Binary values in Collaborative Filtering - probability

Can the values in User-Item matrix be binary values like 0 and 1 which indicate “didn’t buy”-vs-“bought”?
And if apply latent factor model on the matrix, can the predicted value (for example 0.8) stand for the probability of user's behavior(i.e. didn’t buy or bought)?

Yes, it is quite common to have implicit feedback to represent ratings. One slight pitfall with the suggestion you made would be if 0 means the user saw the item but chose not to buy it, or the user never even saw the item (i.e gave no feedback.)
Typically the value output from your recommendation algorithm isn't a probability of a purchase, but rather a numerical score used to rank that item versus all other potential items. This way you can identify the top X items to recommend to a user.
You can use standard collaborative filtering on the type of data you discussed, and also using factorisation techniques.

Related

Sorting a list based on multiple indices and weights

Sort of a very long winded explanation of what I'm looking at so I apologize in advance.
Let's consider a Recipe:
Take the bacon and weave it ...blahblahblah...
This recipe has 3 Tags
author (most important) - Chandler Bing
category (medium importance) - Meat recipe (out of meat/vegan/raw/etc categories)
subcategory (lowest importance) - Fast food (our of fast food / haute cuisine etc)
I am a new user that sees a list of randomly sorted recipes (my palate/profile isn't formed yet). I start interacting with different recipes (reading them, saving them, sharing them) and each interaction adds to my profile (each time I read a recipe a point gets added to the respective category/author/subcategory). After a while my profile starts to look something like this :
Chandler Bing - 100 points
Gordon Ramsey - 49 points
Haute cuisine - 12 points
Fast food - 35 points
... and so on
Now, the point of all this exercise is to actually sort the recipe list based on the individual user's preferences. For example in this case I will always see Chandler Bing's recipes on the top (regardless of category), then Ramsey's recipes. At the same time, Bing's recipes will be sorted based on my preferred categories and subcategories, seeing his fast food recipes higher than his haute cuisine ones.
What am I looking at here in terms of a sorting algorithm?
I hope that my question has enough information but if there's anything unclear please let me know and I'll try to add to it.
I would allow the "Tags" with the most importance to have the greatest capacity in point difference. Example: Give author a starting value of 50 points, with a range of 0-100 points. Give Category a starting value of 25 points, with a possible range of 0-50 points, give subcategory a starting value of 12.5 points, with a possible range of 0-25 points. That way, if the user's palate changes over time, s/he will only have to work down from the maximum, or work up from the minimum.
From there, you can simply add up the points for each "Tag", and use one of many languages' sort() methods to compare each recipe.
You can write a comparison function that is used in your sort(). The point is when you're comparing two recipes just add up the points respectively based on their tags and do a simple comparison. That and whatever sorting algorithm you choose should do just fine.
You can use a recursively subdividing MSD (sort of radix sort algorithm). Works as follows:
Take the most significant category of each recipe.
Sort the list of elements based on that category, grouping elements with the same category into one bucket (Ramsay bucket, Bing bucket etc).
Recursively sort each bucket, starting with the next category of importance (Meat bucket etc).
Concatenate the buckets together in order.
Complexity: O(kn) where k is the number of category types and N is the number of recipes.
I think what you're looking for is not a sorting algorithm, but a rating scheme.
You say, you want to sort by preferences. Let's assume, these preferences have different “dimensions”, like level of complexity, type of cuisine, etc.
These dimensions have different levels of measurement. These can be e.g. numeric or simple categories/tags. It would be your job to:
Create a scheme of dimensions and scales that can represent a user's preferences.
Operationalize real-world data to fit into this scheme.
Create a profile for the users which reflects their preferences. Same for the chefs; treat them just like normal users here.
To actually match a user to a chef (or, even to another user), create a sorting callback that matches all your dimensions against each other and makes sure that in each of the dimension the compared users have a similar value (on a numeric scale), or an overlapping set of properties (on a nominal scale, like tags). Then you sort the result by the best match.

How to manage multiple positive implicit feedbacks?

When there are no ratings, a common scenario is to use implicit feedback (items bought, pageviews, clicks, ...) to suggests recommendations. I'm using a model-based approach and I wondering how to deal with multiple identical feedback.
As an example, let's imagine that consummers buy items more than once. Should I have to consider the number of feedback (pageviews, items bought, ...) as a rating or compute a custom value ?
To model implicit feedback, we usually have a mapping procedure to map implicit user feedback into the explicit ratings. I guess in most domains, repeated user action against the same item indicates that the user's preference over the item is increasing.
This is certainly true if the domain is music or video recommendation. In a shopping site, such a behavior might indicate the item is consumed periodically, e.g., diapers or printer ink.
One way I am aware of to model this multiple implicit feedback is to create a numeric rating mapping function. When the number of times (k) of implicit feedback increases, the mapped value of rating should increase. At k = 1, you have a minimal rating of positive feedback, for example 0.6; when k increases, it approaches 1. For sure, you don't need to map to [0,1]; you can have integer ratings, 0,1,2,3,4,5.
To give you a concrete example of the mapping, here is what they did in a music recommendation domain. For short, they used the statistic info of the items per user to define the mapping function.
We assume that the more
times the user has listened to an artist the more the user
likes that particular artist. Note that user’s listening habits
usually present a power law distribution, meaning that a few
artists have lots of plays in the users profile, while the rest
of the artists have significantly less play counts. Therefore,
we compute the complementary cumulative distribution of
artist plays in the users’ profile. Artists located in the top
80-100% of the distribution are assigned a score of 5, while
artists in the 60-80% range assign a score of 4.
Another way I have seen in the literature is to create another variable besides a binary rating variable. They call it confidence levels. See here for details.
Probably not that helpful for OP any longer, but it might be for others in the same boat.
Evaluating Various Implicit Factors in E-commerce
Modelling User Preferences from Implicit Preference Indicators via Compensational Aggregations
If anyone knows more papers/methods, please share as I'm currently looking for state of the art approaches to this problem. Thanks in advance.
You typically use a sum of clicks, or some weighted sum of events, as a "score" for each user-item pair in implicit feedback systems. It's not a rating, and that's more than a semantic distinction. You won't get good results if you feed these values into a process that's expecting rating-like and trying to minimize a squared-error loss.
You treat 3 clicks as adding 3 times the value of 1 click to the user-item interaction strength. Other events, like a purchase, might be weighted much more highly than a click. But in the end it also adds to a sum.

Which algorithm/implementation for weighted similarity between users by their selected, distanced attributes?

Data Structure:
User has many Profiles
(Limit - no more than one of each profile type per user, no duplicates)
Profiles has many Attribute Values
(A user can have as many or few attribute values as they like)
Attributes belong to a category
(No overlap. This controls which attribute values a profile can have)
Example/Context:
I believe with stack exchange you can have many profiles for one user, as they differ per exchange site? In this problem:
Profile: Video, so Video profile only contains Attributes of Video category
Attributes, so an Attribute in the Video category may be Genre
Attribute Values, e.g. Comedy, Action, Thriller are all Attribute Values
Profiles and Attributes are just ways of grouping Attribute Values on two levels.
Without grouping (which is needed for weighting in 2. onwards), the relationship is just User hasMany Attribute Values.
Problem:
Give each user a similarity rating against each other user.
Similarity based on All Attribute Values associated with the user.
Flat/one level
Unequal number of attribute values between two users
Attribute value can only be selected once per user, so no duplicates
Therefore, binary string/boolean array with Cosine Similarity?
1 + Weight Profiles
Give each profile a weight (totaling 1?)
Work out profile similarity, then multiply by weight, and sum?
1 + Weight Attribute Categories and Profiles
As an attribute belongs to a category, categories can be weighted
Similarity per category, weighted sum, then same by profile?
Or merge profile and category weights
3 + Distance between every attribute value
Table of similarity distance for every possible value vs value
Rather than similarity by value === value
'Close' attributes contribute to overall similarity.
No idea how to do this one
Fancy code and useful functions are great, but I'm really looking to fully understand how to achieve these tasks, so I think generic pseudocode is best.
Thanks!
First of all, you should remember that everything should be made as simple as possible, but not simpler. This rule applies to many areas, but in things like semantics, similarity and machine learning it is essential. Using several layers of abstraction (attributes -> categories -> profiles -> users) makes your model harder to understand and to reason about, so I would try to omit it as much as possible. This means that it's highly preferable to keep direct relation between users and attributes. So, basically your users should be represented as vectors, where each variable (vector element) represents single attribute.
If you choose such representation, make sure all attributes make sense and have appropriate type in this context. For example, you can represent 5 video genres as 5 distinct variables, but not as numbers from 1 to 5, since cosine similarity (and most other algos) will treat them incorrectly (e.g. multiply thriller, represented as 2, with comedy, represented as 5, which makes no sense actually).
It's ok to use distance between attributes when applicable. Though I can hardly come up with example in your settings.
At this point you should stop reading and try it out: simple representation of users as vector of attributes and cosine similarity. If it works well, leave it as is - overcomplicating a model is never good.
And if the model performs bad, try to understand why. Do you have enough relevant attributes? Or are there too many noisy variables that only make it worse? Or do some attributes should really have larger importance than others? Depending on these questions, you may want to:
Run feature selection to avoid noisy variables.
Transform your variables, representing them in some other "coordinate system". For example, instead of using N variables for N video genres, you may use M other variables to represent closeness to specific social group. Say, 1 for "comedy" variable becomes 0.8 for "children" variable, 0.6 for "housewife" and 0.9 for "old_people". Or anything else. Any kind of translation that seems more "correct" is ok.
Use weights. Not weights for categories or profiles, but weights for distinct attributes. But don't set these weights yourself, instead run linear regression to find them out.
Let me describe last point in a bit more detail. Instead of simple cosine similarity, which looks like this:
cos(x, y) = x[0]*y[0] + x[1]*y[1] + ... + x[n]*y[n]
you may use weighted version:
cos(x, y) = w[0]*x[0]*y[0] + w[1]*x[1]*y[1] + ... + w[2]*x[2]*y[2]
Standard way to find such weights is to use some kind of regression (linear one is the most popular). Normally, you collect dataset (X, y) where X is a matrix with your data vectors on rows (e.g. details of house being sold) and y is some kind of "correct answer" (e.g. actual price that the house was sold for). However, in you case there's no correct answer to user vectors. In fact, you can define correct answer to their similarity only. So why not? Just make each row of X be a combination of 2 user vectors, and corresponding element of y - similarity between them (you should assign it yourself for a training dataset). E.g.:
X[k] = [ user_i[0]*user_j[0], user_i[1]*user_j[1], ..., user_i[n]*user_j[n] ]
y[k] = .75 // or whatever you assign to it
HTH

Algorithm to Rate Objects with Numerous Comparisons

Lets say I have a list of 500 objects. I need to rate each one out of 10.
At random I select two and present them to a friend. I then ask the friend which they prefer. I then use this comparison (ie OBJECT1 is better than OBJECT2) to alter the two objects' rating out of ten.
I then repeat this random selection and comparison thousands of times with a group of friends until I have a list of 500 objects with a reliable rating out of ten.
I need to figure out an algorithm which takes the two objects current ratings, and alters them depending on which is thought to be better...
Each object's rating could be (number of victories)/(number of contests entered) * 10. So the rating of the winner goes up a bit and the rating of the loser goes down a bit, according to how many contests they've previously entered.
For something more complicated and less sensitive to the luck of the draw with smaller numbers of trials, I'd suggest http://en.wikipedia.org/wiki/Elo_rating_system, but it's not out of 10. You could rescale everyone's scores so that the top score becomes 10, but then a match could affect everyone's rating, not just the rating of the two involved.
It all sort of depends what "reliable" means. Different friends' judgements will not be consistent with respect to each other, and possibly not even consistent over time for the same person, so there's no "real" sorted order for you to sanity-check the rankings against.
On a more abstruse point, Arrow's Impossibility Theorem states some nice properties that you'd like to have in a system that takes individual preferences and combines them to form an aggregated group preference. It then proceeds to prove that they're mutually inconsistent - you can't have them all. Any intuitive idea of a "good" overall rating runs a real risk of being unachievable.

Classifying Text Based on Groups of Keywords?

I have a list of requirements for a software project, assembled from the remains of its predecessor. Each requirement should map to one or more categories. Each of the categories consists of a group of keywords. What I'm trying to do is find an algorithm that would give me a score ranking which of the categories each requirement is likely to fall into. The results would be use as a starting point to further categorize the requirements.
As an example, suppose I have the requirement:
The system shall apply deposits to a customer's specified account.
And categories/keywords:
Customer Transactions: deposits, deposit, customer, account, accounts
Balance Accounts: account, accounts, debits, credits
Other Category: foo, bar
I would want the algorithm to score the requirement highest in category 1, lower in category 2, and not at all in category 3. The scoring mechanism is mostly irrelevant to me, but needs to convey how much more likely category 1 applies than category 2.
I'm new to NLP, so I'm kind of at a loss. I've been reading Natural Language Processing in Python and was hoping to apply some of the concepts, but haven't seen anything that quite fits. I don't think a simple frequency distribution would work, since the text I'm processing is so small (a single sentence.)
You might want to look the category of "similarity measures" or "distance measures" (which is different, in data mining lingo, than "classification".)
Basically, a similarity measure is a way in math you can:
Take two sets of data (in your case, words)
Do some computation/equation/algorithm
The result being that you have some number which tells you how "similar" that data is.
With similarity measures, this number is a number between 0 and 1, where "0" means "nothing matches at all" and "1" means "identical"
So you can actually think of your sentence as a vector - and each word in your sentence represents an element of that vector. Likewise for each category's list of keywords.
And then you can do something very simple: take the "cosine similarity" or "Jaccard index" (depending on how you structure your data.)
What both of these metrics do is they take both vectors (your input sentence, and your "keyword" list) and give you a number. If you do this across all of your categories, you can rank those numbers in order to see which match has the greatest similarity coefficient.
As an example:
From your question:
Customer Transactions: deposits,
deposit, customer, account, accounts
So you could construct a vector with 5 elements: (1, 1, 1, 1, 1). This means that, for the "customer transactions" keyword, you have 5 words, and (this will sound obvious but) each of those words is present in your search string. keep with me.
So now you take your sentence:
The system shall apply deposits to a
customer's specified account.
This has 2 words from the "Customer Transactions" set: {deposits, account, customer}
(actually, this illustrates another nuance: you actually have "customer's". Is this equivalent to "customer"?)
The vector for your sentence might be (1, 0, 1, 1, 0)
The 1's in this vector are in the same position as the 1's in the first vector - because those words are the same.
So we could say: how many times do these vectors differ? Lets compare:
(1,1,1,1,1)
(1,0,1,1,0)
Hm. They have the same "bit" 3 times - in the 1st, 3rd, and 4th position. They only differ by 2 bits. So lets say that when we compare these two vectors, we have a "distance" of 2. Congrats, we just computed the Hamming distance! The lower your Hamming distance, the more "similar" the data.
(The difference between a "similarity" measure and a "distance" measure is that the former is normalized - it gives you a value between 0 and 1. A distance is just any number, so it only gives you a relative value.)
Anyway, this might not be the best way to do natural language processing, but for your purposes it is the simplest and might actually work pretty well for your application, or at least as a starting point.
(PS: "classification" - as you have in your title - would be answering the question "If you take my sentence, which category is it most likely to fall into?" Which is a bit different than saying "how much more similar is my sentence to category 1 than category 2?" which seems to be what you're after.)
good luck!
The main characteristics of the problem are:
Externally defined categorization criteria (keyword list)
Items to be classified (lines from the requirement document) are made of a relatively small number of attributes values, for effectively a single dimension: "keyword".
As defined, no feedback/calibrarion (although it may be appropriate to suggest some of that)
These characteristics bring both good and bad news: the implementation should be relatively straight forward, but a consistent level of accuracy of the categorization process may be hard to achieve. Also the small amounts of various quantities (number of possible categories, max/average number of words in a item etc.) should give us room to select solutions that may be CPU and/or Space intentsive, if need be.
Yet, even with this license got "go fancy", I suggest to start with (and stay close to) to a simple algorithm and to expend on this basis with a few additions and considerations, while remaining vigilant of the ever present danger called overfitting.
Basic algorithm (Conceptual, i.e. no focus on performance trick at this time)
Parameters =
CatKWs = an array/hash of lists of strings. The list contains the possible
keywords, for a given category.
usage: CatKWs[CustTx] = ('deposits', 'deposit', 'customer' ...)
NbCats = integer number of pre-defined categories
Variables:
CatAccu = an array/hash of numeric values with one entry per each of the
possible categories. usage: CatAccu[3] = 4 (if array) or
CatAccu['CustTx'] += 1 (hash)
TotalKwOccurences = counts the total number of keywords matches (counts
multiple when a word is found in several pre-defined categories)
Pseudo code: (for categorizing one input item)
1. for x in 1 to NbCats
CatAccu[x] = 0 // reset the accumulators
2. for each word W in Item
for each x in 1 to NbCats
if W found in CatKWs[x]
TotalKwOccurences++
CatAccu[x]++
3. for each x in 1 to NbCats
CatAccu[x] = CatAccu[x] / TotalKwOccurences // calculate rating
4. Sort CatAccu by value
5. Return the ordered list of (CategoryID, rating)
for all corresponding CatAccu[x] values about a given threshold.
Simple but plausible: we favor the categories that have the most matches, but we divide by the overall number of matches, as a way of lessening the confidence rating when many words were found. note that this division does not affect the relative ranking of a category selection for a given item, but it may be significant when comparing rating of different items.
Now, several simple improvements come to mind: (I'd seriously consider the first two, and give thoughts to the other ones; deciding on each of these is very much tied to the scope of the project, the statistical profile of the data to be categorized and other factors...)
We should normalize the keywords read from the input items and/or match them in a fashion that is tolerant of misspellings. Since we have so few words to work with, we need to ensure we do not loose a significant one because of a silly typo.
We should give more importance to words found less frequently in CatKWs. For example the word 'Account' should could less than the word 'foo' or 'credit'
We could (but maybe that won't be useful or even helpful) give more weight to the ratings of items that have fewer [non-noise] words.
We could also include consideration based on digrams (two consecutive words), for with natural languages (and requirements documents are not quite natural :-) ) word proximity is often a stronger indicator that the words themselves.
we could add a tiny bit of importance to the category assigned to the preceding (or even following, in a look-ahead logic) item. Item will likely come in related series and we can benefit from this regularity.
Also, aside from the calculation of the rating per-se, we should also consider:
some metrics that would be used to rate the algorithm outcome itself (tbd)
some logic to collect the list of words associated with an assigned category and to eventually run statistic on these. This may allow the identification of words representative of a category and not initially listed in CatKWs.
The question of metrics, should be considered early, but this would also require a reference set of input item: a "training set" of sort, even though we are working off a pre-defined dictionary category-keywords (typically training sets are used to determine this very list of category-keywords, along with a weight factor). Of course such reference/training set should be both statistically significant and statistically representative [of the whole set].
To summarize: stick to simple approaches, anyway the context doesn't leave room to be very fancy. Consider introducing a way of measuring the efficiency of particular algorithms (or of particular parameters within a given algorithm), but beware that such metrics may be flawed and prompt you to specialize the solution for a given set at the detriment of the other items (overfitting).
I was also facing the same issue of creating a classifier based only on keywords. I was having a class keywords mapper file and which contained class variable and list of keywords occurring in a particular class. I came with the following algorithm to do and it is working really fine.
# predictor algorithm
for docs in readContent:
for x in range(len(docKywrdmppr)):
catAccum[x]=0
for i in range(len(docKywrdmppr)):
for word in removeStopWords(docs):
if word.casefold() in removeStopWords(docKywrdmppr['Keywords'][i].casefold()):
print(word)
catAccum[i]=catAccum[i]+counter
print(catAccum)
ind=catAccum.index(max(catAccum))
print(ind)
predictedDoc.append(docKywrdmppr['Document Type'][ind])

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