Google Analytics event works in Developer Console but not in page - events

Question

I have this code in my product page after an item has been added to cart:
<script type="text/javascript>
//<![CDATA[
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
(document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(ga);
})();
var _gaq = _gaq || [];
_gaq.push(['_setCustomVar', 1, 'Page Type', 'Product', 3])
_gaq.push(['_setCustomVar', 2, 'Product Name', 'Gold Bracelet', 3]);
_gaq.push(['_trackEvent', 'Product Page', 'Added To Basket', 'Gold Bracelet', , 0]); // this is the line that isn't working.
_gaq.push(['_setAccount', 'UA-XXXXXXX-1']);
_gaq.push(['_trackPageview']);
//]]>
</script>
It seems the pageview is tracked, the two custom variables, but not the _trackEvent. Like I said in the title, if I copy and paste this code into Chrome Dev Console, the events show up just fine. I added an alert() to the code that returns the _trackPageview and it worked, so the JS is definitely getting parsed.
Any idea what i'm doing wrong?
Thank you

Answer 1

If the opt_value parameter isn't an integer (or undefined), the event won't be recorded.
Do you want this event to affect bounce rate calculations? If so, the opt_noninteraction can be left off since the default value is false:
_gaq.push(['_trackEvent', 'Product Page', 'Added To Basket', 'Bodysuit...']);
If you don't want the event to affect the bounce rate, use:
_gaq.push(['_trackEvent', 'Product Page', 'Added To Basket', 'Bodysuit...', undefined, true]);
I missed this in my first look at your code -- since _trackEvent is before _setAccount, the data it sends get's recorded to a default account (something like 'UA-XXXXX-X').
Move the _trackEvent call anywhere after _setAccount.
Also, since you've got both _trackEvent and _trackPageview in the same block of code, you'll want to be sure that the opt_noninteraction parameter is true.