Are Rich Snippets page specific or domain specific? - microdata

Google will now parse certain microdata (for example reviews) on your web pages and display the info in search results. They call this Rich Snippets
I am wondering is this page specific or domain specific?
I keep all my reviews on a separate review page thats linked to from the home page. But my review page itself is very unlikely to be displayed in a search result, more likely to be displayed is my homepage or product landing page. But being that the review microdata is not on these pages (but is on the website). I am wondering if the rich snippets will be shown for these pages?

They're tied to the page, effectively; a result which returns the homepage won't include content from another page. As with any other organic ranking scenario, Google aims to return the best individual page for a query; as such, if it percieves your homepage to be a more authoritive resource and result for the search query, it'll return that rather than the page containing the microformatted data.
I'd tentatively suggest that the wider problem is one of value attribution, and that undertaking some page-level SEO in order to clearly signpost content/context, and to ensure that content is distinct and relevant at page-level (and in one place for one topic) might help.

Related

How do I find out the number of visitors to a Joomla page that does not have an article?

I have a Joomla page which is a menu item of type 'wrapper' and which also displays a couple of modules beside that wrapper.
I can see how many hits an article has had, however, this page has no article, how do I know how many visitors it has had?
Joomla doesn't keep track of the number of hits on pages, it keeps track on some content items, such as articles, so, when an article is displayed within a page, it increases the number of hits for that article.
Now, if you want to know the number of hits on a non article page, you have 3 options:
Add an empty article to that page and then look at the hits on that article..
Use a grep command on your logs to know the number of hits.
Check Google Analytics for the number of hits on that page.
The latter is the simplest, but it requires that you install Google Analytics on the website (or at least on that particular page).

HTML Microdata using tags more than once

I was wondering if using the same microdata tags on the same page of a website is 'valid'. For example I have a standard footer which contains the address of the company and I have a contact us page which also has the company address on.
I was wondering if using the Organisation tag on both of these for the address is 'valid'?
Or should I just tag the footer?
You can use http://schema.org/Organization (or any other item type) on any page, as Microdata markup is per page, not per site. Microdata and/or schema.org have no concept of "website". Each webpage is stand-alone as far as the name-value pairs are concerned.
If you use http://schema.org/Organization several times on the same page, you are essentially creating several organizations. In some cases this is what you want (e.g. when you list different organizations on the same page), but in your case this is not what you want to achieve (as it’s about the same organization).
So you should only markup one of those addresses.
If one of the two snippets contains information about the organization which the other one doesn’t give, you could use itemref to relate these together.

Should Magento sitemap contain empty categories?

From SEO point of view, isn't it dangerous to give out a page without any practical value? If you advertise to have content for a particular category, but you actually don't, wouldn't that make the poeple who clicked on the link to just move along?
More importantly, would the empty category not make guys working at Google mark your website as spammy? Cause you have 100 categories in your sitemap, and only 10 actually contain products?
If you are not using them for content or other presentation you should hide/disable categories that are empty until you have products in them.

show articles only in featured page

http://example.com/products/2-uncategorised/
http://example.com/products/2-uncategorised/2-aaa-bb-ccccc
I have this structure, where products is a featured page with articles. What I want is just block the access to the category and related articles.
So, http://example.com/products/2-uncategorised/ or http://example.com/products/2-uncategorised/2-aaa-bb-ccccc should redirect to http://example.com/products.
The only way that i know is:
#RedirectMatch 301 ^/products/.*$ http://www.example.com/products
Note: If I change the permissions of the article, available only to Registered users then the article is removed from the featured page if the user is not registered (wrong, this page should be public).
I need to preserve all articles in featured page and block the access of the individual article and the category that it belongs.
The question: There is another way without .htaccess ?
What is the problem with having multiple paths to the same article?
Are you worried about the user experience or the effect on your SEO?
If it's the later then you have some control over this.
Using "canonical" tags, you can stipulate which is the master URL for Google et al to index.
You can also manipulate the robots setting for each category or menu item.
If it's the former, I certainly wouldn't recommend redirects in htaccess. If you absolutely must redirect, use the redirect component that comes with Joomla. Still not recommended for this.
Why don't you do away with the featured page and just use articles with their own hidden menu items. This will give a direct access, no category view. If you want to add other articles to the bottom in a blog like style, you could add articles to modules and get a similar effect?

Is there a way to change Magento dynamic faceted search pages into static pages?

I've just been given the task of turning around a site's plummeting SEO. One of their issues is their well ranking deep products have now been cut off due to them now being shown as part of a dynamic faceted search option. It can't and won't be indexed and the faceted search is important to the way they need to display their products.
You could create a rewrite rule to make it appear like they are static pages, but I would recommend not doing that.
Ask yourself if Google would want to crawl search result pages: probably not. It's very common to NOINDEX, NOFOLLOW search result and tags pages because they are low quality in terms of content.
Here's a free extension to help you accomplish just that.
Here's a helpful article on SEO in relation to Magento.
Sounds like they got hit by Panda/Penguin. You should be focusing on building links to your main categories and your homepage. Clean up poor quality pages (eg search result pages). Build deep links to products that perform well, but vary your anchor tags considerably. Without a link we can't give much more advice than that.

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