How to calculate popularity based on some known factors - algorithm

I've got a list of movies for each of which the following factors are known:
Number of people that wish to watch the movie in future
Number of people that have watched the movie
Number of people that have enjoyed the movie
Number of people that watched and disliked the movie
Number of comments on the movie
Number of page hits (directly or from search engines) for the movie page
So based on the above factors, I am looking for a way to calculate popularity for each of the movies. Is there any known formula or algorithm to calculate the popularity value in such case? Preferred algorithms are those which provide a more efficient way to update the previously calculated popularity value for each item.

There are basically infinite ways to do what you are after, depending on how important each factor is.
First, you will need to normalize the data. One way to do it is assume each feature is distributed normally, and find the standard deviation and mean of each feature. (your features are number of people watched the movie, number of people enjoyed the movie,...).
Once you have the sd (standard deviation) and mu (mean), you can easily transform the features for each movie to the standard form using norm = (value-mu)/sd.
The estimator for the mean (mu) is the simple average: sum(x_i) / n
The estimator for the standard deviation (sd) is sd = sqrt(Sum((x_i - mu)^2) / (n-1))
Once you have normalized your data, you can simply define the rating as a weighted sum, where each feature will get a boost according to how significant it is:
a1 * #watched + a2 * #liked + ....
If you don't know what the weight is, but willing to manually give grade to a set of movies, you might use supervised learning to find (a1,a2,...,an) for you using linear regression.

There is no correct answer, but I think we should try to model it as close to reality as possible.
Let's consider the following:
P1=Proportion of people who watched and enjoyed it
P2=Proportion of people who disliked the movie
P3=Proportion of people who watched and would like to see again
P4=People who will watch it later but haven't seen it yet
The number of comments simply can't tell how good a movie is, though it can tell how popular it is.Sure.You could leverage the amount of positive and negative comments if its possible to segregate so(possibly by up-votes and down-votes), or you could just use the number of comments as such(C).
Number of page hits should usually give a good indication of the popularity of the movie, so we should give it a good weight in our algorithm.Moreover we should give recent page hits more weight than say page hits of over a year ago.So try and keep the count of page hits in the last three days(N3), in the last week(N7), in the last month(N30) and in the last year(N365), and everything else(Nrest).
You come up with an algorithm using the factors I mentioned.
[Try to use weighted average and variations of Horner's rule for quick updates.Good Luck.]

Related

How to create a rating based off social scores

I have a thousand recipes each having a tweet and facebook like counts. What i want to do is to create an overall rating out of 100 based off these two scores (and perhaps other social network counts too).
Assuming both facebook and twitter are equally weighted, how can i go about this.
one way to do this for any given network would be somethign like this
this_recipes_facebook_count / max_facebook_count_in_db * 100.0
and average it with the twitter result.
However what happens if there is a recipe with a freakish high score? It unfairly punishes other recipes with lower yet still relatively high scores.
I feel i need to take standard deviation into acccount, perhaps some dampening function...but its been 14 years since i took stats in highschool.
Can anyone help? Id prefer simple over complex as it is only recipe ratings after all.
Instead of linearly increasing the popularity count you might do something like this: (1-p^x)
Where p is a pre-selected value (say 0.99) and x is the number of mentions.
Initially increase in mentions is going to speed up the score a lot. But after sometime the effect becomes smaller and smaller.

Rating Algorithm

I'm trying to develop a rating system for an application I'm working on. Basically app allows you to rate an object from 1 to 5(represented by stars). But I of course know that keeping a rating count and adding the rating the number itself is not feasible.
So the first thing that came up in my mind was dividing the received rating by the total ratings given. Like if the object has received the rating 2 from a user and if the number of times that object has been rated is 100 maybe adding the 2/100. However I believe this method is not good enough since 1)A naive approach 2) In order for me to get the number of times that object has been rated I have to do a look up on db which might end up having time complexity O(n)
So I was wondering what alternative and possibly better ways to approach this problem?
You can keep in DB 2 additional values - number of times it was rated and total sum of all ratings. This way to update object's rating you need only to:
Add new rating to total sum.
Divide total sum by total times it was rated.
There are many approaches to this but before that check
If all feedback givers treated at equal or some have more weight than others (like panel review, etc)
If the objective is to provide only an average or any score band or such. Consider scenario like this website - showing total reputation score
And yes - if average is to be omputed, you need to have total and count of feedback and then have to compute it - that's plain maths. But if you need any other method, be prepared for more compute cycles. balance between database hits and compute cycle but that's next stage of design. First get your requirement and approach to solution in place.
I think you should keep separate counters for 1 stars, 2 stars, ... to calcuate the rating, you'd have to compute rating = (1*numOneStars+2*numTwoStars+3*numThreeStars+4*numFourStars+5*numFiveStars)/numOneStars+numTwoStars+numThreeStars+numFourStars+numFiveStars)
This way you can, like amazon also show how many ppl voted 1 stars and how many voted 5 stars...
Have you considered a vote up/down mechanism over numbers of stars? It doesn't directly solve your problem but it's worth noting that other sites such as YouTube, Facebook, StackOverflow etc all use +/- voting as it is often much more effective than star based ratings.

Algorithm to Rate Objects with Numerous Comparisons

Lets say I have a list of 500 objects. I need to rate each one out of 10.
At random I select two and present them to a friend. I then ask the friend which they prefer. I then use this comparison (ie OBJECT1 is better than OBJECT2) to alter the two objects' rating out of ten.
I then repeat this random selection and comparison thousands of times with a group of friends until I have a list of 500 objects with a reliable rating out of ten.
I need to figure out an algorithm which takes the two objects current ratings, and alters them depending on which is thought to be better...
Each object's rating could be (number of victories)/(number of contests entered) * 10. So the rating of the winner goes up a bit and the rating of the loser goes down a bit, according to how many contests they've previously entered.
For something more complicated and less sensitive to the luck of the draw with smaller numbers of trials, I'd suggest http://en.wikipedia.org/wiki/Elo_rating_system, but it's not out of 10. You could rescale everyone's scores so that the top score becomes 10, but then a match could affect everyone's rating, not just the rating of the two involved.
It all sort of depends what "reliable" means. Different friends' judgements will not be consistent with respect to each other, and possibly not even consistent over time for the same person, so there's no "real" sorted order for you to sanity-check the rankings against.
On a more abstruse point, Arrow's Impossibility Theorem states some nice properties that you'd like to have in a system that takes individual preferences and combines them to form an aggregated group preference. It then proceeds to prove that they're mutually inconsistent - you can't have them all. Any intuitive idea of a "good" overall rating runs a real risk of being unachievable.

Algorithm to determine most popular article last week, month and year?

I'm working on a project where I need to sort a list of user-submitted articles by their popularity (last week, last month and last year).
I've been mulling on this for a while, but I'm not a great statitician so I figured I could maybe get some input here.
Here are the variables available:
Time [date] the article was originally published
Time [date] the article was recommended by editors (if it has been)
Amount of votes the article has received from users (total, in the last week, in the last month, in the last year)
Number of times the article has been viewed (total, in the last week, in the last month, in the last year)
Number of times the article has been downloaded by users (total, in the last week, in the last month, in the last year)
Comments on the article (total, in the last week, in the last month, in the last year)
Number of times a user has saved the article to their reading-list (Total, in the last week, in the last month, in the last year)
Number of times the article has been featured on a kind of "best we've got to offer" (editorial) list (Total, in the last week, in the last month, in the last year)
Time [date] the article was dubbed 'article of the week' (if it has been)
Right now I'm doing some weighting on each variable, and dividing by the times it has been read. That's pretty much all I could come up with after reading up on Weighted Means. My biggest problem is that there are some user-articles that are always on the top of the popular-list. Probably because the author is "cheating".
I'm thinking of emphasizing the importance of the article being relatively new, but I don't want to "punish" articles that are genuinely popular just because they're a bit old.
Anyone with a more statistically adept mind than mine willing to help me out?
Thanks!
I think the weighted means approach is a good one. But I think there are two things you need to work out.
How to weigh the criteria.
How to prevent "gaming" of the system
How to weigh the criteria
This question falls under the domain of Multi-Criteria Decision Analysis. Your approach is the Weighted Sum Model. In any computational decision making process, ranking the criteria is often the most difficult part of the process. I suggest you take the route of pairwise comparisons: how important do you think each criterion is compared to the others? Build yourself a table like this:
c1 c2 c3 ...
c1 1 4 2
c2 1/4 1 1/2
c3 1/2 2 1
...
This shows that C1 is 4 times as important as C2 which is half as important as C3. Use a finite pool of weightings, say 1.0 since that's easy. Distributing it over the criteria we have 4 * C1 + 2 * C3 + C2 = 1 or roughly C1 = 4/7, C3 = 2/7, C2 = 1/7. Where discrepencies arise (for instance if you think C1 = 2*C2 = 3*C3, but C3 = 2*C2), that's a good error indication: it means that you're inconsistent with your relative rankings so go back and reexamine them. I forget the name of this procedure, comments would be helpful here. This is all well documented.
Now, this all probably seems a bit arbitrary to you at this point. They're for the most part numbers you pulled out of your own head. So I'd suggest taking a sample of maybe 30 articles and ranking them in the way "your gut" says they should be ordered (often you're more intuitive than you can express in numbers). Finagle the numbers until they produce something close to that ordering.
Preventing gaming
This is the second important aspect. No matter what system you use, if you can't prevent "cheating" it will ultimately fail. You need to be able to limit voting (should an IP be able to recommend a story twice?). You need to be able to prevent spam comments. The more important the criterion, the more you need to prevent it from being gamed.
You can use outlier theory for detecting anomalies. A very naive way of looking for outliers is using the mahalanobis distance. This is a measure that takes into account the spread of your data, and calculates the relative distance from the center. It can be interpreted as how many standard deviations the article is from the center. This will however include also genuinely very popular articles, but it gives you a first indication that something is odd.
A second, more general approach is building a model. You could regress the variables that can be manipulated by users against those related to editors. One would expect that users and editors would agree to some extent. If they don't, then it's again an indication something is odd.
In both cases, you'll need to define some treshold and try to find some weighting based on that. A possible approach is to use the square rooted mahalanobis distance as an inverse weight. If you're far away from the center, your score will be pulled down. Same can be done using the residuals from the model. Here you could even take the sign into account. If the editor score is lower than what would be expected based on the user score, the residual will be negative. if the editor score is higher than what would be expected based on the user score, the residual is positive and it's very unlikely that the article is gamed. This allows you to define some rules to reweigh the given scores.
An example in R:
Code :
#Test data frame generated at random
test <- data.frame(
quoted = rpois(100,12),
seen = rbinom(100,60,0.3),
download = rbinom(100,30,0.3)
)
#Create some link between user-vars and editorial
test <- within(test,{
editorial = round((quoted+seen+download)/10+rpois(100,1))
})
#add two test cases
test[101,]<-c(20,18,13,0) #bad article, hyped by few spammers
test[102,]<-c(20,18,13,8) # genuinely good article
# mahalanobis distances
mah <- mahalanobis(test,colMeans(test),cov(test))
# simple linear modelling
mod <- lm(editorial~quoted*seen*download,data=test)
# the plots
op <- par(mfrow=c(1,2))
hist(mah,breaks=20,col="grey",main="Mahalanobis distance")
points(mah[101],0,col="red",pch=19)
points(mah[102],0,,col="darkgreen",pch=19)
legend("topright",legend=c("high rated by editors","gamed"),
pch=19,col=c("darkgreen","red"))
hist(resid(mod),breaks=20,col="grey",main="Residuals model",xlim=c(-6,4))
points(resid(mod)[101],0,col="red",pch=19)
points(resid(mod)[102],0,,col="darkgreen",pch=19)
par(op)
There are any number of ways to do this, and what works for you will depend on your actual dataset and what outcomes you desire for specific articles. As a rough reworking though, I would suggest moving the times it has been read to the weighted numbers and dividing by age of the article, since the older an article is, the more likely it is to have higher numbers in each category.
For example
// x[i] = any given variable above
// w[i] = weighting for that variable
// age = days since published OR
// days since editor recommendation OR
// average of both OR
// ...
score = (x[1]w[1] + ... + x[n]w[n])/age
Your problem of wanting to promote new articles more but not wanting to punish genuinely popular old articles requires consideration of how you can tell whether or not an article is genuinely popular. Then just use the "genuine-ness" algorithm to weight the votes or views rather than a static weighting. You can also change any of the other weightings to be functions rather than constants, and then have non-linear weightings for any variables you wish.
// Fw = some non-linear function
// (possibly multi-variable) that calculates
// a sub-score for the given variable(s)
score = (Fw1(x[1]) + ... + FwN(x[n]))/FwAge(age)

Understanding algorithms for measuring trends

What's the rationale behind the formula used in the hive_trend_mapper.py program of this Hadoop tutorial on calculating Wikipedia trends?
There are actually two components: a monthly trend and a daily trend. I'm going to focus on the daily trend, but similar questions apply to the monthly one.
In the daily trend, pageviews is an array of number of page views per day for this topic, one element per day, and total_pageviews is the sum of this array:
# pageviews for most recent day
y2 = pageviews[-1]
# pageviews for previous day
y1 = pageviews[-2]
# Simple baseline trend algorithm
slope = y2 - y1
trend = slope * log(1.0 +int(total_pageviews))
error = 1.0/sqrt(int(total_pageviews))
return trend, error
I know what it's doing superficially: it just looks at the change over the past day (slope), and scales this up to the log of 1+total_pageviews (log(1)==0, so this scaling factor is non-negative). It can be seen as treating the month's total pageviews as a weight, but tempered as it grows - this way, the total pageviews stop making a difference for things that are "popular enough," but at the same time big changes on insignificant don't get weighed as much.
But why do this? Why do we want to discount things that were initially unpopular? Shouldn't big deltas matter more for items that have a low constant popularity, and less for items that are already popular (for which the big deltas might fall well within a fraction of a standard deviation)? As a strawman, why not simply take y2-y1 and be done with it?
And what would the error be useful for? The tutorial doesn't really use it meaningfully again. Then again, it doesn't tell us how trend is used either - this is what's plotted in the end product, correct?
Where can I read up for a (preferably introductory) background on the theory here? Is there a name for this madness? Is this a textbook formula somewhere?
Thanks in advance for any answers (or discussion!).
As the in-line comment goes, this is a simple "baseline trend algorithm",
which basically means before you compare the trends of two different pages, you have to establish
a baseline. In many cases, the mean value is used, it's straightforward if you
plot the pageviews against the time axis. This method is widely used in monitoring
water quality, air pollutants, etc. to detect any significant changes w.r.t the baseline.
In OP's case, the slope of pageviews is weighted by the log of totalpageviews.
This sorta uses the totalpageviews as a baseline correction for the slope. As Simon put it, this puts a balance
between two pages with very different totalpageviews.
For exmaple, A has a slope 500 over 1000,000 total pageviews, B is 1000 over 1,000.
A log basically means 1000,000 is ONLY twice more important than 1,000 (rather than 1000 times).
If you only consider the slope, A is less popular than B.
But with a weight, now the measure of popularity of A is the same as B. I think it is quite intuitive:
though A's pageviews is only 500 pageviews, but that's because it's saturating, you still gotta give it enough credit.
As for the error, I believe it comes from the (relative) standard error, which has a factor 1/sqrt(n), where
n is the number of data points. In the code, the error is equal to (1/sqrt(n))*(1/sqrt(mean)).
It roughly translates into : the more data points, the more accurate the trend. I don't see
it is an exact math formula, just a brute trend analysis algorithm, anyway the relative
value is more important in this context.
In summary, I believe it's just an empirical formula. More advanced topics can be found in some biostatistics textbooks (very similar to monitoring the breakout of a flu or the like.)
The code implements statistics (in this case the "baseline trend"), you should educate yourself on that and everything becomes clearer. Wikibooks has a good instroduction.
The algorithm takes into account that new pages are by definition more unpopular than existing ones (because - for example - they are linked from relatively few other places) and suggests that those new pages will grow in popularity over time.
error is the error margin the system expects for its prognoses. The higher error is, the more unlikely the trend will continue as expected.
The reason for moderating the measure by the volume of clicks is not to penalise popular pages but to make sure that you can compare large and small changes with a single measure. If you just use y2 - y1 you will only ever see the click changes on large volume pages. What this is trying to express is "significant" change. 1000 clicks change if you attract 100 clicks is really significant. 1000 click change if you attract 100,000 is less so. What this formula is trying to do is make both of these visible.
Try it out at a few different scales in Excel, you'll get a good view of how it operates.
Hope that helps.
another way to look at it is this:
suppose your page and my page are made at same day, and ur page gets total views about ten million, and mine about 1 million till some point. then suppose the slope at some point is a million for me, and 0.5 million for you. if u just use slope, then i win, but ur page already had more views per day at that point, urs were having 5 million, and mine 1 million, so that a million on mine still makes it 2 million, and urs is 5.5 million for that day. so may be this scaling concept is to try to adjust the results to show that ur page is also good as a trend setter, and its slope is less but it already was more popular, but the scaling is only a log factor, so doesnt seem too problematic to me.

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