Maven Wont Change Artifactory Directory - maven

Question

I've had a fair amount of help with my Maven code and I'm currently trying to have my project deploy to a project determined by a variable. Here is my Pom.xml
<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
<modelVersion>4.0.0</modelVersion>
<groupId>maven.Test</groupId>
<artifactId>Hello</artifactId>
<version>1.0-SNAPSHOT</version>
<packaging>jar</packaging>
<name>Artifactory</name>
<url>http://artifactory:8081/artifactory/webapp/home.html?0</url>
<repositories>
<repository>
<id>parentPomLocation</id>
<name>Artifactory</name>
<url>http://artifactory:8081/artifactory/dev</url>
</repository>
</repositories>
<dependencies>
<dependency>
<groupId>junit</groupId>
<artifactId>junit</artifactId>
<version>4.8.2</version>
<scope>test</scope>
</dependency>
</dependencies>
<parent>
<groupId>dev</groupId>
<artifactId>company-parent</artifactId>
<version>1.0.0-SNAPSHOT</version>
</parent>
</project>
So my pom first pulls the parent Pom.xml from artifactory and checks it for it's distribution management. Here is the parent Pom.xml
<?xml version="1.0" encoding="UTF-8"?>
<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
<modelVersion>4.0.0</modelVersion>
<groupId>dev</groupId>
<artifactId>company-parent</artifactId>
<version>1.0.0-SNAPSHOT</version>
<packaging>pom</packaging>
<distributionManagement>
<repository>
<id>Artifactory</id>
<name>Artifactory-releases</name>
<url>http://artifactory:8081/artifactory/${repo}</url>
</repository>
<snapshotRepository>
<id>Artifactory</id>
<name>Artifactory-snapshots</name>
<url>http://artifactory:8081/artifactory/${repo}</url>
</snapshotRepository>
</distributionManagement>
</project>
The parent Pom.xml's distribution url is determined through a variable I assign, this is the command line I run.
mvn deploy -D$repo=integration
But no matter what it always deploys to dev and not integration.