Apply a Variable or Profile to a Downloaded Parent Pom - maven

Question

I have a Pom.xml that downloads a Parent Pom for it's <distributionmanagement> from. I am trying to have where the project deploys to be dependent upon a variable within the Parent Pom. Below is my Parent Pom:
<?xml version="1.0" encoding="UTF-8"?>
<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
<modelVersion>4.0.0</modelVersion>
<groupId>dev</groupId>
<artifactId>company-parent</artifactId>
<version>1.0.0-SNAPSHOT</version>
<packaging>pom</packaging>
<distributionManagement>
<repository>
<id>Artifactory</id>
<name>Artifactory-releases</name>
<url>http://artifactory:8081/artifactory/${repo}</url>
</repository>
<snapshotRepository>
<id>Artifactory</id>
<name>Artifactory-snapshots</name>
<url>http://artifactory:8081/artifactory/${repo}</url>
</snapshotRepository>
</distributionManagement>
</project>
When I run a mvn deploy I use the command line mvn deploy -Drepo=integration but it does not work. The deploy just places the project in dev and not integration like the variable says to. The parent pom is hosted on artifactory so I believe that because it is downloaded during the deploy the variable isn't being applied to it.