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Our company is considering moving from hosting our own servers to EC2 and I was wondering if this was a good idea.
I have seen a lot of stuff about can cloud computing (and specifically EC2) do x, or can it do y, but my real question is why would you NOT want to use it?
If you were setting up a business, what are the reasons (outside of cost) that you would choose to go through the trouble of managing your own servers?
I know there are a lot of cost calculations you can put in regarding bandwidth, disk usage etc, but there are of course, other costs regarding maintenance of your own server. For the sake of this discussion I am willing to consider the costs roughly equal.
I seem to remember that Joel Spolsky wrote a little blur on this at one time, but I was unable to find it.
Anyone have any reasons?
Thanks!
I can think of several reasons why not use EC2 (and I am talking about EC2, not grid comp in general):
Reliability: Amazon makes no guarantee as to the availability / down time / safety of EC2
Security: Amazon does not makes any guarantee as to whom it will disclose your data
Persistence: ensuring persistence of your data (that includes, effort to set up the system) is complicated over EC2
Management: there are very few integrated management tools for a cloud deployed on EC2
Network: the virtual network that allows EC2 instances to communicates has some quite painful limitations (latency, no multicast, arbitrary topological location)
And to finish that:
Cost: on the long run, if you are not using EC2 to absorb peak traffic, it is going to be much more costly than investing into your own servers (cheapo servers like Supermicro cost just a couple of hundred bucks...)
On the other side, I still think EC2 is a great way to soak up non-sensitive peak traffic, if your architecture allows it.
Some questions to ask:
What is the expected uptime, and how does downtime affect your business? What sort of service level agreement can you get, what are the penalties for missing it, and how confident are you that the SLA uptime goals will be met? (They may be better or worse at keeping the systems up than you are.)
How sensitive is the data you're proposing to put into the cloud? Again, we get into the questions of how secure the provider promises to be, what the contractual penalties and indemnities are, and how confident you are that the provider will live up to the agreement. Further, there may be external requirements. If you deal with health-related data in the US, you are subject to very strict requirements. If you deal with credit card data, you also have responsibilities (contractual, not legal).
How easy will it be to back out of the arrangement, should service not be what was expected, or if you find a better deal elsewhere? This includes not only getting your data back, but also some version of the applications you've been using. Consider the possibilities of your provider going bankrupt (Amazon isn't going to go bankrupt any time soon, but they could split off a cloud provider which could then go bankrupt), or having an internal reorganization. Bear in mind that a company in serious trouble may not be able to live up to your expectations of service.
How much independence are you going to have? Are you going to be running their software or software you pick? How easy will it be to reconfigure?
What is the pricing scheme? Is it possible for the bills to hit unacceptable levels without adequate warning?
What is the disaster plan? Ideally, it's running your software on servers in a different location from where the disaster hit.
What does your legal department (or retained corporate attorney) think of the contract? Is there a dispute resolution mechanism, and, if so, is it fair to you?
Finally, what do you expect to get out of moving to the cloud? What are you willing to pay? What can you compromise on, and what do you need?
Highly sensitive data might be better to control yourself. And there's legislation; some privacy sensitive information, for example, might not leave the the country.
Also, except for Microsoft Azure in combination with SDS, the data stores tend to be not relational, which is a nuisance in certain cases.
Maybe concern that that big a company will more likely be approached by an Agent Smith from the government to spy on everyone that a little small provider somewhere.
Big company - more customers - more data to aggregate and recognize patterns - more resources to organize a sophisticated watch system.
Maybe it's more of a fantasy but who ever knows?
If you don't have a paranoia it doesn't mean yet that you are not being watched.
The big one is: if Amazon goes down, there's nothing you can do to bring it back up.
I'm not talking about doomsday scenarios where the company disappears. I mean that you're at the mercy of their downtime, with little recourse of your own.
Security -- you don't know what is being done to your data
Dependency -- your business is now directly intertwined with the provider
There are different kinds of cloud computing with lots of different vendors providing it. It would make me nervous to code my apps to work with a single cloud vendor. that you specifically had to code for..amazon and Microsoft I believe you need to specifically code for that platform - maybe google too.
That said, I recently jettisoned my own dedicated servers and moved to Rackspaces Mosso Cloud platform (which have no proprietary coding necessary) and I am really, really pleased with it so far. Cut my costs in half, and performance is way better than before. My sql server databases are now running on 64Bit enterprise SQL server versions with 32G of ram - that would have cost me a fortune on my previous providers infrastructure.
As far as being out of luck when the cloud is down, that was true if my dedicated server went down - it never did, but if there was a hardware crash on my dedicated server, I am not sure it would be back on-line any quicker than rackspace could bring their cloud back up.
Lack of control.
Putting your software on someone else's cloud represents handing over some control. They might institute a file upload size limit, or memory limits which could ruin your application. A security vulnerbility in their control panel could get your site hacked.
Security issues are not relevant if your application does its own encryption. Amazon is then storing encrypted data that they have no way of decrypting.
But in addition to the uptime issues, Amazon could decide to increase their prices to whatever they want. If you're dependent on them, you'll just have to pay it.
Depends how much you trust your own infrastructure in comparison to a 3rd party cloud service. In my opinion, most businesses (at least not IT related) should choose the later.
Another thing you lose with the cloud is the ability to choose exactly what operating system you want to run. For example, the latest Fedora Linux kernel available on EC2 is FC8, and the latest Windows version is Server 2003.
Besides the issues raised regarding dependability, reliability, and cost is the issue of data ownership. When you locate data on someone else's server, you no longer control who views, accesses, modifies, or uses that data. While the cloud operators can limit your access, you possess no way of limiting theirs or limiting who they give access to. Yes, you can encrypt all the data on the server but you lack any way of knowing who possesses root access to the server itself and any means to stop others from downloading your encrypted data and cracking it open. You lose control over your data; depending on what type of apps you are running and the proprietary nature of the data involved, this could engender corporate security and/or liability risks.
The other factor to consider is what would happen to your company if Amazon and/or EC2 were to suddenly vanish overnight. While a seemingly preposterous position, it could happen. Would you be able to quickly fill the hole and restore service, or would your potentially revenue generating apps languish while the IT staff scramble to obtain servers and bandwidth to get them back online? Also, what would happen to your data? The cloud hard drive holding all your information still exists, somewhere, and could pose a potential liability risk depending on the information you stored there--items such as personal information, business transaction records etc.
If I was starting my own business now, I would go through the hassle of purchasing and maintaining my own severs so I retained data ownership. I could control root access to the hardware, as well as control who can access and modify the data.
Unanswered security questions.
Really, do you want your IP out there, where you're not the one in control of it?
Most cloud computing environment are at least partially vendor specific. There's no good way to move stuff from one cloud to another without having to do a lot of rewriting. That sort of lock-in puts you at the mercy of one vendor when it comes to downtime, price increases, etc. If you rent or own your own servers, hosting providers and colos are pretty much interchangeable. You always have the option of moving somewhere else.
This may change in the future, as these things become standardized, but for now tying yourself to the cloud means tying yourself to a specific vendor.
This is kind of like the "Why would you use Linux" comment I received from management many years ago. The response I got was that it is a solution in search of a problem.
So what are your goals and objectives in moving to EC2?
I'd be interested to know if you'd still want to move to a cloud, if it was your own.
Cloud computing has brought parallel programming a little closer to the masses, but you still have to understand how best to use it - otherwise you're going to waste compute cycles and bandwidth.
Re-architecting your application for most efficient use of a cloud computing service is non-trivial.
Besides what has already been said here, we have to consider uniformity across the business. Are all of you applications going to be hosted in the cloud, or only most? Is most enough to pull the trigger on using the cloud when you still have to have personnel to handle a few special servers?
In particular, there might be special hardware that you need to communicate with such modems to accept incoming data, or voice cards that make automated phone calls. I don't know how such things could be handled in a cloud environment.
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What are the advantages and disadvantages of self-hosting something like a svn repository? All links and ideas are appreciated.
Off the top of my head:
Advantages of Self-hosting
Flexibility. On my own machine I can install whatever I want. If I would like to use a vcs like Bazaar and use Loggerhead instead of Trac, then right now there isn't really much choice beyond Launchpad, which has its warts
Save money. Costs add up over time especially for large teams
The free plans offered by sites like Assembla are not private. Anybody can have access to your code
Advantages of Paid hosting (ie: GitHub, Assembla, Google Code)
Robustness. You don't need to worry about your server catching fire because it's become somebody else's problem.
Less hassle. Don't need to be do all the system administration and tweaking of conf files. Instead you can just focus on the coding
For production you should only use self hosting if you are professional sys admin. Can you answer yes to following questions (a bit linux oriented, but you should get an idea):
Can you react to system failure in minutes (I mean you need sleep at least. Do you have somebody to look after system while you are asleep?)
Can you spot a system break?
Can you remove exploits from your system?
Can you recompile kernel. If you can't remove exploits?
Can you configure the system for optimal performance?
Are you willing to pay for UPS, backup storage and alternative internet provider?
If you can answer yes to these questions benefits are very atractive and I would go with it.
On the other hand hosting development environment can be managed by administrator of any level especially when there are such easy to use servers like Ubuntu.
You specifically asked about hosting a subversion repository, so the first disadvantage that comes to mind is data protection. I personally would never trust a third-party with my source code, except for open source code or code of an unimportant side project. Source code is a very important asset for a ISV, so trusting a third-party to protect your source code doesn't sound like a good idea.
And even if it's not about source code, outsourcing other critical parts of you business such as email, accounting/invoicing* is just asking for trouble. And it's not like you don't have to care about backups anymore when you outsource your data hosting. You still should backup your data, in case the hosting company screws up.
*) With outsourcing accounting/invoicing I mean all those new hosted invoicing apps, not getting help from an accountant of course
I find the web interface of external hosts to be hassles. Plus you can have however much space you want on your machine. Like you said, the maintenance can be a burden for self hosting though.
How big is your project? If it is not too big just get an account at http://www.beanstalkapp.com
That is what I did. I do not have to worry about any setups and can focus on the actual development.
If your situation is more complex self-hosting is worth considering. But keep in mind that you would have to take of backups too and that an update of the server screw a lot of things up.
This ties into the server catching fire, but one key advantage of external hosting is that it's (presumably) backed up automatically. Doing your own backups is a hassle, and ends up being less reliable than what you'd get from Google.
With self-hosting there comes great responsibility.
you have to backup everything
you need spareparts for your hardware
if you have stuff that is important you need redundant hardware
you don't have real holidays. if something breaks you have to fix it
In addition to what others have already mentioned, there are also benefits specific to using cloud services by companies like Amazon, Yahoo, Google, Microsoft, etc.
Despite what some might claim, self-hosting is not inherently "safer." In most cases, it's quite the opposite actually. This is because most small-to-medium-sized companies do not have the resources to provide the level of reliability and redundancy that mega-corporations like Microsoft or Amazon can. Unless you are hosting source code for a top-secret defense project or other projects where the threat of espionage is very real, the greatest threats to your code and your business are more mundane things like server/network downtime.
Redundancy: Cloud services provide levels of redundancy that most businesses simply cannot obtain on their own. This includes data redundancy (back-ups/RAID), hardware redundancy (components/equipment), and geographical redundancy (multiple server locations across the globe). If a natural disaster hits your city, is your data going to be safe?
Multi-tenancy: Each small business by itself cannot afford 24/7 support staff and multi-million dollar equipment. But pooling their resources together through a Cloud service affords them (through centralization and better resource utilization/higher efficiency) access to a much higher level of service.
Security: Related to multi-tenancy, by centralizing the data of thousands of businesses, this allows security resources to be much more tightly focused.
Lastly, it should be noted that most commercial hosting providers offer co-location and dedicated hosting. And even cloud service providers allow customers to configure their "server" however they want, and installing/running whatever applications on it they want. So you can have a great deal more freedom than that offered by $10/month web hosting.
I have been doing some catching up lately by reading about cloud hosting.
For a client that has about the same characteristics as StackOverflow (Windows stack, same amount of visitors), I need to set up a hosting environment. Stackoverflow went from renting to buying.
The question is why didn't they choose cloud hosting?
Since Stackoverflow doesn't use any weird stuff that needs to run on a dedicated server and supposedly cloud hosting is 'the' solution, why not use it?
By getting answers to this question I hope to be able to make a weighted decision myself.
I honestly do not know why SO runs like it does, on privately owned servers.
However, I can assume why a website would prefer this:
Maintainability - when things DO go wrong, you want to be hands-on on the problem, and solve it as quickly as possible, without needing to count on some third-party. Of course the downside is that you need to be available 24/7 to handle these problems.
Scalability - Cloud hosting (or any external hosting, for that matter) is very convenient for a small to medium-sized site. And most of the hosting providers today do give you the option to start small (shared hosting for example) and grow to private servers/VPN/etc... But if you truly believe you will need that extra growth space, you might want to count only on your own infrastructure.
Full Control - with your own servers, you are never bound to any restrictions or limitations a hosting service might impose on you. Run whatever you want, hog your CPU or your RAM, whatever. It's your server. Many hosting providers do not give you this freedom (unless you pay up, of course :) )
Again, this is a cost-effectiveness issue, and each business will handle it differently.
I think this might be a big reason why:
Cloud databases are typically more
limited in functionality than their
local counterparts. App Engine returns
up to 1000 results. SimpleDB times out
within 5 seconds. Joining records from
two tables in a single query breaks
databases optimized for scale. App
Engine offers specialized storage and
query types such as geographical
coordinates.
The database layer of a cloud instance
can be abstracted as a separate
best-of-breed layer within a cloud
stack but developers are most likely
to use the local solution for both its
speed and simplicity.
From Niall Kennedy
Obviously I cannot say for StackOverflow, but I have a few clients that went the "cloud hosting" route. All of which are now frantically trying to get off of the cloud.
In a lot of cases, it just isn't 100% there yet. Limitations in user tracking (passing of requestor's IP address), fluctuating performance due to other load on the cloud, and unknown usage number are just a few of the issues that have came up.
From what I've seen (and this is just based on reading various blogged stories) most of the time the dollar-costs of cloud hosting just don't work out, especially given a little bit of planning or analysis. It's only really valuable for somebody who expects highly fluctuating traffic which defies prediction, or seasonal bursts. I guess in it's infancy it's just not quite competitive enough.
IIRC Jeff and Joel said (in one of the podcasts) that they did actually run the numbers and it didn't work out cloud-favouring.
I think Jeff said in one of the Podcasts that he wanted to learn a lot of things about hosting, and generally has fun doing it. Some headaches aside (see the SO blog), I think it's a great learning experience.
Cloud computing definitely has it's advantages as many of the other answers have noted, but sometimes you just want to be able to control every bit of your server.
I looked into it once for quite a small site. Running a small Amazon instance for a year would cost around £700 + bandwidth costs + S3 storage costs. VPS hosting with similar specs and a decent bandwidth allowance chucked in is around £500. So I think cost has a lot to do with it unless you are going to have fluctuating traffic and lots of it!
I'm sure someone from SO will answer it but "Isn't just more hassle"? Old school hosting is still cheap and unless you got big scalability problems why would you do cloud hosting?
I have reasonable experience to manage my own server, so gogrid style management is not a problem. But seems mosso is a tag cheaper somewhat- except the very difficult to access compute cycles terms. Anyone could share about this would be very welcomed.
Well, even at the current moment as correct answer is marked GoGrid choice, I think I need to share my experience with GoGrid.
It's been several weeks after we broke our commitment with them and I think I'm pretty calm now to write cons for them.
1) Images. We were trying to use Windows 2008 images and those were pretty old. To be up to date, you need to install 80+ updates and that takes a while. But that's not the worst thing. Worst thing is, that default image hdd size is 20gb and that was not enough to complete windows updating, at least in automatic way (not talking about installing additional software). There's no way to increase image size, so you need to make all kinds of workarounds (for example disable virtual memory, when installing).
2) Support. It's not fanatic. I would call it robotic. Although live chat is working, at least we were unable to solve by live chat most of the problems, because live chat support personel would always forward request to upper level, which is not accessible through live chat. Another thing is, that as I understood, engineers, that have real knowledge and access to infrastructure don't work at night and in weekends (I was working from Europe, so I had completely different time zone).
3) Service Level Agreement. You need to be careful about small print (for example I've missed that rule 1hour of non working is compensated 100x was working only for one month bill), but there are things, that are not mentioned - for example I was told, that SLA terms do not work for cloud storage, although I think you won't find this mentioned in SLA.
4) Reaction time. Although in SLA they say, that will solve any issue in two hours, we couldn't get solution in 10 days. Problem was clear: network speed between gogrid server instances, also between instance and cloud storage was 10-15kbps (measured using several tools, such as netio and etc., tested several instances and so on). That wasn't because they forgot or smth., we were checking status at various levels every day. My management talked with VP of technology or something and he promised that problem will be solved in nearest time, several days passed and no solution was proposed. And some of the emails about how they are investigating problem made me laugh.
5) Internet speeds. Sometimes they were really good (I've measured 550mbps download speed), but sometimes they are terrible (upload up to 0.05mbps).
If someone thinks, that this is some kind of competitors posting, I have chat and email logs about mentioned issues, also screen shots of internet speed tests and could provide under request.
Ok, and one good thing about their service - you can use several IP addresses on one instance (what our current hosting provider - Amazon EC2 is unable to do).
Stay away from GoGrid !
I don't have any experience with Mosso, but I do have (unfortunately) VERY bad experience with GoGrid.
As other people mentioned, their support is horrible. Most times you will get a live chat person that really is no help at all - doesn't really know their system or how it works so he can't really help with any problem beyond restarting your server.
Another issue is their performance which is at best unreliable and at worst just not there. Starting from I/O which can drop to < 1mb/s (measured by a few tools) - ranging to network connections that are very slow - load balancers which do not spread the load (2 servers on RoundRobin get 70/30)
Not to mention a very buggy portal - new server picks a free ip, which I am then told is in use...and not by me - even though I have the whole range "assigned" to me -
new cases which are saved without the text - buttons which say "upgrade to a new plan" but do nothing... etc... etc...
Their billing department which is not responsive and you have to argue about everything (why am I paying $0.5/gb traffic when the site states $0.29 ?????)
I have been using them for about a year now - and that's only because I don't have the time to move. Hopefully I will be able to get the hell out of there in a month.
As you can tell, I am very very frustrated with them. I know it's my fault I didn't run away sooner, but I really didn't expect such a low level of service and quality.
beware....
Yoav.
Mosso has way better service though, and the clients stay happy. The only issue I have experienced with them ever was installing DNN (which is a pain period) and a single client machine refused to allow for FTP access to their site... but again, Mosso techs did everything they could to get it going.
It's simple, Mosso is just like a "reseller" hosting. They provide you everything whitelabel from billing to control panel then you sell it back to customers.
If you are developer, I recommend you choose GoGrid. Firstly, Mosso doesn't provide SSH access. Secondly, if you are RoR/Mongrel user, you are capped to limited RAM (unless you pay extra in addition to $100). Moreover, GoGrid allows you to choose server image (CentOS, Redhat, Windows) with some out-of-the-box support for RoR and LAMP.
Somemore, GoGrid provides you initial credits ($50 or $95 if you use MS-WEBFWRD) for you to try out before actually paying for it.
Mosso does not give you Admin control over the "servers" anymore...
Disclosure: I am the Technology Evangelist for GoGrid.
I wanted to address some of the points above by #Giedrius and #Yoav. I'm sorry if your experience was lower than expected. We have and continue to make dramatic improvements and upgrades to both our product features as well as our service. That being said, I want to answer a few points that you listed above, specifically:
1) Images - Do note that the HD size (persistent storage) is tied to the RAM allocation. Our base images for the lowest RAM allocation (512 MB) is now 30 GBs. Also, because some users experienced some performance issues with low allocations of RAM on Windows servers, we have set a minimum allocation of 1 GB or higher for most Windows instances. Also, all of our Windows 2008 instances now have SP2 on them: wiki.gogrid.com/wiki/index.php/Server_Images#Windows_2008_Server
2) Support - We are always working on making our support team and processes even better. Remember that there are several public clouds that charge for support, something we don't do. Yes, it is available 24/7/365 and you are correct that there are typically more support personnel available during business hours (that is the norm for many companies). Be we are here to help 24x7. Also, every GoGrid account gets a dedicated service team which consists of a variety of personnel from our organization (acct mgmt, tech support, billing, etc.)
3) SLA - We offer one of the most robust SLAs in the marketplace. Also, Cloud Storage IS in fact covered in our SLA under Section VI here: www.gogrid.com/legal/sla.php .
4) Reaction time - I do not believe that we ever state in the SLA that any issue will be "resolved" within 2 hours. I doubt that ANY hosting provider can offer that, simply because of the nature of hosting and the complexity therein. We will acknowledge and respond to tickets (as stated within the SLA) within 2 hours or 30 minutes depending on the nature of the ticket. I'm sorry if that isn't clear so please let me know where it can be better explained.
5) Internet speeds - we have multiple bandwidth providers for our datacenter. It is not typical that there is latency, jitter or slow transfer speeds. If a situation is encountered where the speeds are not what you expect, I encourage you to open a support ticket so that we can investigate.
6) I/O - recently we have been benchmarked by an independent 3rd party, CloudHarmony.com, as having the best I/O of cloud providers: http://blog.cloudharmony.com/2010/06/disk-io-benchmarking-in-cloud.html
7) Network Connections - see #5 above
8) Load Balancers - if you are encountering balancing issues, we encourage you to report it. Details on our LB can be found on the wiki: wiki.gogrid.com/wiki/index.php/(F5)_Load_Balancer
9) Portal - We continue to make optimizations to the web portal including recently launching a "list view" for customers with larger environments. If the portal is "misbehaving", I recommend clearing your cache and using the latest browser version (I personally use Chrome and Firefox regularly on the portal w/o issue). Alternatively, you could use the API to manage your GoGrid infrastructure.
10) Transfer Plan - A few months ago, we released some new RAM and Transfer Plans. It seems that you are still on the old Transfer plan if you have $0.50/GB instead of $0.29. We don't automatically change customers' plans without their permission. So I recommend that you upgrade your plan to enjoy the new pricing.
Hope that helps answer the questions/concerns. I didn't mean for it to be a sales pitch (as I'm not a sales guy) but I wanted to be sure that other readers had "the other side of the story."
Please contact me should you have any questions: michael[at]gogrid.com
Thanks!
-Michael
I am a broke college student. I have built a small web app in PHP5 and MySQL, and I already have a domain. What is an affordable way to get it online? A few people have suggested amazon's cloud services, but that seems equivalent to slitting my wrists and watching money slowly trickle out. So suggestions? Hosting companies, CIA drop sites, anything?
Update: A lot of suggestions have been for Dreamhost. Their plan allows for 5TB of bandwidth. Could anyone put this in perspective? For instance, how much bandwidth does a site with the kind of traffic StackOverflow get?
I say pay the 50-80 bucks for a real host. The classic "you get what you pay for" is very true for hosting. This will save you time, time you can spend getting those $80.
I use and recommend DreamHost for both their prices and customer service. I've hosted several sites here and performance has always been good. $5.95 a month for their basic package.
I highly recommend HostRocket. I have been with them for about 6 or 7 years now with multiple domains and have found uptime and database availability flawless. The only reason I'm leaving them is because I'm doing some .NET web apps now and HostRocket is purely LAMP based.
But without making things an ongoing ad. I will put in two "gotchas" that you'll want to be wary of when searching:
"Free" hosting services. Most of these will make you subdomain on them and worse, they'll put a header and a footer on your page (sometimes in gaudy frame format) that they advertise heavily on. I don't care how poor you are, this will not help attract traffic to your app.
A lot of the cheaper rates depend on pre-payment. HostRocket will give you $4.99 a month in hosting, but you have to pre-pay for 3 years. If you go month to month, it is $8.99. There are definitely advantages to the pre-payment, but you don't want to get caught with close to twice the monthly payment if you weren't expecting it.
I recently found a site called WebHostingStuff that seems to have a decent list of hosts and folks that put in their reviews. While I wouldn't consider it "the final authority" I have been using it as of late for some ideas when looking for a new host.
I hope this helps and happy hunting!
I have no specific sites to suggest, but a typical hosting company will charge you less than $10 per month for service. A simple Google search will turn up lots of results for "comparison of web hosts": http://www.google.com/search?hl=en&q=comparison+of+web+hosts&btnG=Google+Search
Well, Amazon EC2 is only as bad as the amount of traffic you get. So the ideal situation is to monetize your site (ads, affiliate programs, etc) so that that more traffic you get, the more you pay Amazon, but the more you make...in theory of course.
As for a budget of nothing...there's not really much you can do...hosting typically always costs something, but since you are using the LAMP stack, it's pretty cheap.
For example, hosting on GoDaddy.com for 1year can be about $50-60 which is not too bad.
I use dreamhost which costs about $80 per year, but I get MUCH more storage and bandwidth.
I agree with pix0r. With your requirements of php5 and mysql it seems that for starting out Dreamhost would be a good recommendation. You can always move it over pretty easily to ec2 if it takes off.
Dreamhost is great and cheap for a php5 mysql setup that gives you command line access. The problems come if you want to use some other web language/framework like RoR or Python/Django/Pylons. I know there are hacks to get things working, but last time I tried they were spotty at best and not supported by Dreamhost.
It may be helpful to know what kind of app we are talking about. Also what sort of traffic do you expect and to echo Adam's note what sort of business model (if any) do you have?
I've been at HostingMatters for years. They're relatively cheap, and their service is awesome. <12 hours for any support ticket I've ever had.
Additionally, since I've been with them for about ten years, they bumped me to an unmetered plan for no cost (at the same $10/month I was paying.) ....