Correct 'warranty' itemprop syntax - microdata

What syntax is correct for warranty itemprop in https://schema.org/Offer?
This one
<meta itemprop="warranty" content="2ANN" />
or …
<meta itemprop="warranty" content="2 ANN" />
or with hierarchy …
<span itemprop="warranty" itemscope itemtype="https://schema.org/WarrantyPromise">
<span itemprop="durationOfWarranty" itemscope itemtype="https://schema.org/QuantitativeValue">
<span itemprop="value">2</span> years
<meta itemprop="unitCode" content="ANN" />
</span>
</span>

The warranty property expects a WarrantyPromise as value:
Values expected to be one of these types
WarrantyPromise
So your last example is in line with Schema.org’s model.
(That doesn’t necessarily mean that consumers (e.g., search engines) would not also understand your first examples, but if you don’t have strong reasons against it you should go with the recommended approach.)

Related

Best way to markup "mainContentOfPage"?

for other areas of a web page it is simple to mark up; i.e. navigation element, header, footer, sidebar
Not so with mainContentOfPage; I've seen a number of different ways to implement this, most recently (and I found this one to be the most strange) on schema.org itself:
<div itemscope itemtype="http://schema.org/Table">
<meta itemprop="mainContentOfPage" content="true"/>
<h2 itemprop="about">list of presidents</h2>
<table>
<tr><th>President</th><th>Party</th><tr>
<tr>
<td>George Washington (1789-1797)</td>
<td>no party</td>
</tr>
<tr>
<td>John Adams (1797-1801)</td>
<td>Federalist</td>
</tr>
...
</table>
</div>
I could use some examples; the main content of my page is in this case a search results page, but I would plan to use this on other pages too (homepage, product page, etc.)
Edit, I found some more examples:
Would this be valid? I found this on a blog:
<div id="main" itemscope itemtype="http://schema.org/WebPageElement" itemprop="mainContentOfPage">
<p>The content</p>
</div>
I also found this even simpler example on another blog (might be too simple?):
<div id="content" itemprop="mainContentOfPage">
<p>The content</p>
</div>
The mainContentOfPage property can be used on WebPage and expects a WebPageElement as value.
But Table is not a child of WebPage and true is not an expected value. So this example is in fact strange, as it doesn’t follow the specification.
A parent WebPage should use Table as value for mainContentOfPage:
<body itemscope itemtype="http://schema.org/WebPage">
<div itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/Table">
</div>
</body>
EDIT: Update
Your second example is the same like mine, it just uses the more general WebPageElement instead of Table. (Of course you’d still need a parent WebPage item, like in my example.)
Your third example is not in line with schema.org’s definition, as the value is Text and not the expected WebPageElement (or child) item.
A valid option would be:
<body itemscope itemtype="http://schema.org/WebPage">
<main itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/WebPageElement">
<div itemprop="about" itemscope="" itemtype="http://schema.org/Thing">
<h1 itemprop="name">whatever</h1>
</div>
</main>
</body>
Of course you may add related properties to top-level or nested elements, and change Thing into any other item type listed at Full Hierarchy. I also recommend to use mainEntity, documentation still doesn't clarify if it's really necessary, but according to 1st example here, using WebPage you may want to specify a mainEntity:
<body itemscope itemtype="http://schema.org/WebPage">
<header><h1 itemscope itemprop="mainEntity" itemtype="http://schema.org/Thing">whatever</h1></header>
<main itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/WebPageElement">
<div itemprop="about" itemscope="" itemtype="http://schema.org/Thing">
<h2 itemprop="name">whatever</h2>
</div>
</main>
</body>
Cannot tell if also this would be valid:
<body itemscope itemtype="http://schema.org/WebPage">
<main itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/WebPageElement">
<div itemprop="mainEntity" itemscope="" itemtype="http://schema.org/Thing">
<h1 itemprop="name">whatever</h1>
</div>
</main>
</body>
Documentation doesn't say nothing about setting mainEntity to nested items.
In any case, consider that "[...] Every web page is implicitly assumed to be declared to be of type WebPage [...]" as stated in WebPage description, and use of HTML tags as <main>, <footer> or <header> already gives information about what type of elements are used in a page. So if actually you do not need to add relevant information to those elements or to your web page itself, with a proper use of HTML tags you could easily do without mainContentOfPage or even WebPage.

Google Structured Data Testing Tool dont validate goodrelations extension

<div
itemscope="itemscope"
itemtype="http://schema.org/Product"
itemid="urn:mpn:123456789">
<link
itemprop="additionalType"
href="http://www.productontology.org/id/Lawn_mower">
<span
itemprop="http://purl.org/goodrelations/v1#category"
content="Lawn mower">
Lawn mower
</span>
</div>
There is above an fragment of my markup and when I put on Google Structured Data Testing Tool I'm receiving the error:
'Error: Page contains property "http://purl.org/goodrelations/v1#category" which is not part of the schema.'.
I was thinking about remove microdata from span tag and keep only the link tag above with microdata to make it validate.
On [http://www.productontology.org/doc/Lawn_mower] there is the statement : "Breaking news: schema.org has just implemented our proposal to define an additionalType property with the use of this service in mind!" and I think it means it is compatible.
This error can impact my SEO? There is some advise to me? I searched about it a lot and can't found anything related.
The final markup after #daviddeering help:
<div itemscope="itemscope" itemtype="http://schema.org/Product" itemid="urn:mpn:123456789">
<a href="http://127.0.0.1/jkr/123456789" itemprop="url">
<img itemprop="image" alt="Partnumber:123456789" src="http://127.0.0.1/jkr/img/123456789.jpg" content="http://127.0.0.1/jkr/img/123456789.jpg">
<span itemprop="name">123456789 - Bosh lawn mower</span>
</a>
<span>PartNumber: </span>
<span itemprop="mpn">123456789</span>
<span>Line: </span>
<span itemprop="additionalType" href="http://www.productontology.org/id/Lawn_Mower">Lawn mower</span>
<span>Manuf.: </span>
<div itemscope="itemscope" itemprop="manufacturer"
itemtype="http://schema.org/Organization"><span itemprop="name">Bosh</span>
</div>
<div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer">
<meta itemprop="availabilityStarts" content="2013-10-20 05:27:36"><span itemprop="priceCurrency" content="USD">USS</span><span itemprop="price" content="565.29">565,29*</span>
<link itemprop="availability" href="http://schema.org/OutOfStock"><span itemprop="inventoryLevel" content="0">Ask for it</span>
</div>
</div>
Well the product schema must always include a name. And the structure of your last itemprop line was incorrect. So the following code tested fine in Google's testing tool:
<div
itemscope="itemscope"
itemtype="http://schema.org/Product"
itemid="urn:mpn:123456789">
<span itemprop="name">Name of Lawn Mower</span>
<link
itemprop="additionalType"
href="http://www.productontology.org/id/Lawn_mower">
<span rel="gr:hasBusinessFunction" resource="http://purl.org/goodrelations/v1#sell"
content="Lawn mower">
Lawn mower
</span>
</div>
Although in your case, I'm not sure if it's necessary to combine the product schema and the GoodRelations markup. You could create the entire markup using just GoodRelations, or you could use schema.org and simply use the tag [link
itemprop="additionalType"
href="http://www.productontology.org/id/Lawn_mower"] where it currently is in the code then continue using schema to mark up the rest.

Rich Snippets : Microdata itemprop out of the itemtype?

I've recently decided to update a website by adding rich snippets - microdata.
The thing is I'm a newbie to this kind of things and I'm having a small question about this.
I'm trying to define the Organization as you can see from the code below:
<div class="block-content" itemscope itemtype="http://schema.org/Organization">
<p itemprop="name">SOME ORGANIZATION</p>
<p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">Manufacture Street no 4</span>,
<span itemprop="PostalCode">4556210</span><br />
<span itemprop="addressLocality">CityVille</span>,
<span itemprop="addressCountry">SnippetsLand</span></p>
<hr>
<p itemprop="telephone">0444 330 226</p>
<hr>
<p>info#snippets.com</p>
</div>
Now, my problems consists in the following: I'd like to also tag the LOGO in order to make a complete Organization profile, but the logo stands in the header of my page, and the div I've posted above stands in the footer and the style/layout of the page doesnt permit me to add the logo in here and also make it visible.
So, how can I solve this thing? What's the best solution?
Thanks.
You can use the itemref attribute.
Give your logo in the header an id and add the corresponding itemprop:
<img src="acme-logo.png" alt="ACME Inc." itemprop="logo" id="logo" />
Now add itemref="logo" to your div in the footer:
<div class="block-content" itemscope itemtype="http://schema.org/Organization" itemref="logo">
…
</div>
If this is not possible in your case, you could "duplicate" the logo so that it’s included in your div, but not visible. Microdata allows meta and link elements in the body for this case. You should use the link element, as http://schema.org/Organization expects an URL for the logo property. (Alternatively, add it via meta as a separate ImageObject).
<div class="block-content" itemscope itemtype="http://schema.org/Organization">
…
<link itemprop="logo" src="logo.png" />
…
</div>
Side note: I don’t think that you are using the hr element correctly in your example. If you simply want to display a horizontal line, you should use CSS (e.g. border-top on the p) instead.
Dan, you could simply add in the logo schema with this code:
<img itemprop="logo" src="http://www.example.com/logo.png" />
So in your example, you could simply tag it as:
<div class="block-content" itemscope itemtype="http://schema.org/Organization">
<p itemprop="name">SOME ORGANIZATION</p>
<img itemprop="logo" src="http://www.example.com/logo.png" />
<p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">Manufacture Street no 4</span>,
<span itemprop="PostalCode">4556210</span><br />
<span itemprop="addressLocality">CityVille</span>,
<span itemprop="addressCountry">SnippetsLand</span></p>
<hr>
<p itemprop="telephone">0444 330 226</p>
<hr>
<p>info#snippets.com</p>
</div>
I believe that should work for your particular case and it won't actually show the logo and you wouldn't have to mark up the logo separately. Hope that helps.

Error: "Incomplete microdata with schema.org" (Review)

I'm getting the error when I try to post Review Microdata for a product. I'm wondering what properties are required I have tried several different ways of arrange the data.
This is what Google gives me:
Item
type: review
property:
name: Some reviewer
author:
Item 1
reviewrating:
Item 2
reviewbody: "The body"
Error: Incomplete microdata with schema.org.
Item 1
type: person
property:
name: some Person
Item 2
type: rating
property:
worstrating: 1
bestrating: 5
ratingvalue: 5
I just got this to work because of an answer I found posted here.
I noticed you have name: some reviewer, but the name is supposed to represent the item being reviewed.
For me the solution was to change this name property from itemprop="name" to itemprop="about", and that is what the solution suggests.
I would compare what you have to her working solution for the rest of the property names too, in case it still doesn't work for you. I actually came here first to your question looking for a solution, and then found the solution about 5 minutes later. Hope it works!
Amurrell has a great suggestion. Another way would be to include a "thing" schema, such as this:
<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="URL OF PRODUCT OR ITEM"><div itemprop="name"><strong>NAME/TITLE OF THE REVIEW</strong></div>
</a>
<div itemprop="description">DESCRIPTION OF THE ITEM</div>
<div itemprop="reviewBody">REVIEW BODY</div>
<div itemprop="author" itemscope itemtype="http://schema.org/Person">
Written by: <span itemprop="name">NAME OF REVIEWER</span></div>
<div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Thing">
<span itemprop="name">ITEM REVIEWED</span></div>
<div><meta itemprop="datePublished" content="2013-10-08">Date published: 10/08/2013</div>
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta itemprop="worstRating" content="RATING SCALE MINIMUM, USUALLY 1"><span itemprop="ratingValue">RATING VALUE</span> / <span itemprop="bestRating">RATING SCALE MAXIMUM, USUALLY 5</span> stars</div>
</div>
You could also replace the "thing" schema with the "product" schema. Either would work.
Just replace what I typed in all caps with the actual content of the review. Hope that helps.

review count and rating using an image - schema.org

I need some help getting some rich snippets to my site
I inserted the review microdata following the instructions given on schema.org here http://schema.org/docs/gs.html#advanced_missing using the star-image for rating and the text for review count, but testing it with the test tool it showed nothing.
Example page where we use the microdata for the reviews.
and here is what I used
<div itemprop="reviews" itemscope itemtype="http://schema.org/AggregateRating">
<img src="/images/stars/4.5.gif" border=0>
<meta itemprop="ratingValue" content="4.5" />
<meta itemprop="bestRating" content="5" />
<BR>
<span class="bottomnavfooter">
<A HREF="javascript:an();">Read (<span itemprop="ratingCount">70</span>) Reviews</A
</span>
</div>
I then created a static test page and made some change using instructions Google provided here http://www.google.com/support/webmasters/bin/answer.py?answer=172705 (which is different from what I found on schema.org!!) but still the test returned only product name not the price or the reviews.
Here is my test page - Can you please see where I'm going wrong
Thanks much!!
The above code snippet will fail because it has an itemprop for aggregateRating, but isn't enclosed in an itemscope. It also doesn't help that your final anchor close tag is missing a >, but I guess that was just an accident when you were copying the code into SO.
The other problem mainly brought about because the example on the schema.org site is wrong (I have filed a bug report on this). They mention itemprop="reviews" instead of itemprop="aggregateRating". The code should look more like the following:
<div itemscope itemtype="http://schema.org/Offer">
<span itemprop="name">Ray-Ban 2132 New Wayfarer Sunglasses</span>
<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<img src="/images/stars/4.5.gif" border=0>
<meta itemprop="ratingValue" content="4.5" />
<meta itemprop="bestRating" content="5" />
<br />
<span class="bottomnavfooter">
Read (<span itemprop="ratingCount">70</span>) Reviews
</span>
</div>
</div>

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