Rich Snippet on homepage - microdata

We have embedded rich snippets for a rental objects rating website. Here an example:
http://www.google.de/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.sonnenquartiere.de%2Fferienwohnungen%2F4-wohnung-8-boardinghaus-norderney-2-zimmer-apartment.html
Works fine when listed in Google search results.
Now we want to aggregate all ratings and post them on the homepage so the homepage itself gets a rating in the Google search results. We did it some time ago:
http://www.google.de/webmasters/tools/richsnippets?q=www.sonnenquartiere.de
We did that some time ago, but the result in the Google Search is still not being displayed with the aggregated rating. Here an Example:
https://www.google.de/search?q=Boardinghaus+Norderney (2nd place here)
Is there something we can do to get this working?

One thing that I did notice about your markup is that you are using the schema.org/WebPage markup for your aggregate review rating. So search engines are seeing that schema as a rating for your home page. You should be using the aggregate rating schema with a schema that better describes your type of business, perhaps something in the schema.org/LodgingBusiness category.

I hope this is not too late and that I will be able to help.
Following the standard procedure is the best practice in such thing. Make sure you use the correct markup. So for review use the reviews-schema as the example below:
Use this tool to generate the code and then modify your website according to this working sample
http://www.microdatagenerator.com/reviews-schema/
For example:
<div itemscope itemtype="http://schema.org/Review">
<div itemprop="itemReviewed" itemscope temtype="http://schema.org/Thing"><span itemprop="name">home mortgage</span> </div>
<div itemprop="author" itemscope itemtype="http://schema.org/Person">
<span itemprop="name"> Nick M.</span>
</div><meta itemprop="datePublished" content = "01/01/2016">
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"
<meta itemprop="worstRating" content = "1"/><span itemprop="ratingValue">5</span>/<span itemprop="bestRating">5</span> stars </div>
<span itemprop="description">My experience with ABC Company was very good and I recommend it to everyone. </span>
</div>
you take that code and take the parts you need to your webpage.
This video was great:
https://www.youtube.com/watch?v=N2PjWtybDOs

Related

xpath - can not extract user post

I am new to web crawling as well as xpath. However, I am trying to crawl the following website: https://sabobic.blogabet.com/
Basically, I want to extract all "feed_pick_analysis", i.e., all text content which belongs to each post.
I cannot use the statement bellow, because the ID is changing dynamically.
xpath('.//div[#class="feed-pick-title"]/div[#class="col-xs-12 _text-more feed-analysis"]/div[#id="feed_pick_analysis_27759116"]/p').extract()
Thus, I tried to use the following statement:
xpath('.//div[#class="col-xs-12 _text-more feed-analysis"]/div[#contenteditable="false"]/p').extract()
However, I am not even getting any data or tag responded by the website... What is my mistake?
[EDIT] This is the html I am working on:
<div class="col-xs-12 _text-more feed-analysis">
<div contenteditable="false" id="feed_pick_analysis_27759116">
<p>Cant verify asians because nothing is working on this site.<br>
<br>
Game is available in IBC,ISN,SBO<br>
<br>
Game on neutral ground.<br>
<br>
No home advantage for Persipura and thats big minus for them today.<br>
<br>
So Persija will have many fans on the stands, supporting them, so thats more home game for Persija.<br>
<br>
They sign some quality players(Aryanto) and foreigners Xandao and spanish playmaker Tomas who seems to be best player in the league.<br>
<br>
Big value on Persija +0.25 and DNB.<br>
<br>
Fair odds Persija ML #2.10 and dnb #1.50. GL!</p> </div>
<div class="col-xs-12 no-padding margin-top-10">
<small class="last-edit "><em>
last edited: Wed, Sep 11th, 2019, 09:47 </em></small>
</div>
</div>
To make your XPath expression more flexible you can ignore the number in the last #id value. Also note that your expression was missing a space between _text-more and feed-analysis - it has to be _text-more feed-analysis.
.//div[#class="col-xs-12 _text-more feed-analysis"]/div[contains(#id,"feed_pick_analysis")]/p
I merely removed the first div because it was not part of the sample HTML. Add it again, if the expression is not specific enough.

Location-based price in Schema.org

My client is a retail store with an online boutique on Magento. I'm implementing Schema.org in Microdata.
The problem comes from the fact that his prices are different depending on the closest city from the user. What "offer" elements do I use in order to set things straight with machines?
My fear is that Google could show the wrong price in the SERP. I don't want to deceive users!
A single Product can have multiple Offer items (via the offers property), exactly for such a purpose.
In the Offer item, you use properties that describe in which situation (for whom, when, etc.) the offer is valid. For location-based offers, the eligibleRegion property can be used:
[…] the geo-political region(s) for which the offer […] is valid.
(With the ineligibleRegion property you can list for which location the offer is not valid.)
So in Microdata it could look like this:
<article itemscope itemtype="http://schema.org/Product">
<h1 itemprop="name">Product 1</h1>
<section itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<h2>Offer 1</h2>
<div itemprop="eligibleRegion" itemscope itemtype="http://schema.org/City">…</div>
</section>
<section itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<h2>Offer 2</h2>
<div itemprop="eligibleRegion" itemscope itemtype="http://schema.org/City">…</div>
</section>
</article>
The documentation for Google’s Product Rich Snippet doesn’t mention a case where a Product has multiple Offer items (except for the different case of AggregateOffer), so it’s unclear if a Rich Snippet can be displayed in such a case.

Marking up a bottle of wine with Schema.org and Good Relations Product

I have tried to mark up the kind of information you'd offer when you're selling a premium wine, here's what it looks like: http://www.google.com/webmasters/tools/richsnippets?url=dekoninck.co.uk%2Fwine.html.
The Rich Snippets Tools is showing "Warning: Incomplete microdata with schema.org., and I can't work out what's missing.
Also, I'd love recommendations on
the best way to mark up grape variety; currently done via additionalType
the best way to mark up region; currently done via additionalType
the best way to mark up producer; currently done via manufacturer which feels clunky
the best way to specify vintage; currently done via releaseDate which feels clunky
the best way to specify offering storage for wine; currently done via businessFunction http://purl.org/goodrelations/v1#Maintain
how I can specify VAT/tax in pricing, for storage, wine price and delivery price.
I've worked out what the warning means. It appears that the rich snippets testing tool no longer accepts Offer to be nested within Product.
Before I had
<div itemscope itemtype="http://schema.org/Product">
... details
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
... details
</div>
</div>
The fix (at least to make the warning disappear) is to move Product outside of Product:
<div itemscope itemtype="http://schema.org/Product">
... details
</div>
<div itemscope itemtype="http://schema.org/Offer">
... details
</div>
Does this look right?

microdata not displaying in google search results

I have a "Review-aggregate" microdata snippet in my site, and google has cached it, but it is not appearing in the google search results with the rating stars.
The URL that has the microdata in is:
http://www.rnsalert.com/
And here is the snippet:
<div class="ui-corner-bottom" id="micro-data-reviews" itemscope="" itemtype="http://data-vocabulary.org/Review-aggregate">
<span itemprop="itemreviewed">RNSalert</span> is rated
<span itemprop="rating" itemscope="" itemtype="http://data-vocabulary.org/Rating">
<span itemprop="average">9.0</span>
out of <span itemprop="best">10</span>
</span>
based on <span itemprop="votes">16</span> independent ratings.
</div>
Using Google's structured data test tool, it shows that the microdata is being parsed correctly...
http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.rnsalert.com%2F&html=
Yet the google search results aren't showing it. The page has been cached.
Search google for "RNS alert" and you will get the page listed as the first organic result.
Any thoughts?
Many thanks,
Dan
Google should recognise all types defined in schema.org, but it supports rich snippets in the search results for these content types only:
Reviews
People
Products
Businesses and organizations
Recipes
Events
Music
Source:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&topic=1088472&ctx=topic
Also, it may take a while before you're able to see them in the search results - maybe even days.
I'm 95% sure that for your rating/review stars to appear in Google's web results you must also setup Google authorship with the site/page.
6+ months ago this step wasn't required.
Your page contains microdata for a review aggregate, but it is not related to a product or item.
Check the examples here https://schema.org/AggregateRating
The aggregate needs to be within the scope of another item:
<div itemscope itemtype="http://schema.org/Restaurant">
<span itemprop="name">GreatFood</span>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">4</span> stars -
based on <span itemprop="reviewCount">250</span> reviews
</div>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">1901 Lemur Ave</span>
<span itemprop="addressLocality">Sunnyvale</span>,
<span itemprop="addressRegion">CA</span> <span itemprop="postalCode">94086</span>
</div>
<span itemprop="telephone">(408) 714-1489</span>
<a itemprop="url" href="http://www.dishdash.com">www.greatfood.com</a>
Hours:
<meta itemprop="openingHours" content="Mo-Sa 11:00-14:30">Mon-Sat 11am - 2:30pm
<meta itemprop="openingHours" content="Mo-Th 17:00-21:30">Mon-Thu 5pm - 9:30pm
<meta itemprop="openingHours" content="Fr-Sa 17:00-22:00">Fri-Sat 5pm - 10:00pm
Categories:
<span itemprop="servesCuisine">
Middle Eastern
</span>,
<span itemprop="servesCuisine">
Mediterranean
</span>
Price Range: <span itemprop="priceRange">$$</span>
Takes Reservations: Yes
</div>
Unfortunately, just because you put something on your site doesn't mean that Google has to show it in their search results.
I would assume that they need to have a certain amount of trust in your site before anything will show. If not then everyone would just mark their own products/posts with 5 stars so it looks good in a search listing page.
In my experience, it is a lot easier to get rating stars in listings when your site contains votes for other people's products rater than your own.
Google help:
The search preview is approximate.
Real Google Search results for your data might look different.
The search preview is illustrative.
We do not guarantee that the content you preview will be displayed in Search results. Your content will likely appear in Search results for relevant queries, but that content must first pass through our systems to be appropriately indexed and ranked before it appears in actual Search results. We reserve the right to filter out any results at our discretion if it violates our quality guidelines. Finally, any preview tool URL for your content is only valid for a limited duration (e.g. weeks).

How can I add structured data to one page containing event and reviews of event?

I have a HTML page that displays an event. Together with the event there are reviews and an aggregated rating.
Now I want to add structured data with schema.org to be extracted by search engines.
The item type http://schema.org/Event does not support the properties "aggregateRating" or "review".
I tried to put different item scopes next to each other. I have linked them by using the "itemReviewed" property as a link to an "itemid":
<div itemid="#myevent" itemtype="http://schema.org/Event" itemscope>
....
<dl itemtype="http://schema.org/AggregateRating" itemscope>
<link href="#myevent" itemprop="itemReviewed">
<meta content="4.5" itemprop="ratingValue">
<meta content="6" itemprop="reviewCount">
...
</dl>
<dl itemtype="http://schema.org/Review" itemscope>
<link href="#myevent" itemprop="itemReviewed">
<p itemtype="http://schema.org/Rating" itemscope
itemprop="reviewRating">Rating: <img src="...">
<meta content="4" itemprop="ratingValue">
</p>
...
</dl>
</div>
Google Rich Snippet Tool does not complain. But in the preview it only displays one of the review items. No display of event date or location. No display of aggregate review.
I don't know if this is just a problem of Snippet Tool or if real Google Search extracts the same.
Could you please tell me how I could improve my markup?
Is the usage of itemid / link correct?
Is there any schema that has startdate, enddate and aggregateRating and reviews?
I'm dealing with the same problem. The best solution I found was to use Microformats.
So you calculate the average rating for the event (rating you want to show on Google's rich snippet) and do this:
<div itemid="#myevent" itemtype="http://schema.org/Event" itemscope class="hreview-aggregate">
<h1 class="fn" itemprop="name">Event</h1>
<div>
Rated <span class="rating">3.5</span>/5 based on <span class="count">11</span> reviews
</div>
<dl itemtype="http://schema.org/AggregateRating" itemscope>
<link href="#myevent" itemprop="itemReviewed">
...
</div>
That should do the trick. The only problem is that then you get Warning
Warning: If count is specified in review aggregate, page should contain reviews. Otherwise you may want to use votes. More information about aggregate reviews.

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