How is adwords built? - algorithm

I want to know how an advertising network like adwords is built. What kind of systems display the ads and what kind of systems search keywords in the content of the publisher's website.

Google has a spider which indexes the content of pages on its adsense network. The ads are pulled in with JavaScript. The actual algorithms which decide what ads to display on a page are closely guarded secrets. Google uses Python a lot, so odds are most of the backend uses that.

To make this question approachable you need to specify what level/type of detail you want/need. Are you looking for a broad understanding of the information architecture and flow? do you need search/parse algorithms pseudo code/code? what exactly do you need?

Related

Is it possible to dynamically query Google APIs to see how much of the limit/quota you've used?

For a given Google API, is there any way to dynamically check usage against any of the current limits for that API?
For example, this page https://developers.google.com/classroom/limits?hl=en shows that I can query the Classrooms API 4,000,000 times per client per day. At midday, without going to the API Console, how could I know that I've already hit 3 million queries?
I'm hoping that there's a billing or usage API that covers this, but can't see it.
Note: I'm not having any issue right now with a specific call, just anticipating that my usage will scale up significantly in the next few months, so am looking for a solution for monitoring rather than advice on not hitting the limits at all. My specific use-case is for Google Classrooms, but reading wider around this I can't see a general solution either.
Answer:
No, dynamically you can't retrieve this information.
Feature Request:
You can however let Google know that this is a feature that is important for the Google Workspace APIs to have, and that you would like to request they implement it.
The page to file a Feature Request for the Google Classroom API is here, as there is no specific component for Google Workspace APIs in general I would suggest filing it here instead.
You can use Google's Cloud Monitoring API to achieve this. This is the documentation page for APIs-
https://cloud.google.com/monitoring/api/v3
This is the documentation page for concerned metrics-
https://cloud.google.com/monitoring/api/metrics_gcp#serviceruntime/quota/allocation/usage
https://cloud.google.com/monitoring/api/metrics_gcp#serviceruntime/quota/exceeded
https://cloud.google.com/monitoring/api/metrics_gcp#serviceruntime/quota/limit

Google Play API

I have an artist who sells his music via google play.
I want to build software that is able to fetch data that consist of number of plays, by gender, age etc.
Is this possible? Currently I have to manually log into the website in order to retrieve the information and automation would work much better for me.
I would be open to paying a fee as well.
Thanks
Such an API isn't offered right now, and to be honest it seems unlikely one will be given this page says "If you would like to make your music available for purchase/download, we recommend one of these YouTube Preferred Partners ...".
It sounds like you'd have to write some website scraping code. There are lots of questions on stackoverflow about libraries for scraping Beautiful Soup is one that is commonly recommended.

How to get place description using Google API or any other API?

I am using Google API to get the place information and store it into database. Using Google API I am able to get address, opening hours, rating and reviews as shown in below image.
But, I am not able to get place description which is highlighted in below image in red circle. ("Quaint Italian mainstay for deep-dish, Chicago-style pizza, calzones, pastas & hot dogs.")
I want that information in my application. I think google is taking those information from
Freebase https://developers.google.com/freebase/guide/basic_concepts
Wikipedia https://www.mediawiki.org/wiki/How_to_contribute
But I am not sure.
Can any one help me suggest me that how I can get that information or any other API that I can use to get that information based on google place_id.
Any help would be highly appreciated.
Thank you
Accordingly to the documentation and #xomena, currently you cannot obtain this data via Places API. There is a feature request in Google issue tracker to make the detailed business type available in Places API, however Google doesn't expose any ETA (estimation time of arrival:
https://issuetracker.google.com/issues/35822953
Feel free to star this feature request to express your interest and subscribe to notification from Google.
To my knowledge it is not possible to get this information from the Google Places API. The API documentation does not display the venue description. Try to have a look here: https://developers.google.com/places/web-service/details (it might be that Google does not share all information from their platform with other developers..).
I would suggest you to do one of the following (or perhaps both):
Scrape Google the old school way; i.e. by getting the information from the HTML. There is a quite decent guide for doing that here (you would of course have to adjust the example to scraping Google instead): https://medium.freecodecamp.org/how-to-scrape-websites-with-python-and-beautifulsoup-5946935d93fe.
What I would recommend and which probably is the fastest: enrich your current data with other data. You could e.g. use Foursquare and search for the places you get from Google. It should be possible to get the description for each place on Foursquare. See here: https://developer.foursquare.com/docs/api/venues/details. If you have problems with matching the places after your query has returned, because the venue names are not exactly the same - but close, then you could use an algorithm to match strings that are close; perhaps using the levenstein distance (https://en.wikipedia.org/wiki/Levenshtein_distance).

advantage of using recaptcha

After reading through the documentation, i understand that recaptcha makes it difficult for the bots to do a form submission. This reduces spam for sure.
Apart from this, is there other advantage of using recaptcha?
Some articles were indicating that from a proxy or a virtual machine(for the first time), recaptcha is triggered. But is this really needed or rather what is the advantage of this?
Also, whether recaptcha does something to prevent bots crawling the website? I do not think that might be a case because this may affect search engine crawlers also.
From the documentation, "reCAPTCHA protects you against spam and other types of automated abuse." what are the other types of automated abuses in this context?
Well it doesn't matter if the bot is friendly or malicious. Some webmasters don't want bots on their website, and some bots do not respect robot.txt that would tell the bots to keep off their lawn. Besides, web crawlers should not be on the pages that require the user to post information about themselves.
To quote the website, "reCAPTCHA offers more than just spam protection. Every time our CAPTCHAs are solved, that human effort helps digitize text, annotate images, and build machine learning datasets. This in turn helps preserve books, improve maps, and solve hard AI problems."

Google Places API - Submitting reviews

I am researching whether the following is possible and if so how I could go about achieving it.
We collect reviews for businesses from their customers and we’d like to post these reviews to Google places as part of the reviews they have on their.
I was wondering how I would go about getting our website to “push” this data to the Google places website, I’ve done lots of searching on the APIs but have found nothing that says it’s possible or not.
Currently the Google Places API does not have write capability. It only has read capability. Right now only ratings are available, but I suspect reviews might come someday too.
Although you can send check-in signals and fix Places through the API. Hopefully Google will add the ability to send reviews and receive them.
If you're looking to get your content added to Google, you may want to talk to their content partnerships teams http://www.google.com/support/mapcontentpartners/
Since Google's local and maps initiatives are under the same people that would be the place to go.
I too looked into this as it would be of huge value to companies if possible.
My research led me to believe that it is not possible and could possibly violate Google's TOA with negative results for the company's Places page.
Instead, I built a workaround that makes it really easy for companies to collect feedback and get their own customers to submit the reviews: http://dallasmarketingservices.com/survey-local-unveiled-how-online-reviews-affect-your-local-business/
Maybe we will see this in the future though.

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