Custom/better magento product landing pages - magento

I tried and searched through some Stackoverflow question and answers but still wasn't able to find my answer. I am hoping this is something simple, but it not I'll give it a try either way. Is there an extension or can I setup product landing pages similar to this in magento? They look really nice and would like to do something similar on my magento site.
Example here: http://gearx.com/snow-sports
Any help or guidance would be great!
Thanks in advance.

This is exactly what I was looking for: http://www.demacmedia.com/ecommerce/mini-tutorial-how-to-add-a-category-landing-page/
Now I am just trying to actually get it to work.

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