Unable to pin .exe with parameter to Taskbar/Start Menu - windows

Question

I'm trying to write a .vbs script to pin an .exe to my taskbar and start menu.
However, the .exe will only run if I pass in a package parameter.
Here's the target of the shortcut:
"C:\Program Files (x86)\Launch\AppLauncher.exe" package=TEST
I currently have the following for code but I get the error message attached when I try and run it.
Const a = """"
arrActions = Array( _
"pin", "Start Menu", """C:\Program Files (x86)\Launch\AppLauncher.exe"" package=TEST", _
"pin", "Taskbar", """C:\Program Files (x86)\Launch\AppLauncher.exe"" package=TEST" _ )
For intAction = 0 To (UBound(arrActions) - 2) Step 3
arrFileNames = Array(arrActions(intAction + 2))
'strMode can be "Pin" or "Unpin"
strMode = arrActions(intAction)
'strLocation can be "Start Menu" or "Taskbar" or "Both"
strLocation = arrActions(intAction + 1)
Set objFSO = CreateObject("Scripting.FileSystemObject")
Set objShellApp = CreateObject("Shell.Application")
Set objShell = CreateObject("WScript.Shell")
If LCase(strLocation) = "both" Then
arrLocations = Array("Start Menu", "Taskbar")
Else
arrLocations = Array(strLocation)
End If
For Each strLocation In arrLocations
If LCase(strMode) <> "pin" And LCase(strMode) <> "unpin" Then
WScript.Echo "Mode is incorrect. Please set to ""pin"" or ""unpin""."
WScript.Quit
ElseIf LCase(strLocation) <> "start menu" And LCase(strLocation) <> "taskbar" Then
WScript.Echo "Location is incorrect. Please set to ""Start Menu"" or ""Taskbar""."
WScript.Quit
Else
strMode = LCase(strMode)
If strMode = "pin" Then
strVerb = LCase(strMode & " to " & strLocation)
strMessage = " has been " & strMode & "ned to the " & strLocation & "."
ElseIf strMode = "unpin" Then
strVerb = LCase(strMode & " from " & strLocation)
strMessage = " has been " & strMode & "ned from the " & strLocation & "."
End If
For Each strFilePath In arrFileNames
If LCase(strFilePath) = "unpin_all" And strMode = "unpin" Then
strPinLocation = objShell.ExpandEnvironmentStrings("%APPDATA%") & _
"\Microsoft\Internet Explorer\Quick Launch\User Pinned\" & _
Replace(strLocation, " ", "") & "\"
For Each objFile In objFSO.GetFolder(strPinLocation).Files
strFullPath = objFile.Path
'Set objFile = objFSO.GetFile(objFile.Path)
Set objFolder = objShellApp.Namespace(objFile.ParentFolder & "\")
Set objFolderItem = objFolder.ParseName(objFile.Name)
Set colVerbs = objFolderItem.Verbs
For Each objVerb In colVerbs
If LCase(Replace(objVerb.name, "&", "")) = strVerb Then
objVerb.DoIt
WScript.Echo strFullPath & strMessage
End If
Next
Next
Else
If objFSO.FileExists(strFilePath) = True Then
Set objFile = objFSO.GetFile(strFilePath)
Set objFolder = objShellApp.Namespace(objFile.ParentFolder & "\")
Set objFolderItem = objFolder.ParseName(objFile.Name)
Set colVerbs = objFolderItem.Verbs
blnOptionFound = False
For Each objVerb In colVerbs
If LCase(Replace(objVerb.name, "&", "")) = strVerb Then
objVerb.DoIt
blnOptionFound = True
End If
Next
If blnOptionFound = True Then
WScript.Echo strFilePath & strMessage
Else
WScript.Echo "Unable to " & strMode & " " & strFilePath & _
" from the " & strLocation & ". The verb does not exist."
End If
Else
WScript.Echo "Could not find " & strFilePath
End If
End If
Next
End If
Next
Next
Error message