Offer (with priceSpecification) nested within Product throws Warning - microdata

Nesting an Offer that has a priceSpecification inside a Product throws up an Incomplete microdata warning in Google Rich Snippets testing tool.
This
<div itemscope itemtype="http://schema.org/Product">
<h1 itemprop="name">1984 Vintage Selection Cabernet Sauvignon</h1>
<p itemprop="description">Cabernet Sauvignon.</p>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<p itemprop="priceSpecification" itemscope itemtype="http://schema.org/priceSpecification">Prices start at
<meta itemprop="priceCurrency" content="GBP" />£<span itemprop="price">0.71</span> (per bottle)</p>
<meta itemprop="validThrough" content="2013-09-01" />
</div>
</div>
throws the following warning in google rich snippets testing tool:
Warning: Incomplete microdata with schema.org.
If I move Offer outside Product:
<div itemscope itemtype="http://schema.org/Product">
<h1 itemprop="name">1984 Vintage Selection Cabernet Sauvignon</h1>
<p itemprop="description">Cabernet Sauvignon.</p>
</div>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<p itemprop="priceSpecification" itemscope itemtype="http://schema.org/priceSpecification">Prices start at
<meta itemprop="priceCurrency" content="GBP" />£<span itemprop="price">0.71</span> (per bottle)</p>
<meta itemprop="validThrough" content="2013-09-01" />
</div>
then the warning is no longer thrown up, but this doesn't appear to make sense, as the Offer is not linked to the Product it's applicable to.
All the examples at schema.org nest Offer within Product, however, none of them use priceSpecification. I could only find one blog post where Offer is not nested within Product: http://seolobster.de/richsnippets-schema-org-products-update. This does not fill me with confidence to use in a live environment.
Which is correct? Especially if you throw in more than one Offer?

I have the same problem and I just figured it out though painstaking trial-and-error: The problem is that, even though price is part of the priceSpecification schema, it still needs to be defined outside the priceSpecification metatag in the regular offer, too!
I needed priceSpecification because we show prices including and excluding VAT, and now I have no frickin' idea on how to implement this! If I HAVE to define the price in offer, how do I tell it it's with or without VAT? valueAddedTaxIncluded is not part of the offer schema! An empty div just including valueAddedTaxIncluded=true? Okay, so how do I implement the other price without the VAT then? That would define the price twice in the offer, and that's not possible!
Also, why is schema.org and getschema.org so damn effing useless when it comes to samplecode and how to properly implement any given schema? If you want people to adopt some fancy new technology - TELL THEM HOW TO DO IT!!

Based on your example I don't think you need to use a separate priceSpecification property. Instead you can directly add the price and priceCurrency property to the Offer like the example below.
<div itemscope itemtype="http://schema.org/Product">
<h1 itemprop="name">1984 Vintage Selection Cabernet Sauvignon</h1>
<p itemprop="description">Cabernet Sauvignon.</p>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
Prices start at <meta itemprop="priceCurrency" content="GBP" />£
<span itemprop="price">0.71</span> (per bottle)
</div>
</div>

As stated before, the offer also needs the price-tag. One solution that the tag-tester allows is adding the data as a meta-tag like this:
<meta itemprop="price" content="79" />
I'm not sure if google will parse and show this however.

Related

Location-based price in Schema.org

My client is a retail store with an online boutique on Magento. I'm implementing Schema.org in Microdata.
The problem comes from the fact that his prices are different depending on the closest city from the user. What "offer" elements do I use in order to set things straight with machines?
My fear is that Google could show the wrong price in the SERP. I don't want to deceive users!
A single Product can have multiple Offer items (via the offers property), exactly for such a purpose.
In the Offer item, you use properties that describe in which situation (for whom, when, etc.) the offer is valid. For location-based offers, the eligibleRegion property can be used:
[…] the geo-political region(s) for which the offer […] is valid.
(With the ineligibleRegion property you can list for which location the offer is not valid.)
So in Microdata it could look like this:
<article itemscope itemtype="http://schema.org/Product">
<h1 itemprop="name">Product 1</h1>
<section itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<h2>Offer 1</h2>
<div itemprop="eligibleRegion" itemscope itemtype="http://schema.org/City">…</div>
</section>
<section itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<h2>Offer 2</h2>
<div itemprop="eligibleRegion" itemscope itemtype="http://schema.org/City">…</div>
</section>
</article>
The documentation for Google’s Product Rich Snippet doesn’t mention a case where a Product has multiple Offer items (except for the different case of AggregateOffer), so it’s unclear if a Rich Snippet can be displayed in such a case.

How schema markup can be helpful for mobile app website?

I want to implement schema markup for a mobile app website. I read schema.org/MobileApplication, but there are lot of properties. I am not getting which property are useful to give more effective output for local search?
The schema is important to every website page. Do not confuse, use a required property to your mobile application website.
Schema markup allows search engine to analyze vast information in shortcut method. For Mobile app website you would like to use properties like- downloadUrl, countriesSupported, fileSize, about, author, description and image.
data-structures schema google-local-search
<div itemscope itemtype="http://schema.org/SoftwareApplication">
<span itemprop="name">Angry Birds</span> -
REQUIRES <span itemprop="operatingSystem">ANDROID</span>
<link itemprop="applicationCategory" href="http://schema.org/GameApplication"/>
RATING:
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">4.6</span> (
<span itemprop="ratingCount">8864</span> ratings )
</div>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
Price: $<span itemprop="price">1.00</span>
<meta itemprop="priceCurrency" content="USD" />
</div>
</div>

Marking up a bottle of wine with Schema.org and Good Relations Product

I have tried to mark up the kind of information you'd offer when you're selling a premium wine, here's what it looks like: http://www.google.com/webmasters/tools/richsnippets?url=dekoninck.co.uk%2Fwine.html.
The Rich Snippets Tools is showing "Warning: Incomplete microdata with schema.org., and I can't work out what's missing.
Also, I'd love recommendations on
the best way to mark up grape variety; currently done via additionalType
the best way to mark up region; currently done via additionalType
the best way to mark up producer; currently done via manufacturer which feels clunky
the best way to specify vintage; currently done via releaseDate which feels clunky
the best way to specify offering storage for wine; currently done via businessFunction http://purl.org/goodrelations/v1#Maintain
how I can specify VAT/tax in pricing, for storage, wine price and delivery price.
I've worked out what the warning means. It appears that the rich snippets testing tool no longer accepts Offer to be nested within Product.
Before I had
<div itemscope itemtype="http://schema.org/Product">
... details
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
... details
</div>
</div>
The fix (at least to make the warning disappear) is to move Product outside of Product:
<div itemscope itemtype="http://schema.org/Product">
... details
</div>
<div itemscope itemtype="http://schema.org/Offer">
... details
</div>
Does this look right?

microdata not displaying in google search results

I have a "Review-aggregate" microdata snippet in my site, and google has cached it, but it is not appearing in the google search results with the rating stars.
The URL that has the microdata in is:
http://www.rnsalert.com/
And here is the snippet:
<div class="ui-corner-bottom" id="micro-data-reviews" itemscope="" itemtype="http://data-vocabulary.org/Review-aggregate">
<span itemprop="itemreviewed">RNSalert</span> is rated
<span itemprop="rating" itemscope="" itemtype="http://data-vocabulary.org/Rating">
<span itemprop="average">9.0</span>
out of <span itemprop="best">10</span>
</span>
based on <span itemprop="votes">16</span> independent ratings.
</div>
Using Google's structured data test tool, it shows that the microdata is being parsed correctly...
http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.rnsalert.com%2F&html=
Yet the google search results aren't showing it. The page has been cached.
Search google for "RNS alert" and you will get the page listed as the first organic result.
Any thoughts?
Many thanks,
Dan
Google should recognise all types defined in schema.org, but it supports rich snippets in the search results for these content types only:
Reviews
People
Products
Businesses and organizations
Recipes
Events
Music
Source:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&topic=1088472&ctx=topic
Also, it may take a while before you're able to see them in the search results - maybe even days.
I'm 95% sure that for your rating/review stars to appear in Google's web results you must also setup Google authorship with the site/page.
6+ months ago this step wasn't required.
Your page contains microdata for a review aggregate, but it is not related to a product or item.
Check the examples here https://schema.org/AggregateRating
The aggregate needs to be within the scope of another item:
<div itemscope itemtype="http://schema.org/Restaurant">
<span itemprop="name">GreatFood</span>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">4</span> stars -
based on <span itemprop="reviewCount">250</span> reviews
</div>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">1901 Lemur Ave</span>
<span itemprop="addressLocality">Sunnyvale</span>,
<span itemprop="addressRegion">CA</span> <span itemprop="postalCode">94086</span>
</div>
<span itemprop="telephone">(408) 714-1489</span>
<a itemprop="url" href="http://www.dishdash.com">www.greatfood.com</a>
Hours:
<meta itemprop="openingHours" content="Mo-Sa 11:00-14:30">Mon-Sat 11am - 2:30pm
<meta itemprop="openingHours" content="Mo-Th 17:00-21:30">Mon-Thu 5pm - 9:30pm
<meta itemprop="openingHours" content="Fr-Sa 17:00-22:00">Fri-Sat 5pm - 10:00pm
Categories:
<span itemprop="servesCuisine">
Middle Eastern
</span>,
<span itemprop="servesCuisine">
Mediterranean
</span>
Price Range: <span itemprop="priceRange">$$</span>
Takes Reservations: Yes
</div>
Unfortunately, just because you put something on your site doesn't mean that Google has to show it in their search results.
I would assume that they need to have a certain amount of trust in your site before anything will show. If not then everyone would just mark their own products/posts with 5 stars so it looks good in a search listing page.
In my experience, it is a lot easier to get rating stars in listings when your site contains votes for other people's products rater than your own.
Google help:
The search preview is approximate.
Real Google Search results for your data might look different.
The search preview is illustrative.
We do not guarantee that the content you preview will be displayed in Search results. Your content will likely appear in Search results for relevant queries, but that content must first pass through our systems to be appropriately indexed and ranked before it appears in actual Search results. We reserve the right to filter out any results at our discretion if it violates our quality guidelines. Finally, any preview tool URL for your content is only valid for a limited duration (e.g. weeks).

How can I add structured data to one page containing event and reviews of event?

I have a HTML page that displays an event. Together with the event there are reviews and an aggregated rating.
Now I want to add structured data with schema.org to be extracted by search engines.
The item type http://schema.org/Event does not support the properties "aggregateRating" or "review".
I tried to put different item scopes next to each other. I have linked them by using the "itemReviewed" property as a link to an "itemid":
<div itemid="#myevent" itemtype="http://schema.org/Event" itemscope>
....
<dl itemtype="http://schema.org/AggregateRating" itemscope>
<link href="#myevent" itemprop="itemReviewed">
<meta content="4.5" itemprop="ratingValue">
<meta content="6" itemprop="reviewCount">
...
</dl>
<dl itemtype="http://schema.org/Review" itemscope>
<link href="#myevent" itemprop="itemReviewed">
<p itemtype="http://schema.org/Rating" itemscope
itemprop="reviewRating">Rating: <img src="...">
<meta content="4" itemprop="ratingValue">
</p>
...
</dl>
</div>
Google Rich Snippet Tool does not complain. But in the preview it only displays one of the review items. No display of event date or location. No display of aggregate review.
I don't know if this is just a problem of Snippet Tool or if real Google Search extracts the same.
Could you please tell me how I could improve my markup?
Is the usage of itemid / link correct?
Is there any schema that has startdate, enddate and aggregateRating and reviews?
I'm dealing with the same problem. The best solution I found was to use Microformats.
So you calculate the average rating for the event (rating you want to show on Google's rich snippet) and do this:
<div itemid="#myevent" itemtype="http://schema.org/Event" itemscope class="hreview-aggregate">
<h1 class="fn" itemprop="name">Event</h1>
<div>
Rated <span class="rating">3.5</span>/5 based on <span class="count">11</span> reviews
</div>
<dl itemtype="http://schema.org/AggregateRating" itemscope>
<link href="#myevent" itemprop="itemReviewed">
...
</div>
That should do the trick. The only problem is that then you get Warning
Warning: If count is specified in review aggregate, page should contain reviews. Otherwise you may want to use votes. More information about aggregate reviews.

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