magento and google adwords/organic search conversion - magento

Basically I'd like to know what is the conversion rate of customers coming from both google adwords and organic search and actually buying something on magento based webshop. Is there a way to do that? I already have google analytics on the website.

If you have auto-tagging set up for your adwords & analytics account, you can get that information easily.Once you login into Google Analytics,you can go to traffic sources--> Overview ,and you will see top traffic sources.
If you click on view full report, you can see the data that you are looking forward to.

Related

How to find the customer's visit is from the Google Results Page

As we are moving from the classic google analytics to the Universal google analytics for the marketing requirement, i need to find out from where the customer is coming from. If he is coming from the marketing campaigns then we have the param utm_source from url. So with this I can find out the customer visit. But if the customer is from the google results, then there will be no extra parameters added to the URL.
Because of this, I am unable to differentiate whether the customer is from the Google Results or from the direct URL visit. My idea is to use, HTTP_REFERRER. But this will result in lot of requests to server for each page load which results in unnecessary load on server.
Universal google analytics does support _utmz cookies. It will only supported in classic google analytics. So is there any better way to differentiate the customer visit from the google results and the direct URL visit.
I think your idea to use the referrer is as solid as it gets. You do not need any server roundtrips, since you can access the referrer via Javascript using document.referrer - if that is empty you have a direct type-in/bookmark, else you can check against a list of hostnames of search engines. This might not match to 100% with Google Analytics attribution, but should give you a usable approximation (it will obviously only work on the landing page, after that the referrer is your own site).

show google places api reviews on my site

I have a review site where user can search using google places api autocomplete textbox to find a specific business and write reviews for it on my site.
The google api returns back bunch of stuff along with 5 reviews for the place searched.
is it ok for me to show the reviews the api returns on my site?
Edit:
If yes,
do i need to put a disclamer or give credit to google for the
reviews shown?
google place api also returns the review's author name, can i to
show it? do i need any permission?
is it ok for me to copy the google api reviews to my site?
If you are showing a Map, along with that data, the Map must be a Google Map(i.e. that data cannot be accompanied with openstreetmap etc.)
If you are only displaying the reviews, you must show "Powered by Google" with them.
If your application displays Google Places API Web Service data on a map, that map must be provided by Google.
If your application displays Google Places API Web Service data on a page or view that does not also display a Google Map, you must show a "Powered by Google" logo with that data. For example, if your application displays a list of places on one tab, and a Google Map with those places on another tab, the first tab must show the "Powered by Google" logo.
More details here: https://developers.google.com/places/webservice/policies

Products not visible in Google Shopping?

I have a magento website which creates a XML for google shopping. The XML is imported and the products are approved in google merchant but none of them are visible in google shopping.
Does anyone know why this might happen?
Do I have to pay to get them displayed ?
Thanks
Yes, you need to create a google adwords account and then link the adwords to the merchant account.
then you need to create a google product listing ad campaign.
you can starts here
google support
and on the left side you will see more helpful links

Google Ecommerce Tracking for Magento

I am having some difficulty in getting google's eCommerce tracking working consistently for Magento. I have set the UA code in the google api section of the admin and eCommerce tracking is switched on. When I go to the success page the code is there. Some orders are being sent but not all. I have installed google chromes analytics tester and the beacon is being sent. Take yesterdays orders for example, 1 from sagepay is in analytics however another sagepay order is not which rules out payment gateway. I have re-set the permissions on the success page and tidied up a couple of warnings in the console but nothing is working i'm pretty stumped.
I have also installed Jiraffe real-time analytics and am having the same problem with that tracking orders, it didn't track a single order yesterday but is tracking cart data fine.
Does anyone have any suggestions?
Thanks
First of all not every user who uses payment gateway is comming back to your success page as some of them are just leaving the transaction at thank you page on third party services - then you won't see such transaction in GA. Second of all not every user let you to track him (adblock is preventing its users to be tracked).As for now please just reply if you are sure that users got back to Magento's success page.To get a much better overview of yours customer behaviour I would recommend you to install this extension Fooman Google Analytics Plus and set up proper funnels (you'll find brief instruction at extensions page)
I would suggest that you check the formating of data passed to GA :
prices should be formated as "1200000.00" : no separator for thousands, dot as decimal separator, no currency
text values should be escaped properly quotes contained in them: 'That\s it'
The Fooman extension is a good start since the basic GA implementation in Magento is a shame of non sense, while not perfect.
Google tracking in Magento :
Open the Magento Admin area and navigate to System->Configuration->Sales->Google API.
Expand the Google Analytics section.
Pick the Yes option from the Enable drop-down menu. Enter the Google Analytics account number in the Account number field. Click on the Save Config button.
Thanks..!!

How to get "My Reviews" from Google

A want to query Google for the reviews I have made. I thought this could be done either through the Maps API or the Google+ API but I can't find the call to satisfy my need.
Is there any way this could be done?
We don't currently support returning reviews content in the Google+
API. However the top 5 reviews for any given place are available via
the Google Places API:
http://googlegeodevelopers.blogspot.com/2013/01/expanding-reviews-content-in-google.html
http://googlegeodevelopers.blogspot.com/2012/07/add-flexible-search-and-google-reviews.html
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