RabbitMQ not working on OS X Mountain Lion - macos

Question

I can't seem to make RabbitMQ work on a fresh OS X Mountain Lion.
It simply fails to start.
System config below:
OS X 10.8.4
Xcode 4.6.3
Brew 0.9.4
I've upgraded brew and updated all packages:
brew upgrade
brew update
Installed RabbitMQ using the following command (I've also tried reinstalling it a couple of times without any luck):
brew install rabbitmq
Install output below:
server1:~ server1$ brew install rabbitmq
==> Downloading http://www.rabbitmq.com/releases/rabbitmq-server/v3.1.3/rabbitmq
Already downloaded: /Library/Caches/Homebrew/rabbitmq-3.1.3.tar.gz
==> /usr/bin/unzip -qq -j /usr/local/Cellar/rabbitmq/3.1.3/plugins/rabbitmq_mana
==> Caveats
Management Plugin enabled by default at http://localhost:15672
Bash completion has been installed to:
/usr/local/etc/bash_completion.d
To have launchd start rabbitmq at login:
ln -sfv /usr/local/opt/rabbitmq/*.plist ~/Library/LaunchAgents
Then to load rabbitmq now:
launchctl load ~/Library/LaunchAgents/homebrew.mxcl.rabbitmq.plist
Or, if you don't want/need launchctl, you can just run:
rabbitmq-server
==> Summary
🍺 /usr/local/Cellar/rabbitmq/3.1.3: 964 files, 23M, built in 2 seconds
Tried to start the server using the following command:
sudo rabbitmq-server start
Which gives me the following output:
Password:
RabbitMQ 3.1.3. Copyright (C) 2007-2013 VMware, Inc.
## ## Licensed under the MPL. See http://www.rabbitmq.com/
## ##
########## Logs: /usr/local/var/log/rabbitmq/rabbit#localhost.log
###### ## /usr/local/var/log/rabbitmq/rabbit#localhost-sasl.log
##########
Starting broker...
BOOT FAILED
===========
Error description:
{badmatch,{error,{no_such_vhost,<<"/">>}}}
Log files (may contain more information):
/usr/local/var/log/rabbitmq/rabbit#localhost.log
/usr/local/var/log/rabbitmq/rabbit#localhost-sasl.log
Stack trace:
[{rabbit_error_logger,boot,0,
[{file,"src/rabbit_error_logger.erl"},{line,42}]},
{rabbit,'-run_boot_step/1-lc$^1/1-1-',1,
[{file,"src/rabbit.erl"},{line,488}]},
{rabbit,run_boot_step,1,[{file,"src/rabbit.erl"},{line,487}]},
{rabbit,'-start/2-lc$^0/1-0-',1,[{file,"src/rabbit.erl"},{line,453}]},
{rabbit,start,2,[{file,"src/rabbit.erl"},{line,453}]},
{application_master,start_it_old,4,
[{file,"application_master.erl"},{line,274}]}]
BOOT FAILED
===========
Error description:
{could_not_start,rabbit,
{bad_return,
{{rabbit,start,[normal,[]]},
{'EXIT',
{rabbit,failure_during_boot,
{badmatch,{error,{no_such_vhost,<<"/">>}}}}}}}}
Log files (may contain more information):
/usr/local/var/log/rabbitmq/rabbit#localhost.log
/usr/local/var/log/rabbitmq/rabbit#localhost-sasl.log
{"init terminating in do_boot",{rabbit,failure_during_boot,{could_not_start,rabbit,{bad_return,{{rabbit,start,[normal,[]]},{'EXIT',{rabbit,failure_during_boot,{badmatch,{error,{no_such_vhost,<<1 byte>>}}}}}}}}}}
Crash dump was written to: erl_crash.dump
init terminating in do_boot ()
server1:~ server1$
server1:~ server1$ sudo rabbitmq-server start
RabbitMQ 3.1.3. Copyright (C) 2007-2013 VMware, Inc.
## ## Licensed under the MPL. See http://www.rabbitmq.com/
## ##
########## Logs: /usr/local/var/log/rabbitmq/rabbit#localhost.log
###### ## /usr/local/var/log/rabbitmq/rabbit#localhost-sasl.log
##########
Starting broker...
BOOT FAILED
===========
Error description:
{badmatch,{error,{no_such_vhost,<<"/">>}}}
Log files (may contain more information):
/usr/local/var/log/rabbitmq/rabbit#localhost.log
/usr/local/var/log/rabbitmq/rabbit#localhost-sasl.log
Stack trace:
[{rabbit_error_logger,boot,0,
[{file,"src/rabbit_error_logger.erl"},{line,42}]},
{rabbit,'-run_boot_step/1-lc$^1/1-1-',1,
[{file,"src/rabbit.erl"},{line,488}]},
{rabbit,run_boot_step,1,[{file,"src/rabbit.erl"},{line,487}]},
{rabbit,'-start/2-lc$^0/1-0-',1,[{file,"src/rabbit.erl"},{line,453}]},
{rabbit,start,2,[{file,"src/rabbit.erl"},{line,453}]},
{application_master,start_it_old,4,
[{file,"application_master.erl"},{line,274}]}]
BOOT FAILED
===========
Error description:
{could_not_start,rabbit,
{bad_return,
{{rabbit,start,[normal,[]]},
{'EXIT',
{rabbit,failure_during_boot,
{badmatch,{error,{no_such_vhost,<<"/">>}}}}}}}}
Log files (may contain more information):
/usr/local/var/log/rabbitmq/rabbit#localhost.log
/usr/local/var/log/rabbitmq/rabbit#localhost-sasl.log
{"init terminating in do_boot",{rabbit,failure_during_boot,{could_not_start,rabbit,{bad_return,{{rabbit,start,[normal,[]]},{'EXIT',{rabbit,failure_during_boot,{badmatch,{error,{no_such_vhost,<<1 byte>>}}}}}}}}}}
Crash dump was written to: erl_crash.dump
init terminating in do_boot ()
I also get the following output when running the rabbitmqctl status:
server1:~ server1$ rabbitmqctl status
Status of node rabbit#localhost ...
Error: unable to connect to node rabbit#localhost: nodedown
DIAGNOSTICS
===========
nodes in question: [rabbit#localhost]
hosts, their running nodes and ports:
- localhost: [{rabbitmqctl1391,49583}]
current node details:
- node name: rabbitmqctl1391#server1
- home dir: /Users/server1
- cookie hash: 5K+867WqzDShyhtWE7X49Q==