How to calculate difficulty metric? - algorithm

Note: I have completely changed the original question!
I do have several texts, which consists of several words. Words are categorized into difficulty categories from 1 to 6, 1 being the easiest one and 6 the hardest (or from common to least common). However, obviously not all words can be put into these categories, because they are countless words in the english language.
Each category has twice as many words as the category before.
Level: 100 words in total (100 new)
Level: 200 words in total (100 new)
Level: 400 words in total (200 new)
Level: 800 words in total (400 new)
Level: 1600 words in total (800 new)
Level: 3200 words in total (1600 new)
When I use the term level 6 below, I mean introduced in level 6. So it is part of the 1600 new words and can't be found in the 1600 words up to level 5.
How would I rate the difficulty of an individual text? Compare these texts:
An easy one
would only consist of very basic vocabulary:
I drive a car.
Let's say these are 4 level 1 words.
A medium one
This old man is cretinous.
This is a very basic sentence which only comes with one difficult word.
A hard one
would have some advanced vocabulary in there too:
I steer a gas guzzler.
So how much more difficult is the second or third of the first one? Let's compare text 1 and text 3. I and a are still level 1 words, gas might be lvl 2, steer is 4 and guzzler is not even in the list. cretinous would be level 6.
How to calculate a difficulty of these texts, now that I've classified the vocabulary?
I hope it is more clear what I want to do now.

The problem you are trying to solve is how to quantify your qualitative data.
The search term "quantifying qualitative data" may help you.
There is no general all-purpose algorithm for this. The best way to do it will depend upon what you want to use the metric for, and what your ratings of each individual task mean for the project as a whole in terms of practical impact on the factors you are interested in.
For example if the hardest tasks are typically unsolvable, then as soon as a project involves a single type 6 task, then the project may become unsolvable, and your metric would need to reflect this.
You also need to find some way to address the missing data (unrated tasks). It's likely that a single numeric metric is not going to capture all the information you want about these projects.
Once you have understood what the metric will be used for, and how the task ratings relate to each other (linear increasing difficulty vs. categorical distinctions) then there are plenty of simple metrics that may codify this analysis.
For example, you may rate projects for risk based on a combination of the number of unknown tasks and the number of tasks with difficulty above a certain threshold. Alternatively you may rate projects for duration based on a weighted sum of task difficulty, using a default or estimated difficulty for unknown tasks.

Related

How to notice unusual news activity

Suppose you were able keep track of the news mentions of different entities, like say "Steve Jobs" and "Steve Ballmer".
What are ways that could you tell whether the amount of mentions per entity per a given time period was unusual relative to their normal degree of frequency of appearance?
I imagine that for a more popular person like Steve Jobs an increase of like 50% might be unusual (an increase of 1000 to 1500), while for a relatively unknown CEO an increase of 1000% for a given day could be possible (an increase of 2 to 200). If you didn't have a way of scaling that your unusualness index could be dominated by unheard-ofs getting their 15 minutes of fame.
update: To make it clearer, it's assumed that you are already able to get a continuous news stream and identify entities in each news item and store all of this in a relational data store.
You could use a rolling average. This is how a lot of stock trackers work. By tracking the last n data points, you could see if this change was a substantial change outside of their usual variance.
You could also try some normalization -- one very simple one would be that each category has a total number of mentions (m), a percent change from the last time period (δ), and then some normalized value (z) where z = m * δ. Lets look at the table below (m0 is the previous value of m) :
Name m m0 δ z
Steve Jobs 4950 4500 .10 495
Steve Ballmer 400 300 .33 132
Larry Ellison 50 10 4.0 400
Andy Nobody 50 40 .20 10
Here, a 400% change for unknown Larry Ellison results in a z value of 400, a 10% change for the much better known Steve Jobs is 495, and my spike of 20% is still a low 10. You could tweak this algorithm depending on what you feel are good weights, or use standard deviation or the rolling average to find if this is far away from their "expected" results.
Create a database and keep a history of stories with a time stamp. You then have a history of stories over time of each category of news item you're monitoring.
Periodically calculate the number of stories per unit of time (you choose the unit).
Test if the current value is more than X standard deviations away from the historical data.
Some data will be more volatile than others so you may need to adjust X appropriately. X=1 is a reasonable starting point
Way over simplified-
store people's names and the amount of articles created in the past 24 hours with their name involved. Compare to historical data.
Real life-
If you're trying to dynamically pick out people's names, how would you go about doing that? Searching through articles how do you grab names? Once you grab a new name, do you search for all articles for him? How do you separate out Steve Jobs from Apple from Steve Jobs the new star running back that is generating a lot of articles?
If you're looking for simplicity, create a table with 50 people's names that you actually insert. Every day at midnight, have your program run a quick google query for past 24 hours and store the number of results. There are a lot of variables in this though that we're not accounting for.
The method you use is going to depend on the distribution of the counts for each person. My hunch is that they are not going to be normally distributed, which means that some of the standard approaches to longitudinal data might not be appropriate - especially for the small-fry, unknown CEOs you mention, who will have data that are very much non-continuous.
I'm really not well-versed enough in longitudinal methods to give you a solid answer here, but here's what I'd probably do if you locked me in a room to implement this right now:
Dig up a bunch of past data. Hard to say how much you'd need, but I would basically go until it gets computationally insane or the timeline gets unrealistic (not expecting Steve Jobs references from the 1930s).
In preparation for creating a simulated "probability distribution" of sorts (I'm using terms loosely here), more recent data needs to be weighted more than past data - e.g., a thousand years from now, hearing one mention of (this) Steve Jobs might be considered a noteworthy event, so you wouldn't want to be using expected counts from today (Andy's rolling mean is using this same principle). For each count (day) in your database, create a sampling probability that decays over time. Yesterday is the most relevant datum and should be sampled frequently; 30 years ago should not.
Sample out of that dataset using the weights and with replacement (i.e., same datum can be sampled more than once). How many draws you make depends on the data, how many people you're tracking, how good your hardware is, etc. More is better.
Compare your actual count of stories for the day in question to that distribution. What percent of the simulated counts lie above your real count? That's roughly (god don't let any economists look at this) the probability of your real count or a larger one happening on that day. Now you decide what's relevant - 5% is the norm, but it's an arbitrary, stupid norm. Just browse your results for awhile and see what seems relevant to you. The end.
Here's what sucks about this method: there's no trend in it. If Steve Jobs had 15,000 a week ago, 2000 three days ago, and 300 yesterday, there's a clear downward trend. But the method outlined above can only account for that by reducing the weights for the older data; it has no way to project that trend forward. It assumes that the process is basically stationary - that there's no real change going on over time, just more and less probable events from the same random process.
Anyway, if you have the patience and willpower, check into some real statistics. You could look into multilevel models (each day is a repeated measure nested within an individual), for example. Just beware of your parametric assumptions... mention counts, especially on the small end, are not going to be normal. If they fit a parametric distribution at all, it would be in the Poisson family: the Poisson itself (good luck), the overdispersed Poisson (aka negative binomial), or the zero-inflated Poisson (quite likely for your small-fry, no chance for Steve).
Awesome question, at any rate. Lend your support to the statistics StackExchange site, and once it's up you'll be able to get a much better answer than this.

Programmatically determine the relative "popularities" of a list of items (books, songs, movies, etc)

Given a list of (say) songs, what's the best way to determine their relative "popularity"?
My first thought is to use Google Trends. This list of songs:
Subterranean Homesick Blues
Empire State of Mind
California Gurls
produces the following Google Trends report: (to find out what's popular now, I restricted the report to the last 30 days)
http://s3.amazonaws.com/instagal/original/image001.png?1275516612
Empire State of Mind is marginally more popular than California Gurls, and Subterranean Homesick Blues is far less popular than either.
So this works pretty well, but what happens when your list is 100 or 1000 songs long? Google Trends only allows you to compare 5 terms at once, so absent a huge round-robin, what's the right approach?
Another option is to just do a Google Search for each song and see which has the most results, but this doesn't really measure the same thing
Excellent question - one song by Britney Spears, might be phenomenally popular for 2 months then (thankfully) forgotten, while another song by Elvis might have sustained popularity for 30 years. How do you quantitatively distinguish the two? We know we want to think that sustained popularity is more important than a "flash in the pan", but how to get this result?
First, I would normalize around the release date - Subterranean Homesick Blues might be unpopular now (not in my house, though), but normalizing back to 1965 might yield a different result.
Since most songs climb in popularity, level off, then decline, let's choose the area when they level off. One might assume that during that period, that the two series are stationary, uncorrelated, and normally distributed. Now you can just apply a test to determine if the means are different.
There's probably less restrictive tests to determine the magnitude of difference between two time series, but I haven't run across them yet.
Anyone?
You could search for the item on Twitter and see how many times it is mentioned. Or look it up on Amazon to see how many people have reviewed it and what rating they gave it. Both Twitter and Amazon have APIs.
There is an unoffical google trends api. See http://zoastertech.com/projects/googletrends/index.php?page=Getting+Started I have not used it but perhaps it is of some help.
I would certainly treat Google's API of "restricted".
In general, comparison functions used for sorting algorithms are very "binary":
input: 2 elements
output: true/false
Here you have:
input: 5 elements
output: relative weights of each element
Therefore you will only need a linear number of calls to the API (whereas sorting usually requires O(N log N) calls to comparison functions).
You will need exactly ceil( (N-1)/4 ) calls. That you can parallelize, though do read the user guide closely as for the number of requests you are authorized to submit.
Then, once all of them are "rated" you can have a simple sort in local.
Intuitively, in order to gather them properly you would:
Shuffle your list
Pop the 5 first elements
Call the API
Insert them sorted in the result (use insertion sort here)
Pick up the median
Pop the 4 first elements (or less if less are available)
Call the API with the median and those 4 first
Go Back to Insert until your run out of elements
If your list is 1000 songs long, that 250 calls to the API, nothing too scary.

Classifying english words into rare and common

I'm trying to devise a method that will be able to classify a given number of english words into 2 sets - "rare" and "common" - the reference being to how much they are used in the language.
The number of words I would like to classify is bounded - currently at around 10,000, and include everything from articles, to proper nouns that could be borrowed from other languages (and would thus be classified as "rare"). I've done some frequency analysis from within the corpus, and I have a distribution of these words (ranging from 1 use, to tops about 100).
My intuition for such a system was to use word lists (such as the BNC word frequency corpus, wordnet, internal corpus frequency), and assign weights to its occurrence in one of them.
For instance, a word that has a mid level frequency in the corpus, (say 50), but appears in a word list W - can be regarded as common since its one of the most frequent in the entire language. My question was - whats the best way to create a weighted score for something like this? Should I go discrete or continuous? In either case, what kind of a classification system would work best for this?
Or do you recommend an alternative method?
Thanks!
EDIT:
To answer Vinko's question on the intended use of the classification -
These words are tokenized from a phrase (eg: book title) - and the intent is to figure out a strategy to generate a search query string for the phrase, searching a text corpus. The query string can support multiple parameters such as proximity, etc - so if a word is common, these params can be tweaked.
To answer Igor's question -
(1) how big is your corpus?
Currently, the list is limited to 10k tokens, but this is just a training set. It could go up to a few 100k once I start testing it on the test set.
2) do you have some kind of expected proportion of common/rare words in the corpus?
Hmm, I do not.
Assuming you have a way to evaluate the classification, you can use the "boosting" approach to machine learning. Boosting classifiers use a set of weak classifiers combined to a strong classifier.
Say, you have your corpus and K external wordlists you can use.
Pick N frequency thresholds. For example, you may have 10 thresholds: 0.1%, 0.2%, ..., 1.0%.
For your corpus and each of the external word lists, create N "experts", one expert per threshold per wordlist/corpus, total of N*(K+1) experts. Each expert is a weak classifier, with a very simple rule: if the frequency of the word is higher than its threshold, they consider the word to be "common". Each expert has a weight.
The learning process is as follows: assign the weight 1 to each expert. For each word in your corpus, make the experts vote. Sum their votes: 1 * weight(i) for "common" votes and (-1) * weight(i) for "rare" votes. If the result is positive, mark the word as common.
Now, the overall idea is to evaluate the classification and increase the weight of experts that were right and decrease the weight of the experts that were wrong. Then repeat the process again and again, until your evaluation is good enough.
The specifics of the weight adjustment depends on the way how you evaluate the classification. For example, if you don't have per-word evaluation, you may still evaluate the classification as "too many common" or "too many rare" words. In the first case, promote all the pro-"rare" experts and demote all pro-"common" experts, or vice-versa.
Your distribution is most likely a Pareto distribution (a superset of Zipf's law as mentioned above). I am shocked that the most common word is used only 100 times - this is including "a" and "the" and words like that? You must have a small corpus if that is the same.
Anyways, you will have to choose a cutoff for "rare" and "common". One potential choice is the mean expected number of appearances (see the linked wiki article above to calculate the mean). Because of the "fat tail" of the distribution, a fairly small number of words will have appearances above the mean -- these are the "common". The rest are "rare". This will have the effect that many more words are rare than common. Not sure if that is what you are going for but you can just move the cutoff up and down to get your desired distribution (say, all words with > 50% of expected value are "common").
While this is not an answer to your question, you should know that you are inventing a wheel here.
Information Retrieval experts have devised ways to weight search words according to their frequency. A very popular weight is TF-IDF, which uses a word's frequency in a document and its frequency in a corpus. TF-IDF is also explained here.
An alternative score is the Okapi BM25, which uses similar factors.
See also the Lucene Similarity documentation for how TF-IDF is implemented in a popular search library.

Classifying Text Based on Groups of Keywords?

I have a list of requirements for a software project, assembled from the remains of its predecessor. Each requirement should map to one or more categories. Each of the categories consists of a group of keywords. What I'm trying to do is find an algorithm that would give me a score ranking which of the categories each requirement is likely to fall into. The results would be use as a starting point to further categorize the requirements.
As an example, suppose I have the requirement:
The system shall apply deposits to a customer's specified account.
And categories/keywords:
Customer Transactions: deposits, deposit, customer, account, accounts
Balance Accounts: account, accounts, debits, credits
Other Category: foo, bar
I would want the algorithm to score the requirement highest in category 1, lower in category 2, and not at all in category 3. The scoring mechanism is mostly irrelevant to me, but needs to convey how much more likely category 1 applies than category 2.
I'm new to NLP, so I'm kind of at a loss. I've been reading Natural Language Processing in Python and was hoping to apply some of the concepts, but haven't seen anything that quite fits. I don't think a simple frequency distribution would work, since the text I'm processing is so small (a single sentence.)
You might want to look the category of "similarity measures" or "distance measures" (which is different, in data mining lingo, than "classification".)
Basically, a similarity measure is a way in math you can:
Take two sets of data (in your case, words)
Do some computation/equation/algorithm
The result being that you have some number which tells you how "similar" that data is.
With similarity measures, this number is a number between 0 and 1, where "0" means "nothing matches at all" and "1" means "identical"
So you can actually think of your sentence as a vector - and each word in your sentence represents an element of that vector. Likewise for each category's list of keywords.
And then you can do something very simple: take the "cosine similarity" or "Jaccard index" (depending on how you structure your data.)
What both of these metrics do is they take both vectors (your input sentence, and your "keyword" list) and give you a number. If you do this across all of your categories, you can rank those numbers in order to see which match has the greatest similarity coefficient.
As an example:
From your question:
Customer Transactions: deposits,
deposit, customer, account, accounts
So you could construct a vector with 5 elements: (1, 1, 1, 1, 1). This means that, for the "customer transactions" keyword, you have 5 words, and (this will sound obvious but) each of those words is present in your search string. keep with me.
So now you take your sentence:
The system shall apply deposits to a
customer's specified account.
This has 2 words from the "Customer Transactions" set: {deposits, account, customer}
(actually, this illustrates another nuance: you actually have "customer's". Is this equivalent to "customer"?)
The vector for your sentence might be (1, 0, 1, 1, 0)
The 1's in this vector are in the same position as the 1's in the first vector - because those words are the same.
So we could say: how many times do these vectors differ? Lets compare:
(1,1,1,1,1)
(1,0,1,1,0)
Hm. They have the same "bit" 3 times - in the 1st, 3rd, and 4th position. They only differ by 2 bits. So lets say that when we compare these two vectors, we have a "distance" of 2. Congrats, we just computed the Hamming distance! The lower your Hamming distance, the more "similar" the data.
(The difference between a "similarity" measure and a "distance" measure is that the former is normalized - it gives you a value between 0 and 1. A distance is just any number, so it only gives you a relative value.)
Anyway, this might not be the best way to do natural language processing, but for your purposes it is the simplest and might actually work pretty well for your application, or at least as a starting point.
(PS: "classification" - as you have in your title - would be answering the question "If you take my sentence, which category is it most likely to fall into?" Which is a bit different than saying "how much more similar is my sentence to category 1 than category 2?" which seems to be what you're after.)
good luck!
The main characteristics of the problem are:
Externally defined categorization criteria (keyword list)
Items to be classified (lines from the requirement document) are made of a relatively small number of attributes values, for effectively a single dimension: "keyword".
As defined, no feedback/calibrarion (although it may be appropriate to suggest some of that)
These characteristics bring both good and bad news: the implementation should be relatively straight forward, but a consistent level of accuracy of the categorization process may be hard to achieve. Also the small amounts of various quantities (number of possible categories, max/average number of words in a item etc.) should give us room to select solutions that may be CPU and/or Space intentsive, if need be.
Yet, even with this license got "go fancy", I suggest to start with (and stay close to) to a simple algorithm and to expend on this basis with a few additions and considerations, while remaining vigilant of the ever present danger called overfitting.
Basic algorithm (Conceptual, i.e. no focus on performance trick at this time)
Parameters =
CatKWs = an array/hash of lists of strings. The list contains the possible
keywords, for a given category.
usage: CatKWs[CustTx] = ('deposits', 'deposit', 'customer' ...)
NbCats = integer number of pre-defined categories
Variables:
CatAccu = an array/hash of numeric values with one entry per each of the
possible categories. usage: CatAccu[3] = 4 (if array) or
CatAccu['CustTx'] += 1 (hash)
TotalKwOccurences = counts the total number of keywords matches (counts
multiple when a word is found in several pre-defined categories)
Pseudo code: (for categorizing one input item)
1. for x in 1 to NbCats
CatAccu[x] = 0 // reset the accumulators
2. for each word W in Item
for each x in 1 to NbCats
if W found in CatKWs[x]
TotalKwOccurences++
CatAccu[x]++
3. for each x in 1 to NbCats
CatAccu[x] = CatAccu[x] / TotalKwOccurences // calculate rating
4. Sort CatAccu by value
5. Return the ordered list of (CategoryID, rating)
for all corresponding CatAccu[x] values about a given threshold.
Simple but plausible: we favor the categories that have the most matches, but we divide by the overall number of matches, as a way of lessening the confidence rating when many words were found. note that this division does not affect the relative ranking of a category selection for a given item, but it may be significant when comparing rating of different items.
Now, several simple improvements come to mind: (I'd seriously consider the first two, and give thoughts to the other ones; deciding on each of these is very much tied to the scope of the project, the statistical profile of the data to be categorized and other factors...)
We should normalize the keywords read from the input items and/or match them in a fashion that is tolerant of misspellings. Since we have so few words to work with, we need to ensure we do not loose a significant one because of a silly typo.
We should give more importance to words found less frequently in CatKWs. For example the word 'Account' should could less than the word 'foo' or 'credit'
We could (but maybe that won't be useful or even helpful) give more weight to the ratings of items that have fewer [non-noise] words.
We could also include consideration based on digrams (two consecutive words), for with natural languages (and requirements documents are not quite natural :-) ) word proximity is often a stronger indicator that the words themselves.
we could add a tiny bit of importance to the category assigned to the preceding (or even following, in a look-ahead logic) item. Item will likely come in related series and we can benefit from this regularity.
Also, aside from the calculation of the rating per-se, we should also consider:
some metrics that would be used to rate the algorithm outcome itself (tbd)
some logic to collect the list of words associated with an assigned category and to eventually run statistic on these. This may allow the identification of words representative of a category and not initially listed in CatKWs.
The question of metrics, should be considered early, but this would also require a reference set of input item: a "training set" of sort, even though we are working off a pre-defined dictionary category-keywords (typically training sets are used to determine this very list of category-keywords, along with a weight factor). Of course such reference/training set should be both statistically significant and statistically representative [of the whole set].
To summarize: stick to simple approaches, anyway the context doesn't leave room to be very fancy. Consider introducing a way of measuring the efficiency of particular algorithms (or of particular parameters within a given algorithm), but beware that such metrics may be flawed and prompt you to specialize the solution for a given set at the detriment of the other items (overfitting).
I was also facing the same issue of creating a classifier based only on keywords. I was having a class keywords mapper file and which contained class variable and list of keywords occurring in a particular class. I came with the following algorithm to do and it is working really fine.
# predictor algorithm
for docs in readContent:
for x in range(len(docKywrdmppr)):
catAccum[x]=0
for i in range(len(docKywrdmppr)):
for word in removeStopWords(docs):
if word.casefold() in removeStopWords(docKywrdmppr['Keywords'][i].casefold()):
print(word)
catAccum[i]=catAccum[i]+counter
print(catAccum)
ind=catAccum.index(max(catAccum))
print(ind)
predictedDoc.append(docKywrdmppr['Document Type'][ind])

Understanding algorithms for measuring trends

What's the rationale behind the formula used in the hive_trend_mapper.py program of this Hadoop tutorial on calculating Wikipedia trends?
There are actually two components: a monthly trend and a daily trend. I'm going to focus on the daily trend, but similar questions apply to the monthly one.
In the daily trend, pageviews is an array of number of page views per day for this topic, one element per day, and total_pageviews is the sum of this array:
# pageviews for most recent day
y2 = pageviews[-1]
# pageviews for previous day
y1 = pageviews[-2]
# Simple baseline trend algorithm
slope = y2 - y1
trend = slope * log(1.0 +int(total_pageviews))
error = 1.0/sqrt(int(total_pageviews))
return trend, error
I know what it's doing superficially: it just looks at the change over the past day (slope), and scales this up to the log of 1+total_pageviews (log(1)==0, so this scaling factor is non-negative). It can be seen as treating the month's total pageviews as a weight, but tempered as it grows - this way, the total pageviews stop making a difference for things that are "popular enough," but at the same time big changes on insignificant don't get weighed as much.
But why do this? Why do we want to discount things that were initially unpopular? Shouldn't big deltas matter more for items that have a low constant popularity, and less for items that are already popular (for which the big deltas might fall well within a fraction of a standard deviation)? As a strawman, why not simply take y2-y1 and be done with it?
And what would the error be useful for? The tutorial doesn't really use it meaningfully again. Then again, it doesn't tell us how trend is used either - this is what's plotted in the end product, correct?
Where can I read up for a (preferably introductory) background on the theory here? Is there a name for this madness? Is this a textbook formula somewhere?
Thanks in advance for any answers (or discussion!).
As the in-line comment goes, this is a simple "baseline trend algorithm",
which basically means before you compare the trends of two different pages, you have to establish
a baseline. In many cases, the mean value is used, it's straightforward if you
plot the pageviews against the time axis. This method is widely used in monitoring
water quality, air pollutants, etc. to detect any significant changes w.r.t the baseline.
In OP's case, the slope of pageviews is weighted by the log of totalpageviews.
This sorta uses the totalpageviews as a baseline correction for the slope. As Simon put it, this puts a balance
between two pages with very different totalpageviews.
For exmaple, A has a slope 500 over 1000,000 total pageviews, B is 1000 over 1,000.
A log basically means 1000,000 is ONLY twice more important than 1,000 (rather than 1000 times).
If you only consider the slope, A is less popular than B.
But with a weight, now the measure of popularity of A is the same as B. I think it is quite intuitive:
though A's pageviews is only 500 pageviews, but that's because it's saturating, you still gotta give it enough credit.
As for the error, I believe it comes from the (relative) standard error, which has a factor 1/sqrt(n), where
n is the number of data points. In the code, the error is equal to (1/sqrt(n))*(1/sqrt(mean)).
It roughly translates into : the more data points, the more accurate the trend. I don't see
it is an exact math formula, just a brute trend analysis algorithm, anyway the relative
value is more important in this context.
In summary, I believe it's just an empirical formula. More advanced topics can be found in some biostatistics textbooks (very similar to monitoring the breakout of a flu or the like.)
The code implements statistics (in this case the "baseline trend"), you should educate yourself on that and everything becomes clearer. Wikibooks has a good instroduction.
The algorithm takes into account that new pages are by definition more unpopular than existing ones (because - for example - they are linked from relatively few other places) and suggests that those new pages will grow in popularity over time.
error is the error margin the system expects for its prognoses. The higher error is, the more unlikely the trend will continue as expected.
The reason for moderating the measure by the volume of clicks is not to penalise popular pages but to make sure that you can compare large and small changes with a single measure. If you just use y2 - y1 you will only ever see the click changes on large volume pages. What this is trying to express is "significant" change. 1000 clicks change if you attract 100 clicks is really significant. 1000 click change if you attract 100,000 is less so. What this formula is trying to do is make both of these visible.
Try it out at a few different scales in Excel, you'll get a good view of how it operates.
Hope that helps.
another way to look at it is this:
suppose your page and my page are made at same day, and ur page gets total views about ten million, and mine about 1 million till some point. then suppose the slope at some point is a million for me, and 0.5 million for you. if u just use slope, then i win, but ur page already had more views per day at that point, urs were having 5 million, and mine 1 million, so that a million on mine still makes it 2 million, and urs is 5.5 million for that day. so may be this scaling concept is to try to adjust the results to show that ur page is also good as a trend setter, and its slope is less but it already was more popular, but the scaling is only a log factor, so doesnt seem too problematic to me.

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