Name of the concept of designing an interface to allow expert users to become more efficient? - user-interface

I'm searching for sources and further information on a particular concept in user experience design. It's not a particularly complicated concept, just that when designing user interfaces, you should both make it intuitive and simple for new users, but also provide way for users to become more efficient as they become more familiar with the application.
An example could be including a prominent button for a common action for new users, but also providing a keyboard shortcut / mnemonic for expert users. However, that's just an example, another example could be providing full functionality through a GUI, but allow expert users to script the same actions. The point is it's more difficult to learn, but it makes them more efficient.
I'm pretty sure there's a name for that which I can't recall, and I'm having trouble searching for sources and references on it.
Name of the concept of designing an interface to allow expert users to become more efficient?

Accelerators?
Flexibility and efficiency of use:
Accelerators -- unseen by the novice
user -- may often speed up the
interaction for the expert user such
that the system can cater to both
inexperienced and experienced users.
Allow users to tailor frequent
actions.
(source: Ten Usability Heuristics by Jakob Nielsen)

Well, reading only your question "Name of the concept of designing an interface to allow expert users to become more efficient?" I'm inclined to point you toward The Humane Interface: New Directions for Designing Interactive Systems by Jef Raskin, in which there is the concept of habituation:
2-3-1 Formation of Habits
When you perform a task repeatedly, it
tends to become easier to do.
Juggling, table tennis, and playing
piano are everyday examples in my
life; they all seemed impossible when
I first attempted them. Walking is a
more widely practiced example. With
repetition, or practice, your
competence becomes habitual, and you
can do the task without having to
think about it. ...
...
... The ideal humane interface would
reduce the interface component of a
user's work to benign habituation.
Many of the problems that make
products difficult and unpleasant to
use are caused by human-machine design
that fails to take into account the
helpful and injurious properties of
habit formation. One notable example
is the tendency to provide many ways
of accomplishing the same task. Having
multiple options can shift your locus
of attention from the task to the
choice of method...
But is contrary to what you describe in your question, as evidenced by the last 2 sentences. In fact in that book there is also a sub-chapter dedicated to dispel the myth of beginner-expert dichotomy:
3-6 Myth of the Beginner-Expert Dichotomy
... This dichotomy is invalid. As a user
of a complex system, you are neither
a beginner nor an expert, and you cannot
be placed on a single continuum between
these two poles. You independently know
or do not know each feature or each related
set of features that work similarly to one
another. You may know how to use many
commands and features of a software package;
you may even work with the package professionally,
and people may seek your advice on using it.
Yet you may not know how to use or even know
about the existence of certain other commands
or even whole categories of commands in that
same package. ...
So, perhaps is not such a good term/concept that you are looking for.
Update: were you looking for the term Adaptive User Interfaces, perhaps? Well, I think that, as usually understood and implemented, it is not such a great idea (for example, disappearing menu items in Microsoft products). But my impression is that researchers use the term for something quite different.
Update: but Adaptive User Interfaces does not cover scripting.

The answer is in your question: Efficiency. It's a fundamental component of usability that Jakob Nielsen long ago defined as "Once users have learned the design, how quickly can they perform tasks." A UI with expert-supporting elements like accelerators, context menus, and double-click-for-defaults is an efficient UI.
It is also correct to simply say that making things fast for experienced users is part of usability -just as usability also includes making it easy for users to accomplish basic tasks on the first encounter, and making it satisfying, and tolerating errors.

Related

What are some methods of analyzing a website for user experience, usability, and accessibility?

I'm a recent graduate who is looking to get a job doing user experience. Next week, I have a technical interview in which I will be given a website and will have to talk about its usability issues as well as come up with ways of improving the user experience. I feel I have the natural skills to do this and have been doing a fair amount of reading into the subject, but I would like some further advice on how to effectively critique different kinds of websites.
Does anybody have any suggestions of common faults I should look out for, or advice on ways of structuring my evaluation in order that it is relatively air-tight and I do not miss anything obvious?
As I've said before, I'm already doing a lot of reading and I realize that practice makes perfect. However, I'm hopeful that those that have long-term experience with this can help me by imparting their wisdom on gotchas, common issues, and what to look out for in a good/bad website.
Thanks in advance!
How easy navigation is
Whether a user can easily find what he needs without resorting to "search" function. Edge case: whether a user can find the search input field without using the browser's search function (Ctrl+F)?
Whether a site is browsable with images turned off
How many clicks it takes to accomplish an operation. Is that many really necessary?
Are the most important / frequently used features right there in front of the user?
Whether you communicate with the user in geek language
Whether you overwhelm the user with long literary texts where one or two words will suffice
Whether you use standard ideas in your UI. Do buttons, links and menus look like buttons, links and menus? Do they also work that way?
If UI is made up of a limited set of controls with consistent look and behavior? Or each page is unique and has to be learned from scratch?
Whether UI is accomplished with mostly 2-3 colors or uses different colors everywhere to look cool
Also check out the following questions:
Worst UI You’ve Ever Used
What are common UI misconceptions and annoyances?
Why is good UI design so hard for some Developers?
What is the best UI you’ve ever used?
As the other answers have talked a bit about usability I'll mention some things about accessibility (although good accessibility and usability go hand-in-hand).
First of all you need to get the usability correct - a site with poor usability will straight away mean that it will almost certainly also have poor accessibility. Make sure it makes sense, is easy to navigate and is structured meaningfully - for good accessibility that needs to be reflected in the markup as well as visually (so use headings correctly, use things like (strong) instead of (b)old, etc). Automated tools can provide some limited help with this.
Secondly make sure you use the various pieces of markup that are available which will enhance usability (e.g. alt tags on images). Automated tools are excellent for this.
Next if you're going to use technologies like javascript try to use progressive enhancement so that users without those technologies available still have a workable experience. Automated tools won't help much with this.
Finally don't get lured into thinking that an accessible website is a dull boring featureless one - for every user with visual difficulties there will be many more who have cognitive difficulties such as dyslexia. The aim is to make it engaging for everyone, not cripple it for a minority of users (who will likely also be penalised if you start slashing content - for example youtube is one of the most popular sites for blind users).
My thinking process :
See what's different. I mean ask yourself, "is this button here also done that way on youtube/google/basecamp/whatever has been proven good enought".
If it's not the case, I ask myself "does it make sense to do it differently?". If it doesn't make sense, then it shouldn't be that way to avoid confusing the user.
If it makes sense, I ask myself "If it's not obvious, what's the learning curve for the user?", always keeping in mind that "the user" is not IT.
Then I'd see if I can improve it. If I can't, maybe you can't improve it, so even if the control is not perfect it's good enough.
Finally ask yourself "what does the website wants the user to do?". Is it buying something? Subscribing? It's all about figuring out what's the objective. Then see if the website is oriented toward something aiming to complete this objective.
As well as practical ideas about usability problems, you might want to think what kind of process you'd use to do this work (and how it would fit into the company's development process). Would you start out with research? How would you present your analysis and feedback?

When can an application be a game?

Sometimes, game-like features in an application can make work fun. For example, Stack Overflow uses badges and points to coerce its users into doing work.
What game-like features are
transferable to applications?
What kinds of applications are
appropriate for game-like features?
Why are game-like features uncommon in applications?
I think the main issue is that in most applications, they are used for a purpose. They don't need to incentivise the user by making it more "fun" and it's generally a distraction. Imagine what would happen if Visual Studio (or whatever your favorite IDE is) gave you badges... Just like here, many people would concentrate on acquiring those badger instead of writing good code.
Another thing is that, at least in the case of badges/achievements, they're fairly meaningless for offline applications.
Games are really educational applications. True, what they generally teach is how to play the game, but they're still educational.
By the time you finish a typical game, you're an expert in a dozen different mechanics, know how to handle complex scenarios, and can recognize multiple different foes and their patterns.
While game mechanics themselves ("jump!") may not be applicable to typical applications, a look at how games approach teaching certainly could be.
One of the places where you can see this principle being effectively applied is for applications that use people to generate or index content. In these cases, the game-like aspects are a way to encourage self-moderation. For example, on SO, the rep and badges aim to encourage constructive behaviour like higher-quality answers, peer review etc. Similar systems exist on many generic forums, as well as sites like boardgamegeek and wikipedia.
I could imagine this kind of thing working well for things like community/company wikis, software documentation, or adherence to coding standards or test coverage. The problem, as ever, is to stop the game becoming the main focus. For example, if you could get rep for tidying up your intranet wiki, I can guarantee there would be some people who would do that all day, when their main job was something quite different!
Flashing lights and other shiny stuff. Good games are loaded with colour and give the same pleasant stimulation as watching fireworks.
It's definitely true that 'game' features in an application might be distracting and detracting from the effectiveness of a lot of applications.
The idea of adding game features to a product is to impose some sort of economy to productivity--a reason for working. For example, the badges here are kinda neat, but what really drives people to do well on SO is the reputation. It enables them to make a larger difference and more impact, and then also ties them to a feel of responsibility for the site. I think SO really strikes a good balance here.
Although, game features in other apps can be insulting imagine this:
> gcc -c main.c -o main.o
Compiling... while your waiting, what's your favorite color?
Edit
The question you might want to answer very specifically is "What behaviour are you rewarding, why are you rewarding it, and what is the reward?" If all those have to do with productivity and nothing to do with some orthogonal happiness (ie social standing) I'm not sure its going to work.
End Edit
On a completely different note, you must watch this talk on "Human Computation". Wow.
http://video.google.com/videoplay?docid=-8246463980976635143
It talks about using games to categorize images for Google. A little off topic, but you might appreciate it.
Nowadays, games are synonymous with community.
Most line of business applications don't include a wide variety of multiplayer or community aspects to them.
Brilliant question Evan! And now for my definitive answer:
I think that any work can become fun if you break it into attainable challenges. An application becomes a game when it provides these challenges, explains them, and gauges success or failure.
The difficulties in building challenges into applications are...
The challenges must align with the
work, so that effort spent
surmounting the challenge is also
progress towards the user's goals.
Otherwise the challenge is only a
distraction. Application users have
few common goals, so a predetermined
set of challenges cannot be very
useful.
The typical goal of most work done in an application is to impress a human being through creativity and ingenuity. This cannot be gauged very well in software.
For these reasons, building specific challenges into an application has very limited value. Social games may be an exception because other users partially define challenges and gauge progress appropriately on a case-by-case basis.
Doom as an interface for process management, anyone?
http://www.cs.unm.edu/~dlchao/flake/doom/chi/chi.html

Why is good UI design so hard for some Developers? [closed]

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Some of us just have a hard time with the softer aspects of UI design (myself especially). Are "back-end coders" doomed to only design business logic and data layers? Is there something we can do to retrain our brain to be more effective at designing pleasing and useful presentation layers?
Colleagues have recommended a few books me including The Design of Sites, Don't make me think and Why Software sucks , but I am wondering what others have done to remove their deficiencies in this area?
Let me say it directly:
Improving on this does not begin with guidelines. It begins with reframing how you think about software.
Most hardcore developers have practically zero empathy with users of their software. They have no clue how users think, how users build models of software they use and how they use a computer in general.
It is a typical problem when an expert collides with a laymen: How on earth could a normal person be so dumb not to understand what the expert understood 10 years ago?
One of the first facts to acknowledge that is unbelievably difficult to grasp for almost all experienced developers is this:
Normal people have a vastly different concept of software than you have. They have no clue whatsoever of programming. None. Zero. And they don't even care. They don't even think they have to care. If you force them to, they will delete your program.
Now that's unbelievably harsh for a developer. He is proud of the software he produces. He loves every single feature. He can tell you exactly how the code behind it works. Maybe he even invented an unbelievable clever algorithm that made it work 50% faster than before.
And the user doesn't care.
What an idiot.
Many developers can't stand working with normal users. They get depressed by their non-existing knowledge of technology. And that's why most developers shy away and think users must be idiots.
They are not.
If a software developer buys a car, he expects it to run smoothly. He usually does not care about tire pressures, the mechanical fine-tuning that was important to make it run that way. Here he is not the expert. And if he buys a car that does not have the fine-tuning, he gives it back and buys one that does what he wants.
Many software developers like movies. Well-done movies that spark their imagination. But they are not experts in producing movies, in producing visual effects or in writing good movie scripts. Most nerds are very, very, very bad at acting because it is all about displaying complex emotions and little about analytics. If a developer watches a bad film, he just notices that it is bad as a whole. Nerds have even built up IMDB to collect information about good and bad movies so they know which ones to watch and which to avoid. But they are not experts in creating movies. If a movie is bad, they'll not go to the movies (or not download it from BitTorrent ;)
So it boils down to: Shunning normal users as an expert is ignorance. Because in those areas (and there are so many) where they are not experts, they expect the experts of other areas to have already thought about normal people who use their products or services.
What can you do to remedy it? The more hardcore you are as a programmer, the less open you will be to normal user thinking. It will be alien and clueless to you. You will think: I can't imagine how people could ever use a computer with this lack of knowledge. But they can. For every UI element, think about: Is it necessary? Does it fit to the concept a user has of my tool? How can I make him understand? Please read up on usability for this, there are many good books. It's a whole area of science, too.
Ah and before you say it, yes, I'm an Apple fan ;)
UI design is hard
To the question:
why is UI design so hard for most developers?
Try asking the inverse question:
why is programming so hard for most UI designers?
Coding a UI and designing a UI require different skills and a different mindset. UI design is hard for most developers, not some developers, just as writing code is hard for most designers, not some designers.
Coding is hard. Design is hard too. Few people do both well. Good UI designers rarely write code. They may not even know how, yet they are still good designers. So why do good developers feel responsible for UI design?
Knowing more about UI design will make you a better developer, but that doesn't mean you should be responsible for UI design. The reverse is true for designers: knowing how to write code will make them better designers, but that doesn't mean they should be responsible for coding the UI.
How to get better at UI design
For developers wanting to get better at UI design I have 3 basic pieces of advice:
Recognize design as a separate skill. Coding and design are separate but related. UI design is not a subset of coding. It requires a different mindset, knowledge base, and skill group. There are people out there who focus on UI design.
Learn about design. At least a little bit. Try to learn a few of the design concepts and techniques from the long list below. If you are more ambitious, read some books, attend a conference, take a class, get a degree. There are lot of ways to learn about design. Joel Spolky's book on UI design is a good primer for developers, but there's a lot more to it and that's where designers come into the picture.
Work with designers. Good designers, if you can. People who do this work go by various titles. Today, the most common titles are User Experience Designer (UXD), Information Architect (IA), Interaction Designer(ID), and Usability Engineer. They think about design as much as you think about code. You can learn a lot from them, and they from you. Work with them however you can. Find people with these skills in your company. Maybe you need to hire someone. Or go to some conferences, attend webinars, and spend time in the UXD/IA/ID world.
Here are some specific things you can learn. Don't try to learn everything. If you knew everything below you could call yourself an interaction designer or an information architect. Start with things near the top of the list. Focus on specific concepts and skills. Then move down and branch out. If you really like this stuff, consider it as a career path. Many developers move into managements, but UX design is another option.
Learn fundamental design concepts. You should know about affordances, visibility, feedback, mappings, Fitt's law, poka-yokes, and more. I recommend reading The Design of Everyday Things (Don Norman) and Universal Principles of Design (Lidwell, Holden, & Butler)
Learn about user experience. This is becoming the umbrella term for the human-centered design of web sites, applications, and any other digital artifact. The classic primer here is The elements of User Experience (Jesse James Garrett). You can get an overview and the first few chapters from the author's site.
Learn to sketch designs. Sketching is fast way to explore design options and find the right design, whereas usability testing is about getting the design right. Paper prototyping is fast, cheap, and effective during the early design stages. Much faster than coding a digital prototype. The key text here is Sketching User Experience: Getting the design right and the right design (Bill Buxton). Sketching is a particularly useful skill when working with IA/ID/UX designers. Your collaboration will be more effective. For a good primer on how and why designers sketch, watch the presentation How to be a UX team of one by Leah Buley from the 2008 IA Summit.
Learn paper prototyping. The fastest way to iteratively test an interface before you write code. Different from sketching and usability testing. The definitive book here is Paper Prototyping (Carolyn Snyder). You can get a good DVD on this from the Nielsen Norman Group.
Learn usability testing. Discount testing is easy and effective. But for many UIs, usability is hard to do well. You can learn the basics quickly, but good usability people are invaluable. If you want a book, the classic is The Handbook of Usability Testing (Jeffrey Rubin). It's older but offers thorough coverage of lab-based testing. The famous starter book is Don't Make Me Think (2nd Ed) (Steve Krug). I caution people about this one: Krug makes it sound easier than it is. But it is a good starting point. The user research books listed in the next point also cover this topic. And you can find piles about it online.
Learn about information architecture. The main book here is Information Architecture for the World Wide Web (3rd) (Louis Rosenfeld & Peter Morville). A good starter book is Information Architecture: Blueprints for the Web (Christina Wodtke). For more, visit the Information Architecture Institute or attend the annual Information Architecture Summit.
Learn about interaction design. The main book here is The Essentials of Interaction Design (3rd) (Alan Cooper, et al). A good starter book is Designing for interaction (Dan Saffer). For more, visit the Interaction Design Association (IxDA) or attend the annual Interaction Design conference.
Learn fundamentals of graphic design. Graphic design is not UI design, but concepts from graphic design can improve an interface. Graphic design introduces design principles for the visual presentation of information, such as proximity, alignment, and small multiples. I recommend reading The non-designer's design book (Robin Williams) and Envisioning Information (Edward Tufte)
Learn to do user research. Where usability tests an interface, user research tries to model users and their tasks through personas, scenarios, user journeys, and other documents. It's about understanding users and what they do, then using that to inform the design instead of guessing. Some techniques are interviews, surveys, diary studies, and cart sorting. Good books on this are Observing the User Experience (Mike Kuniavsky) and Understanding Your Users (Courage & Baxter)
Learn to do field research. Watching people in the lab under artificial conditions helps (ie: usability), but there is nothing like watching people use your code in context: their home, their office, or wherever they use it. Goes by various names, including ethnography, field studies, and contextual inquiry. Here is a good primer on field research. Two of the better known books here are Rapid Contextual Design (Karen Holtzblatt et al) and User and task analysis for interface design (Hackos & Redish).
Read UX design web sites. Some of the big ones are Boxes & Arrows, UX Mag, UX Matters, and Digital Web magazine.
Use UI pattern libraries. There are patterns for interfaces. For web sites, I recommend The Design of Sites, 2nd ed (Van Duyne, et al) and Homepage usability: 50 websites deconstructed (Jakob Nielsen & Marie Tahir). For desktop applications I recommend Designing interfaces (Jennifer Tidwell), and for web applications I recommend Designing Web Interfaces: Principles and Patterns for Rich Interactions (Bill Scott & Theresa Neil). Online you should check Welie pattern library, UI patterns, and Web UI patterns.
Attend UX design conferences. Some good annual conferences are: Information Architecture Summit, Interaction '09 (IxDA), User Interface, and UX week.
Attend a workshop or webinar. You can take workshops, webinars, and online courses. This is far from a comprehensive list, but you might try the UIE virtual seminars, Adaptive Path virtual seminars, and UX webinars from Rosenfeld Media.
Get a degree. A graduate degree in HCI is one approach, but these programs are mostly about writing coding. If you want to learn about the design of digital artifacts and devices, then you want a graduate program that's not in CS. Some options include Interaction Design at Carnegie Mellon, the d-School at Stanford, the ITP program at NYU, and Information Architecture & Knowledge Management at Kent State (disclosure: I'm on faculty at Kent; we are seeing more and more people with CS degrees moving into UX design instead of management, which is interesting, because management is the traditional path for developers who want to move away from writing code while staying in their field). There are many more programs. Each has their own perspective, areas of emphasis, and technical expectations. Some come out of the arts and visual design, others out of library and information science, and some from CS. Most are hybrids, but every hybrid has deeper roots in one or more fields. If this interests you, look around and try to understand the differences between these programs. Some offer online courses and certificate programs in addition to full-fledged degrees.
Why UI design is hard
Good UI design is hard because it involves 2 vastly different skills:
A deep understanding of the machine. People in this group worry about code first, people second. They have deep technological knowledge and skill. We call them developers, programmers, engineers, and so forth.
A deep understanding of people and design: People in this group worry about people first, code second. They have deep knowledge of how people interact with information, computers, and the world around them. We call them user experience designers, information architects, interaction designers, usability engineers, and so forth.
This is the essential difference between these 2 groups—between developers and designers:
Developers make it work. They implement the functionality on your TiVo, your iPhone, your favorite website, etc. They make sure it actually does what it is supposed to do. Their highest priority is making it work.
Designers make people love it. They figure out how to interact with it, how it should look, and how it should feel. They design the experience of using the application, the web site, the device. Their highest priority is making you fall in love with what developers make. This is what is meant by user experience, and it's not the same as brand experience.
Moreover, programming and design require different mindsets, not just different knowledge and different skills. Good UI design requires both mindsets, both knowledge bases, both skill groups. And it takes years to master either one.
Developers should expect to find UI design hard, just as UI designers should expect to find writing code hard.
What really helps me improve my design is to grab a fellow developer, one the QA guys, the PM, or anyone who happens to walk by and have them try out a particular widget or screen.
Its amazing what you will realize when you watch someone else use your software for the first time
Ultimately, it's really about empathy -- can you put yourself in the shoes of your user?
One thing that helps, of course, is "eating your own dogfood" -- using your applications as a real user yourself, and seeing what's annoying.
Another good idea is to find a way to watch a real user using your application, which may be as complicated as a usability lab with one-way mirrors, screen video capture, video cameras on the users, etc., or can be as simple as paper prototyping using the next person who happens to walk down the hall.
If all else fails, remember that it's almost always better for the UI to be too simple than too complicated. It's very very easy to say "oh, I know how to solve that, I'll just add a checkbox so the user can decide which mode they prefer". Soon your UI is too complicated. Pick a default mode and make the preference setting an advanced configuration option. Or just leave it out.
If you read a lot about design you can easily get hung up on dropped shadows and rounded corners and so forth. That's not the important stuff. Simplicity and discoverability are the important stuff.
Contrary to popular myth there are literally no soft aspects in UI design, at least no more than needed to design a good back end.
Consider the following; good back end design is based upon fairly solid principles and elements any good developer is familiar with:
low coupling
high cohesion
architectural patterns
industry best practices
etc
Good back end design is usually born through a number of interactions, where based on the measurable feedback obtained during tests or actual use the initial blueprint is gradually improved. Sometimes you need to prototype smaller aspects of back end and trial them in isolation etc.
Good UI design is based on the sound principles of:
visibility
affordance
feedback
tolerance
simplicity
consistency
structure
UI is also born through test and trial, through iterations but not with compiler + automated test suit, but people. Similarly to back end there are industry best practises, measurement and evaluation techniques, ways to think of UI and set goals in terms of user model, system image, designer model, structural model, functional model etc.
The skill set needed for designing UI is quite different from designing back-end and hence don’t expect to be able to do good UI without doing some learning first. However that both these activities have in common is the process of design. I believe that anyone who can design good software is capable of designing good UI as long as they spend some time learning how.
I recommend taking a course in Human Computer Interaction, check MIT and Yale site for example for online materials:
MIT User Interface Design and Implementation Course
Structural vs Functional Model in Understanding and Usage
The excellent earlier post by Thorsten79 brings up the topic of software development experts vs users and how their understanding of software differ. Human learning experts distinguish between functional and structural mental models. Finding way to your friend's house can be an excellent example of the difference between the two:
First approach includes a set of detailed instructions: take the first exit of the motorway, then after 100 yards turn left etc. This is an example of functional model: list of concrete steps necessary to achieve a certain goal. Functional models are easy to use, they do not require much thinking just a straight forward execution. Obviously there is a penalty for the simplicity: it might not be the most efficient route and any any exceptional situation (i.e. a traffic diversion) can easilly lead to a complete failure.
A different way to cope with the task is to build a structural mental model. In our example that would be a map that conveyes a lot of information about the internal structure of the "task object". From understanding the map and relative locations of our and friend's house we can deduct the functional model (the route). Obviously it's requires more effort, but much more reliable way of completing the task in spite of the possible deviations.
The choice between conveying functional or structural model through UI (for example, wizard vs advanced mode) is not that straight forward as it might seem from Thorsten79's post. Advanced and frequent users might well prefer the structural model, whereas occassional or less expirienced users — functional.
Google maps is a great example: they include both functional and structural model, so do many sat navs.
Another dimension of the problem is that the structural model presented through UI must not map to the structure of software, but rather naturally map to structure of the user task at hand or task object involved.
The difficulty here is that many developers will have a good structural model of their software internals, but only functional model of the user task the software aims to assist at. To build good UI one needs to understand the task/task object structure and map UI to that structure.
Anyway, I still can't recommend taking a formal HCI course strongly enough. There's a lot of stuff involved such as heuristics, principles derived from Gestalt phychology, ways humans learn etc.
I suggest you start by doing all your UI in the same way as you are doing now, with no focus on usability and stuff.
alt text http://www.stricken.org/uploaded_images/WordToolbars-718376.jpg
Now think of this:
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
— Saint-Exupéry
And apply this in your design.
A lot of developers think that because they can write code, they can do it all. Designing an interface is a completely different skill, and it was not taught at all when I attended college. It's not just something that just comes naturally.
Another good book is The Design of Everyday Things by Donald Norman.
There's a huge difference between design and aesthetics, and they are often confused.
A beautiful UI requires artistic or at least aesthetic skills that many, including myself, are incapable of producing. Unfortunately, it is not enough and does not make the UI usable, as we can see in many heavyweight flash-based APIs.
Producing usable UIs requires an understanding of how humans interact with computers, some issues in psychology (e.g., Fitt's law, Hick's law), and other topics. Very few CS programs train for this. Very few developers that I know will pick a user-testing book over a JUnit book, etc.
Many of us are also "core programmers", tending to think of UIs as the facade rather than as a factor that could make or break the success of our project.
In addition, most UI development experience is extremely frustrating. We can either use toy GUI builders like old VB and have to deal with ugly glue code, or we use APIs that frustrate us to no end, like trying to sort out layouts in Swing.
Go over to Slashdot, and read the comments on any article dealing with Apple. You'll find a large number of people talking about how Apple products are nothing special, and ascribing the success of the iPod and iPhone to people trying to be trendy or hip. They will typically go through feature lists, and point out that they do nothing earlier MP3 players or smart phones didn't do.
Then there are people who like the iPod and iPhone because they do what the users want simply and easily, without reference to manuals. The interfaces are about as intuitive as interfaces get, memorable, and discoverable. I'm not as fond of the UI on MacOSX as I was on earlier versions, I think they've given up some usefulness in favor of glitz, but the iPod and iPhone are examples of superb design.
If you are in the first camp, you don't think the way the average person does, and therefore you are likely to make bad user interfaces because you can't tell them from good ones. This doesn't mean you're hopeless, but rather that you have to explicitly learn good interface design principles, and how to recognize a good UI (much as somebody with Asperger's might need to learn social skills explicitly). Obviously, just having a sense of a good UI doesn't mean you can make one; my appreciation for literature, for example, doesn't seem to extend to the ability (currently) to write publishable stories.
So, try to develop a sense for good UI design. This extends to more than just software. Don Norman's "The Design of Everyday Things" is a classic, and there's other books out there. Get examples of successful UI designs, and play with them enough to get a feel for the difference. Recognize that you may be having to learn a new way of thinking abou things, and enjoy it.
The main rule of thumb I hold to, is never try to do both at once. If I'm working on back-end code, I'll finish up doing that, take a break, and return with my UI hat on. If you try to work it in whilst you're doing code, you'll approach it with the wrong mindset, and end up with some horrible interfaces as a result.
I think it's definitely possible to be both a good back-end developer and a good UI designer, you just have to work at it, do some reading and research on the topic (everything from Miller's #7, to Nielsen's archives), and make sure you understand why UI design is of the utmost importance.
I don't think it's a case of needing to be creative but rather, like back-end development, it is a very methodical, very structured thing that needs to be learned. It's people getting 'creative' with UIs that creates some of the biggest usability monstrosities... I mean, take a look at 100% Flash websites, for a start...
Edit: Krug's book is really good... do take a read of it, especially if you're going to be designing for the Web.
There are many reasons for this.
(1) Developer fails to see things from the point of view of the user. This is the usual suspect: lack of empathy. But it is not usually true since developers are not as alien as people make them out to be.
(2) Another, more common reason is that the developer being so close to his own stuff, having stayed with his stuff for so long, fails to realize that his stuff may not be so familiar(a term better than intuitive) to other people.
(3) Still another reason is the developer lacks techniques.
MY BIG CLAIM: read any UI, human interection design, prototyping book. e.g. Designing the Obvious: A Common Sense Approach to Web Application Design, Don't Make Me Think: A Common Sense Approach to Web Usability, Designing the moment, whatever.
How do they discuss task flows? How do they describe decision points? That is, in any use case, there are at least 3 paths: success, failure/exception, alternative.
Thus, from point A, you can go to A.1, A.2, A.3.
From point A.1, you can get to A.1.1, A.1.2, A.1.3, and so on.
How do they show such drill-down task flow?
They don't. They just gloss over it.
Since even UI experst don't have a technique, developers have no chance.
He thinks it is clear in his head. But it is not even clear on paper, let alone clear in software implementation.
I have to use my own hand-made techniques for this.
I try to keep in touch with design-specific websites and texts. I found also the excellent Robin Williams book The Non-Designer's Design Book to be very interesting in these studies.
I believe that design and usability is a very important part of software engineering and we should learn it more and stop giving excuses that we are not supposed to do design.
Everyone can be a designer once in a while, as also everyone can be a programmer.
When approaching UI design, here are a few of the things I keep in mind throughout (by far not a complete list):
Communicating a model. The UI is a narrative that explains a mental model to the user. This model may be a business object, a set of relationships, what have you. The visual prominence, spatial placement, and workflow ordering all play a part in communicating this model to the user. For example, a certain kind of list vs another implies different things, as well as the relationship of what's in the list to the rest of the model. In general I find it best to make sure only one model is communicated at a time. Programmers frequently try to communicate more than one model, or parts of several, in the same UI space.
Consistency. Re-using popular UI metaphors helps a lot. Internal consistency is also very important.
Grouping of tasks. Users should not have to move the mouse all the way across the screen to verify or complete a related sequence of commands. Modal dialogs and flyout-menus can be especially bad in this area.
Knowing your audience. If your users will be doing the same activities over and over, they will quickly become power users at those tasks and be frustrated by attempts to lower the initial entry barrier. If your users do many different kinds of activities infrequently, it's best to ensure the UI holds their hand the whole time.
Read Apple Human Interface Guidelines.
I find the best tool in UI design is to watch a first-time User attempt to use the software. Take loads of notes and ask them some questions. Never direct them or attempt to explain how the software works. This is the job of the UI (and well written documentation).
We consistently adopt this approach in all projects. It is always fascinating to watch a User deal with software in a manner that you never considered before.
Why is UI design so hard? Well generally because the Developer and User never meet.
duffymo just reminded me why: Many Programmers think "*Design" == "Art".
Good UI design is absolutely not artistic. It follows solid principles, that can be backed up with data if you've got the time to do the research.
I think all programmers need to do is take the time to learn the principles. I think it's in our nature to apply best practice whenever we can, be it in code or in layout. All we need to do is make ourselves aware of what the best practices are for this aspect of our job.
What have I done to become better at UI design?
Pay attention to it!
It's like how ever time you see a chart on the news or an electronic bus sign and you wonder 'How did they get that data? Did they do that with raw sql or are they using LINQ?' (or insert your own common geek curiosity here).
You need to start doing that but with visual elements of all kinds.
But just like learning a new language, if you don't really throw yourself into it, you won't ever learn it.
Taken from another answer I wrote:
Learn to look, really look, at the world around you. Why do I like that UI but hate this one? Why is it so hard to find the noodle dishes in this restaurant menu? Wow, I knew what that sign meant before I even read the words. Why was that? How come that book cover looks so wrong? Learn to take the time to think about why you react the way you do to visual elements of all kinds, and then apply this to your work.
However you do it (and there are some great points above), it really helped me once I accepted that there is NO SUCH THING AS INTUITIVE....
I can hear the arguments rumbling on the horizon... so let me explain a little.
Intuitive: using what one feels to be right or true based on an unconscious method or feeling.
If (as Carl Sagan postulated) you accept that you cannot comprehend things that are absolutely unlike anything you have ever encountered then how could you possibly "know" how to use something if you have never used anything remotely like it?
Think about it: kids try to open doors not because they "know" how a doorknob works, but because they have seen someone else do it... often they turn the knob in the wrong direction, or pull too soon. They have to LEARN how a doorknob works. This knowledge then gets applied in different but similar instances: opening a window, opening a drawer, opening almost anything big with a big, knob-looking handle.
Even simple things that seem intuitive to us will not be intuitive at all to people from other cultures. If someone held their arm out in front of them and waived their hand up-and-down at the wrist while keeping the arm still.... are they waiving you away? Probably, unless you are in Japan. There, this hand signal can mean "come here". So who is right? Both, of course, in their own context. But if you travel to both, you need to know both... UI design.
I try to find the things that are already "familiar" to the potential users of my project and then build the UI around them: user-centric design.
Take a look at Apple's iPhone. Even if you hate it, you have to respect the amount of thought that went into it. Is it perfect? Of course not. Over time an object's perceived "intuitiveness" can grow or even fade away completely.
For example. Most everyone knows that a strip of black with two rows of holes along the top and bottom looks like a film strip... or do they?
Ask your average 9 or 10 year old what they think it is. You may be surprised how many kids right now will have a hard time identifying it as a film strip, even though it is something that is still used to represent Hollywood, or anything film (movie) related. Most movies for the past 20 years have been digitally shot. And when was the last time any of us held a piece of film of ANY kind, photos or film?
So, what it all boils down to for me is: Know your audience and constantly research to keep up with trends and changes in things that are "intuitive", target your main users and try not to do things that punish the inexperienced in favor of the advanced users or slow down the advanced users in order to hand-hold the novices.
Ultimately, every program will require a certain amount of training on the user's part to use it. How much training and for which level of user is part of the decisions that need to be made.
Some things are more or less familiar based on your target user's past experience level as a human being, or computer user, or student, or whatever.
I just shoot for the fattest part of the bell curve and try to get as many people as I can but realizing that I will never please everyone....
I know that Microsoft is rather inconsistent with their own guidelines, but I have found that reading their Windows design guidelines have really helped me. I have a copy on my website here, just scroll down a little the the Vista UX Guide. It has helped me with things such as colors, spacing, layouts, and more.
I believe the main problem has nothing to do with different talents or skillsets. The main problem is that as a developer, you know too much about what the application does and how it does it, and you automatically design your UI from the point of view of someone who has that knowledge.
Whereas a user typically starts out knowing absolutely nothing about the application and should never need to learn anything about its inner workings.
It is very hard, almost impossible, to not use knowledge that you have - and that's why an UI should not be designed by someone who's developing the app behind it.
"Designing from both sides of the screen" presents a very simple but profound reason as to why programmers find UI design hard: programmers are trained to think in terms of edge cases while UI designers are trained to think in terms of common cases or usage.
So going from one world to the other is certainly difficult if the default traning in either is the exact opposite of the other.
To say that programms suck at UI design is to miss the point. The point of the problem is that the formal training that most developers get go indepth with the technology. Human - Computer Interaction is not a simple topic. It is not something that I can "mind-meld" to you by providing a simple one line statement that makes you realize "oh the users will use this application more effectively if I do x instead of y."
This is because there is one part of UI design that you are missing. The human brain. In order to understand how to design a UI, you have to understand how the human mind interacts with machinery. There is an excellent course I took at the University of Minnesota on this topic taught by a professor of Psychology. It is named "Human - Machine Interaction". This describes many of the reasons of why UI design is so complicated.
Since Psychology is based on Correlations and not Causality you can never prove that a method of UI design will always work in any given situation. You can correlate that many users will find a particular UI design appealing or efficient, but you cannot prove that it will always generalize.
Additionally, there are two parts to UI design that many people seem to miss. There is the aesthetical appeal, and the functional workflow. If you go for a 100% aesthetical appeal, sure people will but your product. I highly doubt that aesthetics will ever reduce user frustration though.
There are several good books on this topic and course to take (like Bill Buxton's Sketching User Experiences, and Cognition in the Wild by Edwin Hutchins). There are graduate programs on Human - Computer Interaction at many universities.
The overall answer to this question though lies in how individuals are taught computer science. It is all math based, logic based and not based on the user experience. To get that, you need more than a generic 4 year computer science degree (unless your 4 year computer science degree had a minor in psychology and was emphasized in Human - Computer Interaction).
Let's turn your question around -
Are "ui designers" doomed to only design information architecture and presentation layers? Is there something they can do to retrain their brains to be more effective at designing pleasing and efficient system layers?
Seems like them "ui designers" would have to take a completely different perspective - they'd have to look from the inside of the box outwards; instead of looking in from outside the box.
Alan Cooper's "The Inmates are Running the Asylum" opinion is that we can't successfully take both perspectives - we can learn to wear one hat well but we can't just switch hats.
I think its because a good UI is not logical. A good UI is intuitive.
Software developers typically do bad on 'intuitive'
A useful framing is to actively consider what you're doing as designing a process of communication. In a very real sense, your interface is a language that the user must use to tell the computer what to do. This leads to considering a number of points:
Does the user already speak this language? Using a highly idiosyncratic interface is like communicating in a language you've never spoken before. So if your interface must be idiosyncratic at all, it had best introduce itself with the simplest of terms and few distractions. On the other hand, if your interface uses idioms that the user is accustomed to, they'll gain confidence from the start.
The enemy of communication is noise. Auditory noise interferes with spoken communication; visual noise interferes with visual communication. The more noise you can cut out of your interface, the easier communicating with it will be.
As in human conversation, it's often not what you say, it's how you say it. The way most software communicates is rude to a degree that would get it punched in the face if it were a person. How would you feel if you asked someone a question and they sat there and stared at you for several minutes, refusing to respond in any other way, before answering? Many interface elements, like progress bars and automatic focus selection, have the fundamental function of politeness. Ask yourself how you can make the user's day a little more pleasant.
Really, it's somewhat hard to determine what programmers think of interface interaction as being, other than a process of communication, but maybe the problem is that it doesn't get thought of as being anything at all.
There are a lot o good comments already, so I am not sure there is much I can add.
But still...
Why would a developer expect to be able to design good UI?
How much training did he had in that field?
How many books did he read?
How many things did he designed over how many years?
Did he had the opportunity to see the reaction of it's users?
We don't expect that a random "Joe the plumber" to be able to write good code.
So why would we expect the random "Joe the programmer" to design good UI?
Empathy helps. Separating the UI design and the programming helps. Usability testing helps.
But UI design is a craft that has to be learned, and practiced, like any other.
Developers are not (necessarily) good at UI design for the same reason they aren't (necessarily) good at knitting; it's hard, it takes practice, and it doesn't hurt to have someone show you how in the first place.
Most developers (me included) started "designing" UIs because it was a necessary part of writing software. Until a developer puts in the effort to get good at it, s/he won't be.
To improve just look around at existing sites. In addition to the books already suggested, you might like to have a look at Robin Williams's excellent book "The Non-designers Design Book" (sanitised Amazon link)
Have a look at what's possible in visual design by taking a look at the various submissions over at The Zen Garden as well.
UI design is definitely an art though, like pointers in C, some people get it and some people don't.
But at least we can have a chuckle at their attempts. BTW Thanks OK/Cancel for a funny comic and thanks Joel for putting it in your book "The Best Software Writing I" (sanitised Amazon link).
User interface isn't something that can be applied after the fact, like a thin coat of paint. It is something that needs to be there at the start, and based on real research. There's tons of Usability research available of course. It needs to not just be there at the start, it needs to form the core of the very reason you're making the software in the first place: There's some gap in the world out there, some problem, and it needs to be made more usable and more efficient.
Software is not there for its own sake. The reason for a peice of software to exist is FOR PEOPLE. It's absolutely ludicrous to even try to come up with an idea for a new peice of software, without understanding why anyone would need it. Yet this happens all the time.
Before a single line of code is written, you should go through paper versions of the interface, and test it on real people. This is kind of weird and silly, it works best with kids, and someone entertaining acting as "the computer".
The interface needs to take advantage of our natural cognitive facilities. How would a caveman use your program? For instance, we've evolved to be really good at tracking moving objects. That's why interfaces that use physics simulations, like the iphone, work better than interfaces where changes occur instantaneously.
We are good at certain kinds of abstraction, but not others. As programmers, we're trained to do mental gymnastics and backflips to understand some of the weirdest abstractions. For instance, we understand that a sequence of arcane text can represent and be translated into a pattern of electromagnetic state on a metal platter, which when encountered by a carefully designed device, leads to a sequence of invisible events that occur at lightspeed on an electronic circuit, and these events can be directed to produce a useful outcome. This is an incredibly unnatural thing to have to understand. Understand that while it's got a perfectly rational explanation to us, to the outside world, it looks like we're writing incomprehensible incantations to summon invisible sentient spirits to do our bidding.
The sorts of abstractions that normal humans understand are things like maps, diagrams, and symbols. Beware of symbols, because symbols are a very fragile human concept that take conscious mental effort to decode, until the symbol is learned.
The trick with symbols is that there has to be a clear relationship between the symbol, and the thing it represents. The thing it represents either has to be a noun, in which case the symbol should look VERY MUCH like the thing it represents. If a symbol is representing a more abstract concept, that has to be explained IN ADVANCE. See the inscrutable unlabled icons in msword's, or photoshop's toolbar, and the abstract concepts they represent. It has to be LEARNED that the crop tool icon in photoshop means CROP TOOL. it has to be understood what CROP even means. These are prerequisites to correctly using that software. Which brings up an important point, beware of ASSUMED knowledge.
We only gain the ability to understand maps around the age of 4. I think I read somewhere once that chimpanzees gain the ability to understand maps around the age of 6 or 7.
The reason that guis have been so successful to begin with, is that they changed a landscape of mostly textual interfaces to computers, to something that mapped the computer concepts to something that resembled a physical place. Where guis fail in terms of usability, is where they stop resembling something you'd see in real life. There are invisible, unpredictable, incomprehensible things that happen in a computer that bare no resemblance to anything you'd ever see in the physical world. Some of this is necessary, since there'd be no point in just making a reality simulator- The idea is to save work, so there has to be a bit of magic. But that magic has to make sense, and be grounded in an abstraction that human beings are well adapted to understanding. It's when our abstractions start getting deep, and layered, and mismatched with the task at hand that things break down. In other words, the interface doesn't function as a good map for the underlying software.
There are lots of books. The two I've read, and can therefore reccomend, are "The Design of Everyday Things" by donald norman, and "The Human Interface" by Jef Raskin.
I also reccomend a course in psychology. "The Design of Every day Things" talks about this a bit. A lot of interfaces break down because of a developer's "folk understanding" of psychology. This is similar to "folk physics". An object in motion stays in motion doesn't make any sense to most people. "You have to keep pushing it to keep it in motion!" thinks the physics novice. User testing doesn't make sense to most developers. "You can just ask the users what they want, and that should be good enough!" thinks the psychology novice.
I reccomend Discovering Psychology, a PBS documentary series, hosted by Philip Zimbardo. Failing that, try and find a good physics textbook. The expensive kind. Not the pulp fiction self help crap that you find in Borders, but the thick hardbound stuff you can only find in a university library. This is a necesesary foundation. You can do good design without it, but you'll only have an intuitive understanding of what's going on. Reading some good books will give you a good perspective.
If you read the book "Why software sucks" you would have seen Platt's answer, which is a simple one:
Developers prefere control over user-friendliness
Average people prefere user-friendliness over control
But another another answer to your question would be "why is dentistry so hard for some developers?" - UI design is best done by a UI designer.
http://dotmad.net/blog/2007/11/david-platt-on-why-software-sucks/

Efficient user interfaces

Speed and learnability do not directly fight each other, but it seems easy enough to design such a GUI that lacks either (or both) of them. GUI designers seem to prefer 'easy to learn' most of the time even when 'fast to apply' would be wiser.
There's only few UI concepts or programs that are weighted towards maximizing the peak efficiency of whatever you are doing with the program. Most of them haven't gotten common.
Normal people prefer gedit instead of vim. For normal people there are already good-enough GUIs because there was tons of research on them two decades ago.
I'd like to get some advices on doing UIs that do the tradeoffs from 'easy to learn' rather than from 'fast to apply'.
We have a product in our lineup that has won numerous awards based largely on its ability to provide more power with an easier interface than any of our competitors. I designed the interface a few years after holding a position in one of Bell Labs' human interface research groups so I had a pretty clear idea of what constituted "success" when I approached it. I have four pieces of design advice for creating easy but powerful interfaces.
First, select a metaphor that makes sense in their environment and do your best to stick to it. This doesn't have to be a physical metaphor although that can help if working with people who are not tech savvy. This was popular in the early days of Windows but its value remains. We used a "folder and page" metaphor that permitted us to organize a wide range of tasks while not crimping power users' style.
Second, offer a consistent layout relationship between data display and tasks. In our interface, each "page" displays a set of action buttons in the exact same position and, wherever possible, uses the same actual buttons. Thus, once one page is learned, the user has a head start on learning the rest. One of these buttons, always placed in a distinctive position, is a "Help" button...which brings me to point #3. The more general rule is: find ways of leveraging learning in one area to assist in learning others.
Third, offer context-sensitive help and make sure that it addresses the user's primary question (which is usually "what do I do now"?) How often have you seen technical help that simply shows you the Inheritance tree, constructor syntax and an alphabetical list of methods? That isn't help, it is abuse. We focused all of our help on walking people through sample tasks. In particularly tough areas, we also offered multimedia tutorials.
Fourth, offer users the ability to customize the interface. Our users often had no use for specific "pages" (analysis types) in their work. Thus, we made it very simple to turn them off so that the user would see an interface that was no more complicated than it had to be. Our app was usually installed by a power user and then used by multiple staff members so this was more of a win for us because we could usually count on the power user to understand what to shut off. However, I think it is good advice in general.
Good luck!
Autocad has a console mode. As you do things using the mouse and toolbars, the text-equivalent of those commands is written to the console. You can type commands directly in there. This provides a great way to learn the power-user names for commands (they are very short, like unix commands) which aids greatly the process of moving from beginner to productive power-user. Generally speaking, one primary focus has to be in minimising movement between the mouse and keyboard, so put lots of functionality into the mouse, or into the keyboard, because when you have to move your hands like that, there is a real delay in trying to find the right place to put them.
Beyond avoiding an angry fruit salad, just try to make it as intuitive as possible. Typically, programs with a very frustrating UI share one common problem, the developers didn't define a clear scope of what the program would actually do prior to marrying a UI design.
Its not so much a question of 'easy' , some people jump right into the UI and begin writing stuff to back the interface, rather than writing the core of a planned program and then planning an interface to use it.
This goes for web apps, desktop apps .. or even command line programs. A good design means writing the user interface after (and only after) you are sure that 'scope creep' is no longer a possibility.
Sure, you need some interface to test your program, but be prepared to trash it and do something better prior to releasing the program. Otherwise, there's a good chance that the UI is only going to make sense to you.
Rant (or, Stuff I think you should keep in mind):
Speed and learnability do directly fight each other. A menu item tells you what it does so that you don't have to remember. But it's much slower than a keyboard shortcut that you have to memorize to benefit from. The general technique for resolving this conflict seems to be allowing more than one way of doing things. While one way of doing something usually cannot be both fast and easy to learn, you can often provide two ways to accomplish the same task: one that's fast, and one that's obvious.
There are different kinds of people. The learning gap is a result of interest, motivation, intellectual capacity, etc. There is a class of person that will never bother to even learn which menu provides the action they want, and they'll scrub the menubar every time. There is also a (minority) class of person that thinks vim (or emacs) is the best thing since sliced bread. Most people probably fall somewhere in between these extremes.
My answer to the actual question:
I think you are asking how to strive for a fast UI. Your question wasn't particularly clear (to me).
First of all, be consistent. This helps both speed and learnability. Self consistency is the most important, but consistency with your environment may also be important.
For real speed, require as little attention and motion as possible. Keyboard shortcuts are fast because experienced users know where they are (they don't have to look), and their hands are already on the keyboard. Especially avoid forcing the user to change their position in front of the computer (e.g., moving one hand between the mouse and keyboard).
The keyboard is almost always faster than the mouse.
Customization (especially the ability to write custom scripts) will let power users make the interface work the way that is fastest for their specific habits.
Make it possible to get by without the most powerful features. All you need to know in order to survive in vim is "i, ESC, :wq, :q!". With that, you can use vi about the same way a lot of people use notepad. but once you start learning "h,j,k,l,w,b,e,d,c" (and so on) you get much more efficient. So there is a steep learning curve, but you can get by until you surmount it.
Keep in mind that if you focus on interface efficiency, you will probably limit your user base. Vim is popular among programmers, but lots of programmers use other tools, and it's virtually unknown among non-programmers. Most people want easy, not fast. Some want a balance. A very few just want fast.
I would like to point you towards Kathy Sierra's old blog for thoughts on 'easy to learn' and 'fast to apply' — I don't necessarily agree there needs to be a tradeoff between the two.
Three posts to get you started:
How much control should users have? This post ponders on whether 'fast to apply' is the ideal we should strive for.
The hi-res user experience talks about what you say about "normal people" vs. others. It's not so much that there are different kinds of people, but there are different levels of learning/expertise/involvement. Some are satisfied with less, some need more. How you get from less to more is arguably pretty much the same for everyone.
Finally, Featuritis vs. the Happy User Peak talks about the scope creep pointed out by #tinkertim.
Have you seen Gimp shortcuts?
Use nice visual controls and show keyboard shortcuts for them while hovering control - that will help to learn fast mode. If your software copy some behavior of other programs - copy shortcuts mapping from them (such as Copy/Paste/New Tab/Close Window/etc), but allow to dynamically re-map them as shown in Gimp. For reaped operations you could implement Action recoder. But it depends on type the software.
The main thing to be careful of is putting UI elements where they are most commonly located for other applications in that environment. For example, if you're going to make use of a menu system, people are accustomed to it being along top of the window by default for a desktop application. If you're in a web browser a menu system on a webpage seems out of place because it's not a consistent feature. If you're going to have an options/preferences configuration window, people are used to finding it under the Tools menu option, occasionally under the Edit menu. The main thing with keeping a UI "easy to learn" is that your UI elements shouldn't break the mold too much of how they're used in other applications.
If you haven't had the opportunity to see Mark Miller's presentation on The Science of Great User Experience, I'd recommend you watch the DNR TV episodes Part 1 and Part 2.
While I've been writing my own UI I've understood couple of things myself.
I imitated vim, but at the same time realized why it's so fast to use for text editing. It is because it acknowledges a thing: People prefer doing one thing at a time (inserting text, navigating around, selecting text), but they may switch the task often.
This means that you can pack different activities into different modes if you keep the mode switching schemes simple. It gives space for more commands. The user also gets better chances at learning the full interface because they are sensibly grouped already.
Vim is practically stuffed full of commands, every letter in the keyboard does something in vim, depending on the mode. Still I can remember most of them. And it's all because of modes.
I know bunch of projects that sneer at mode-dependent behavior. Main argument is the uncertainty of which mode you are in. In vim I'm never uncertain about the mode where I am in. Therefore I say the interface design is a failure if a trained user fails to recognize in which mode the interface is operating at the moment.

What usability evaluation methods do you use?

What usability evaluation methods do you use?
GOMS?
Cognitive Walkthrough?
Think aloud protocol?
Others? (apart from 'ask your mum' tips that are well covered elsewhere on SO)
Dogfooding. Using our own application we quickly find out which parts are clunky or inconvenient to use.
Log and analyse support calls, and track what parts of the application users have trouble using or finding.
Usability tests. We write down a task, as near to an actual use case as we can, and ask a few users to perform it. We watch them do it, ask them to think aloud while they're doing it, and ask them lots of questions afterwards.
GOMS is way too heavyweight (and too far from reality) for most tasks ... i'd suggest something way more lightweight like hallway usability testing, as advocated by joel spolsky:
http://www.joelonsoftware.com/articles/fog0000000043.html
build the UI out of pieces of paper. create several task scenarios - probably don't expect to cover the entire UI in one sitting. find good test subjects based on target audience (this may be the hardest part). provide said subjects with printed agenda .. provide a human-being to act as 'help system' but otherwise stay quiet .. ask subjects to 'think out loud' - say what their brain is doing (why good subjects are hard to find) .. video what happens and analyze. ..fix stuff, and iterate.

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