Maven update into local repository - maven

Question

I am trying to build a self extracting zip file and upload it to our Local Repository for which I have the below code snippet from my pom.xml
<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
<modelVersion>4.0.0</modelVersion>
<parent>
<groupId>com.myCompany.management</groupId>
<artifactId>esm-parent-pom</artifactId>
<version>SNAPSHOT</version>
</parent>
<groupId>com.myCompany.management.atg</groupId>
<artifactId>XYZ_ABC_SM</artifactId>
<version>SNAPSHOT</version>
<packaging>pom</packaging>
<name>${artifactId}</name>
<scm>
<connection>scm:svn:http://scm.esm.myCompany.corp/svn/esm/trunk/build/smart-modules/XYZ_ABC_SM</connection>
<url>http://scm.esm.myCompany.corp/viewer/browse/esm/esm/trunk/build/smart-modules/XYZ_ABC_SM</url>
</scm>
<url>${urlBase}/${artifactId}/${version}</url>
<distributionManagement>
<site>
<id>esm-site</id>
<name>myCompany ESM Maven Site</name>
<url>${siteDistributionBase}/${artifactId}/${version}</url>
</site>
</distributionManagement>
<repositories>
<repository>
<id>esm-snapshot</id>
<name>myCompany ESM Snapshots</name>
<url>http://repo.esm.myCompany.corp/repo/esm-snapshot</url>
<snapshots>
<checksumPolicy>fail</checksumPolicy>
<enabled>true</enabled>
<updatePolicy>always</updatePolicy>
</snapshots>
<releases>
<enabled>false</enabled>
</releases>
</repository>
<repository>
<id>myCompany-main-release</id>
<name>Factory Repository</name>
<releases>
<enabled>true</enabled>
<checksumPolicy>fail</checksumPolicy>
</releases>
<snapshots>
<enabled>false</enabled>
</snapshots>
<url>http://repo.release.myCompany.corp/main/repo</url>
</repository>
</repositories>
<pluginRepositories>
<pluginRepository>
<id>esm-release</id>
<name>ESM Release Repository</name>
<releases>
<enabled>true</enabled>
<checksumPolicy>fail</checksumPolicy>
</releases>
<snapshots>
<enabled>false</enabled>
</snapshots>
<url>http://repo.esm.myCompany.corp/repo/esm</url>
</pluginRepository>
<pluginRepository>
<id>myCompany-internal-release</id>
<name>Factory Internal Repository</name>
<releases>
<enabled>true</enabled>
<checksumPolicy>fail</checksumPolicy>
</releases>
<snapshots>
<enabled>false</enabled>
</snapshots>
<url>http://repo.release.myCompany.corp/internal/repo</url>
</pluginRepository>
</pluginRepositories>
<build>
<plugins>
<!-- Step 1: download Schema Files. -->
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-dependency-plugin</artifactId>
<version>2.1</version>
<executions>
<execution>
<phase>initialize</phase>
<goals>
<goal>copy</goal>
</goals>
<configuration>
<artifactItems>
<!-- Gather Schema Files. -->
<artifactItem>
<groupId>com.myCompany.management</groupId>
<artifactId>management-oracle</artifactId>
<version>${project.version}</version>
<type>schema</type>
<outputDirectory>${project.build.directory}</outputDirectory>
<overWrite>true</overWrite>
</artifactItem>
</artifactItems>
<stripVersion>true</stripVersion>
</configuration>
</execution>
</executions>
</plugin>
<!-- Step2: Convert into a Self Extracting Exe File -->
<plugin>
<groupId>com.myCompany.build</groupId>
<artifactId>batch-plugin</artifactId>
<version>1.1.2</version>
<executions>
<execution>
<phase>package</phase>
<goals>
<goal>executebatch</goal>
</goals>
<configuration>
<batchfilename>BuildLINUX64.bat</batchfilename>
</configuration>
</execution>
</executions>
</plugin>
<!-- Step 4: Upload the newely build zip file out to our repository. -->
<plugin>
<groupId>org.codehaus.mojo</groupId>
<artifactId>build-helper-maven-plugin</artifactId>
<version>1.0</version>
<executions>
<execution>
<id>attach headers</id>
<phase>install</phase>
<goals>
<goal>attach-artifact</goal>
</goals>
<configuration>
<artifacts>
<artifact>
<file>${project.build.directory}\XYZ_ABC_SM.exe</file>
<type>exe</type>
</artifact>
</artifacts>
</configuration>
</execution>
</executions>
</plugin>
</plugins>
</build>
Maven uploads it to the local repository only when phase is in package mode
but when I change it to install it does not get upload. Shouldn't that be the opposite?
I am using mvn install to run maven.