Taking remote orders via app - square-connect

I have small food store. I'm working on an app that will allow my customers to download the app, keep up with events, etc., but most importantly, order from my app menu ahead of time, take their CC payment ahead of time and I have their order waiting for them when they walk in. I want the purchase to now show up in my Square system so I can get started on the order and I would like to use Square POS to take and process the order so I don't have to keep up with two POS systems. This does not seem possible with Square? Suggestions, idea, help?

To my knowledge, that isn't currently possible with any of the available Square APIs. The best you can do is probably to set up a Square online store and allow users to make purchases from your site. Masala Wok is a good example of what this looks like.

Related

What kind of data format is that?

I found this record in the database which is used to hold multiple values.
I want to know what is this format called so that I know how to deal with it?
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check out my thoughts on wordpress hosting!</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:16:"michiel heijmans";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:6576:"<p>the key to conversing a visitor into a client is the creation of trust. your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service.</p><p>we often advise on how to gain trust in our <a title="website review" href="http://yoast.com/hire-me/website-review/">website reviews</a>, and i've compiled a list of some of the advice we've given over time. of course, trust can be earned in more ways than this, but we'll give you these seven to start with.</p><h2>1. use clear and normal language</h2><p>this is an often overseen issue that causes a lot of misgrief with your visitors. you should speak their language, not drown them in a sea of technical specs you don't even understand yourself. use a clear and direct style of writing. keep your audience in mind. do not focus on telling them what you want to tell them, focus on providing as many arguments as possible why their quality of life improves after buying that specific product.</p><h2>2. testimonials</h2><p>do not brag about your products yourself. if your products or services are really that good, i'm sure you'll find someone else that can do the bragging for you. make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company and if the customer agrees, even a picture of him. video seems to be the next big thing in testimonials, by the way. in my opinion, that video testimonial should be accompanied by a written excerpt:</p><div id="attachment_45461" class="wp-caption alignright" style="width: 590px"><img class="size-large wp-image-45461" title="testimonials as seen on cloversites.com" src="http://cdn2.yoast.com/wp-content/uploads/2012/03/testimonials-cloversites.com_-590x472.png" alt="testimonials as seen on cloversites.com" width="580" height="464" /><p class="wp-caption-text">testimonials as seen on cloversites.com</p></div><h2>3. verified signs</h2><p>everyone can create a verified sign, so don't let those verified signs fool you. but the majority of your visitors actually believe that you are the 'most appreciated hairdresser of mississippi' or the 'best plummer 2006'. man, i hate those signs. but when the signs are from well-known companies, they really do add value to a webshop:</p><div id="attachment_45459" class="wp-caption alignright" style="width: 590px"><img class="size-large wp-image-45459" title=""verified" signs" src="http://cdn2.yoast.com/wp-content/uploads/2012/03/verified-signs-dx.com_-590x76.png" alt=""verified" signs" width="580" height="74" /><p class="wp-caption-text">"verified" signs</p></div><p>by investing in the guidelines of the right verification companies รข the webshop shows that it has been keeping the customer in mind when setting up the website.</p><h2>4. pictures</h2><p>if you recognize the woman on this picture, please call the following toll-free number...:</p><p><img class="alignright size-large wp-image-45460" title="stock photography" src="http://cdn2.yoast.com/wp-content/uploads/2012/03/picture-stock-590x314.png" alt="stock photography" width="580" height="308" /></p><p>you can do better than that stock photo. listing actual pictures of yourself and/or your employees pushes conversion due to recognition and identification.</p><h2>5. list your physical address</h2><p>this one is really simple: people want to know there is a place to go to in case of problems (if any). having an actual store next to your webshop works even better, especially if a lot of your customers are relatively local.</p><p>in the netherlands digitalstreet.nl made this concept into a huge success, even though they're located in the south-west of the netherlands (quite near to where we are), people come from all over the netherlands because they'd rather buy the product in the store. there are more stories like that, but even if you don't want to do that, just listing your address on check-out pages increases trust a lot.</p><h2>6. what happens after check-out?</h2><p>there's this hesitation in almost all buying decisions: right before you click the pay now button. what's going to happen next? am i charged for taxes, import, anything else? can i select a wrapping paper? explain what happens after clicking that button. that way the customer is included in your ordering process and there are absolutely no suprises. that can be done with just a few short lines of text:</p><p><img class="alignright size-large wp-image-45458" title="checkout message on bloomingdales.com" src="http://cdn.yoast.com/wp-content/uploads/2012/03/checkout-bloomingdales.com_-590x244.png" alt="checkout message on bloomingdales.com" width="580" height="239" /></p><h2>7. show you care about more than making money</h2><p>the most important thing is that your website has to reflect your believe in the product or service you provide. just a list of products is not enough. also tell your customer about your company, your main values or mission statement. i really love the 1% for the planet from yvon chouinard (patagonia) and craig mathews (blue ribbon flies) http://www.onepercentfortheplanet.org. next to showing that you are involved, it also creates a huge sympathy and trust factor.</p><h2>we'd love to hear your tips!</h2><p>if you are selling products or services on your website, you must have thought about this subject. i'm curious: what have you done on your website to increase trust? what are you going to do?</p><p>7 ways to increase sales by creating trust is a post by <a rel="author" href="http://yoast.com/author/michiel/">michiel heijmans</a> on yoast - tweaking websites.a good wordpress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? check out my thoughts on wordpress hosting!</p><img src="http://feeds.feedburner.com/~r/joostdevalk/~4/1ssu1jmtutq" height="1" width="1"/>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:36:"http://wellformedweb.org/commentapi/";a:1:{s:10:"commentrss";a:1:{i:0;a:5:{s:4:"data";s:65:"http://yoast.com/7-ways-to-increase-sales-by-creating-trust/feed/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:38:"http://purl.org/rss/1.0/modules/slash/";a:1:{s:8:"comments";a:1:{i:0;a:5:{s:4:"data";s:2:"33";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:29:"http://search.yahoo.com/mrss/";a:2:{s:9:"thumbnail";a:1:{i:0;a:5:{s:4:"data";s:0:"";s:7:"attribs";a:1:{s:0:"";a:1:{s:3:"url";s:90:"http://cdn3.yoast.com/wp-content/uploads/2012/03/testimonials-cloversites.com_-125x125.png";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"content";a:4:{i:0;a:6:{s:4:"data";s:4:" ";s:7:"attribs";a:1:{s:0:"";a:2:{s:3:"url";s:81:"http://cdn.yoast.com/wp-content/upload73
It is a PHP serialized object, i.e. an object serialized with serialize() function: http://php.net/manual/en/function.serialize.php
For instance (from the manual):
class A {
public $one = 1;
public function show_one() {
echo $this->one;
}
}
$a = new A;
$s = serialize($a);
file_put_contents('store', $s);
Gives:
O:1:"A":1:{s:3:"one";i:1;}
You can use deserialize($sVarwiththeSerializedData) to revert it to the original state .

Google checkout shipping in Magento

in our website www.theprinterdepo.com we are going to implement google checkout. However I am not sure in what shipping methods or strategy to use.
In this page:
https://developers.google.com/checkout/developer/Google_Checkout_XML_API_Carrier_Calculated_Shipping#Process
Google says that they calculate based on the total weight of the items, but the thing is if one person buys one printer thats fine, but if he orders 3 printers of 50lbs, the shipping cost is invalid calculating it with 150lbs. It has to be calculated as 3 packages of 50lbs.
How would you do it in this scenario??
I have only had minimal investigation to this, but I don't think this can be handled by default installation. I know that you would need a shipping extension that can support the Google API shipping-packages, but real issue is that not even the Google API can support more than one package, either by API limitation or restriction by choice.
The <shipping-packages> tag encapsulates information about
all of the packages that will be shipped to the buyer.
At this time, merchants may only specify one package per order
I would love to see this come to full use as it would be a great addition to be able to say that anything with a weight over x requires additional packaging but currently I don't think it is possible. While this can be accomplished by separating the order into three orders, but that will over complicate the user experience and possible cause loss of sales.
Source:
https://developers.google.com/checkout/developer/Google_Checkout_XML_API_Carrier_Calculated_Shipping#tag_shipping-packages
The "limitation" mentioned above is only if you will rely on Google to calculate shipping for you using what they call carrier-calculated-shipping.
You do have other options to calculate shipping:
you can pre-calculate using whatever formula (or shipping service/plugin) you have based on the cart contents (you would know this prior to handing off the cart to Google for Checkout), which is essentially sending a flat rate shipping cost to Google, or perhaps;
use the merchant-calculations-api option so you can account for the destination/delivery address (not just cart contents). This option is more complex (you need to handle callbacks from Google), but it does give you critical information to work with when calculating shipping.
hth....

Breaking a project's first User Story in to tasks [closed]

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I'm starting a new project from scratch and have written User Stores to describe how a given user will interact with the system. But, I'm having trouble understanding how to break the first user story in to tasks without the first one becoming an epic.
For example, if I were building a car and the first user story said something like "As a driver, I would like to be able to change the direction of motion so that I don't hit things.", that would imply a user interface (steering wheel), but also motion (wheels) and everything necessary to link those together (axle, frame, linkage, etc...). In the end, that first user story always seems to represent about 40% of the project because it implies so much about the underlying architecture.
How do you break user stories down for a new project such that the first one doesn't become an epic representing your entire underlying architecture?
You might want to think of your story as a vertical slice of the system. A story may (and often will) touch components in all of the architectural layers of the system. You might therefore want to think of your tasks as the work needed to be done on each of the components that your story touches.
For example, Let's say you have a story like In order to easily be able to follow my friends' tweets, as a registered user, I want to automatically follow all of my gmail contacts that have twitter accounts.
In order to accomplish this, you will have to pass through the UI layer, service layer, persist some data in the data layer, and make an API call to twitter and gmail.
Your tasks might be:
Add an option to the menu
Add a new gmail authentication screen
Add a twitter authentication screen
Add a contact selection screen
Add a controller that calls into your service layer
Write a new service that does the work
Save contacts to the database
Modify your existing gmail API calling service to get contacts
Add a twitter API calling service to follow selected contacts
There: That's 9 possible tasks right there. Now, as a rule, you want your tasks to take roughly 1/2 a day to 2 days, with a bias towards one day (best practice, for sizing). Depending on the difficulty, you might break down these tasks further, or combine some if they are two easy (perhaps the two API calling services are so simple, you'd just have a modify external API services).
At any rate, this is a raw sketch of how to break the stories down.
EDIT:
In response to more question that I got on the subject of breaking stories into tasks, I wrote a blog post about it, and would like to share it here. I've elaborated on the steps needed to break the story. The link is here.
When we started projects under a Scrum management style, the first set of tasks was always broad, or as you describe it: epic. That's inevitable, the framework of any project is usually the most important, largest, and time-consuming portion, but it supports the rest of the project. In order to pare down the scale on overwhelming-ness of how much there is to do see if you can list the MOST essential parts. Then work on defining those tasks as the starting points. Therefore you have a few tasks as starting points for a broad beginning. Hope that makes sense!
A user story describe the what while a task is more about the how.
There is no perfect formula, just add any task that describe how the user story is going to be implemented, documented or tested.
Keep in mind that a task should be estimated in hours, so try to scale and detail the tasks accordingly.
If you feel that you have too many tasks for a story (even if you have 1-8 hours long tasks), then maybe you should consider rewriting your user story in the first place because it's probably too complex.
Good luck
The story that you implement at the beginning can be refined over time. You dont need to think that every story has to be the final version that the user is going to use.
For example, in a recent project we had to develop an application which involved indexing various websites, and matching them against filters created by users, and finally alerting the user of matches (thing of it as google alert on steroids).
If you look at it from one perspective, there is only one story - "As a user I want to get alerts from matching pages". But look at it from another perspective of "what are the risks we want to mitigate". The first risk was that users wouldn't get relevant or better hits compared to google alerts. The second risk was in learning the technology to build this.
So our first user story was simply "As a user I want relevant hits", then we built just the hit matching algorithm on a hardcoded set of pages and hardcoded filters for some early users and got their feedback.
There might actually be a bit of back and forth here with multiple smaller stories to capture learning like "As a user I want more priority to be given to matches in the URL" etc.. these stories comes from the feedback as we iterate over what the early users consider "relevant hits".
Next, we broadened it to "As a user I want hits from specific websites" and we built the indexing architecture to crawl user specified sites and do hit matching on that.
The third story was "As a user I want to define my own filters", and we built this part of the system.
In this way we were able to build up the architecture piece by piece. Through most of the initial part, only early users could use the system, and many pieces of data were hardcoded etc.
After a point, early users could use the system completely. Then we added stories for allowing new users to register and opened it up to the public.
To cut a long story short, the story you implement first could implement only a small part of the final story, hardcoding and scaffolding everything else. And then you can iterate on it over time till you get the story that you might actually release to the public.
I've come to a crossroads with this issue in the past. User stories are supposed to be isolated so you can do them without any other stories, in whatever order, etc. But I found making that happen just made everything more complicated. To me this fell under the "Individuals and interactions over processes and tools" part of the agile manifesto - or at least my interpretation of it.
The ultimate goal is ship. And to ship you have to build, and to build you have to stop futzing with scrum and just get stuff done and make sure you track it.
So what we did was break a cardinal rule of stories and we made some tech stories like "create a preliminary schema". We also declared that some stories were dependent on others, and noted that on the back of the story card.
In the end I felt this type of story was few and far between, and the difficulty of the alternative justified the exception.

Ways to enhance a trial user's first time experience

I am looking for some ideas on enhancing a trial-user's user experience when he uses a product for the first time. The product is aimed at a particular domain and has various features/workflows. Experienced users of the product naturally find interesting ways to combine features to get the results they want (somewhat like using an IDE from a programmer's perspective).Trial users get to use all features of the product in a limited fashion (For ex: If there is a search functionality, the trial-user might see only the top 20 results, or he may be allowed to search only a 100 times). My question is: What are the best ways to help a trial-user explore/understand the possibilities of the product in the trial period, especially in the first 20 - 60 mins before the user gives up on the product?
Edit 1: The product is a desktop app (served via JNLP, so no install required) and as pointed out in the comments, the expectations can be different in this case. That said, many webapps do take a virtual desktop form and so, all suggestions are welcome.
Check out how blinksale.com handles this. It's an invoicing app, but to prevent it from looking too empty for a new account, they show static images in places where you'd actually have content if you used the app. Makes it look less barren at first until you get your own data in.
if you can, avoid feature limiting a trial. it stops the user from experiencing what the product is ACTUALLY like. It also prevents a user from finding out if a feature actually works like they want/expect/need it to.
if you have a trial version, and you can, optimise it for first time use. focus on / highlight the features that allow the user to quickly and easily get benefits for useful output from the system.
allow users to export any data they enter into a trial system - and indicate that this is possible/easy. you don't want them to be put off from trying something because of a potential for wasted effort.
avoid users being required to do lots of configuration before using a trial. prepopulate settings based on typical/common/popular settings. you may also want to consider having default settings for different types of usage. e.g. "If you want to see what the system is like for scenario X, use configuration J. If you want to see what the system is like for use case Y, use configuration K." where J & K are collections of settings best suited to a particular type of usage.
I'll speak from personal experience while evaluating trial applications.
The most annoying trial applications are those which keep popping up nag screens or constantly reminding me that I'm using a trial. Trials which act exactly like the real product from the beginning till the end of the trial period are just awesome. Limited features are annoying, the only exception I can think of when you could use it is where you have rarely used feature which would allow people to exploit the trial (by using this "once-in-lifetime" needed feature and uninstalling). If you have for example video editing software trial which puts "trial" watermark on output, I'd uninstall it as soon as I'd notice it. In my opinion trial should seamlessly integrate into user work-flow so that once the trial ends they would think "Hey, I have been using this awesome program almost each day since I got the trial, I absolutely have to buy it." Sure some people will exploit it, but at the end you should target the group which will use your product in daily work-flow instead of one time users. Even if user "trials" it 2 times per year, he will keep coming back to your product and might even buy it after 2nd or 3rd "one-time use".
(Sorry for the wall of the text and rant)
As for how to improve the first session. I usually find my way around programs easily, but one time only pop-up/screen (or with check-box to never show it again) with videos showing off best features and intended work-flow are quite helpful. Also links to sample documents might be helpful. If your application can self-present itself (for example slide-show about the your slide-show program) you could include such document. People don't like to read long and boring help files, but if you have designer in your team, you could ask him to make a short colourful intro pdf. Also don't throw all the features at the user at the same time. Split information into simple categories and if user is interested into one specific category keep feeding him more specific information. That's why videos are so good, with 3-6 x ~3-5 minute videos you can tell a lot. Also depending how complex your program is you could include picture with information where specific things are located on the screen.
Just my personal opinion, I have never made a trial myself. Hope it helps.
An interactive walk through/lab exercise that really highlights the major and exciting offerings of your application.
Example: Yahoo mail does the same when the users opt to use new mail interface
There are so many ways you can go with this. I still can't claim to have found the best approach.
However, my plan from the beginning with my online (Silverlight) software was to give away something thousands of people will find useful and can use for free. The free version is pretty well representative of the professional product, with only a few features missing that enhance productivity (I'm working on those professional features now). And then I do have a nag popup that comes up every 5 minutes suggesting that you should buy it. That popup can be dismissed as many times as you want. I know that popup will annoy some people but I suppose that's the trade off. There is no perfect plan. But I don't think the occasional nag popup scares that many people away, especially when it can be dismissed with a single click.
I was inspired by Balsamiq Mockups, which has been hugely successful over the past couple years. My trial/nag popup way of doing things was copied almost exactly from Balsamiq. I honestly don't know if this is the ideal plan, but it has obviously worked for them. By the way, I think another reason for Balsamiq's success is that the demo doesn't have to be downloaded & installed. Since the demo is in Flash, there's a very high conversion rate of users actually trying it and becoming addicted to it.

What are some good examples showing that "I am not the user"?

I'm a software developer who has a background in usability engineering. When I studied usability engineering in grad school, one of the professors had a mantra: "You are not the user". The idea was that we need to base UI design on actual user research rather than our own ideas as to how the UI should work.
Since then I've seen some good examples that seem to prove that I'm not the user.
User trying to use an e-mail template authoring tool, and gets stuck trying to enter the pipe (|) character. Problem turns out to be that the pipe on the keyboard has a space in the middle.
In a web app, user doesn't see content below the fold. Not unusual. We tell her to scroll down. She has no idea what we're talking about and is not familiar with the scroll thumb.
I'm listening in on a tech support call. Rep tells the user to close the browser. In the background I hear the Windows shutdown jingle.
What are some other good examples of this?
EDIT: To clarify, I'm looking for examples where developers make assumptions that turn out to be horribly false about what users will know, understand, etc.
I think one of the biggest examples is that expert users tend to play with an application.
They say, "Okay, I have this tool, what can I do with it?"
Your average user sees the ecosystem of an operating system, filesystem, or application as a big scary place where they are likely to get lost and never return.
For them, everything they want to do on a computer is task-based.
"How do I burn a DVD?"
"How do I upload a photo from my camera to this website."
"How do I send my mom a song?"
They want a starting point, a reproducible work flow, and they want to do that every time they have to perform the task. They don't care about streamlining the process or finding the best way to do it, they just want one reproducible way to do it.
In building web applications, I long since learned to make the start page of my application something separate from the menus with task-based links to the main things the application did in a really big font. For the average user, this increased usability hugely.
So remember this: users don't want to "use your application", they want to get something specific done.
In my mind, the most visible example of "developers are not the user" is the common Confirmation Dialog.
In most any document based application, from the most complex (MS Word, Excel, Visual Studio) through the simplest (Notepad, Crimson Editor, UltraEdit), when you close the appliction with unsaved changes you get a dialog like this:
The text in the Untitled file has changed.
Do you want to save the changes?
[Yes] [No] [Cancel]
Assumption: Users will read the dialog
Reality: With an average reading speed of 2 words per second, this would take 9 seconds. Many users won't read the dialog at all.
Observation: Many developers read much much faster than typical users
Assumption: The available options are all equally likely.
Reality: Most (>99%) of the time users will want their changes saved.
Assumption: Users will consider the consequences before clicking a choice
Reality: The true impact of the choice will occur to users a split second after pressing the button.
Assumption: Users will care about the message being displayed.
Reality: Users are focussed on the next task they need to complete, not on the "care and feeding" of their computer.
Assumption: Users will understand that the dialog contains critical information they need to know.
Reality: Users see the dialog as a speedbump in their way and just want to get rid of it in the fastest way possible.
I definitely agree with the bolded comments in Daniel's response--most real users frequently have a goal they want to get to, and just want to reach that goal as easily and quickly as possible. Speaking from experience, this goes not only for computer novices or non-techie people but also for fairly tech-savvy users who just might not be well-versed in your particular domain or technology stack.
Too frequently I've seen customers faced with a rich set of technologies, tools, utilities, APIs, etc. but no obvious way to accomplish their high-level tasks. Sometimes this could be addressed simply with better documentation (think comprehensive walk-throughs), sometimes with some high-level wizards built on top of command-line scripts/tools, and sometimes only with a fundamental re-prioritization of the software project.
With that said... to throw another concrete example on the pile, there's the Windows start menu (excerpt from an article on The Old New Thing blog):
Back in the early days, the taskbar
didn't have a Start button.
...
But one thing kept getting kicked up
by usability tests: People booted up
the computer and just sat there,
unsure what to do next.
That's when we decided to label the
System button "Start".
It says, "You dummy. Click here." And
it sent our usability numbers through
the roof, because all of a sudden,
people knew what to click when they
wanted to do something.
As mentioned by others here, we techie folks are used to playing around with an environment, clicking on everything that can be clicked on, poking around in all available menus, etc. Family members of mine who are afraid of their computers, however, are even more afraid that they'll click on something that will "erase" their data, so they'd prefer to be given clear directions on where to click.
Many years ago, in a CMS, I stupidly assumed that no one would ever try to create a directory with a leading space in the name .... someone did, and made many other parts of the system very very sad.
On another note, trying to explain to my mother to click the Start button to turn the computer off is just a world of pain.
How about the apocryphal tech support call about the user with the broken "cup holder" (CD/ROM)?
Actually, one that bit me was cut/paste -- I always trim my text inputs now since some of my users cut/paste text from emails, etc. and end up selecting extra whitespace. My tests never considered that people would "type" in extra characters.
Today's GUIs do a pretty good job of hiding the underlying OS. But the idosyncracies still show through.
Why won't the Mac let me create a folder called "Photos: Christmas 08"?
Why do I have to "eject" a mounted disk image?
Can't I convert a JPEG to TIFF just by changing the file extension?
(The last one actually happened to me some years ago. It took forever to figure out why the TIFF wasn't loading correctly! It was at that moment that I understood why Apple used to use embedded file types (as metadata) and to this day I do not understand why they foolishly went back to file extensions. Oh, right; it's because Unix is a superior OS.)
I've seen this plenty of times, it seems to be something that always comes up. I seem to be the kind of person who can pick up on these kind of assumptions (in some circumstances), but I've been blown away by what the user was doing other many times.
As I said, it's something I'm quite familiar with. Some of the software I've worked on is used by the general public (as opposed to specially trained people) so we had to be ready for this kind of thing. Yet I've seen it not be taken into account.
A good example is a web form that needs to be completed. We need this form completed, it's important to the process. The user is no good to us if they don't complete the form, but the more information we get out of them the better. Obviously these are two conflicting demands. If just present the user a screen of 150 fields (random large number) they'll run away scared.
These forms had been revised many times in order to improve things, but users weren't asked what they wanted. Decisions were made based on the assumptions or feelings of various people, but how close those feelings were to actual customers wasn't taken into account.
I'm also going to mention the corollary to Bevan's "The users will read the dialog" assumption. Operating off the "the users don't read anything" assumption makes much more sense. Yet people who argue that the user's don't read anything will often suggest putting bits of long dry explanatory text to help users who are confused by some random poor design decision (like using checkboxes for something that should be radio buttons because you can only select one).
Working any kind of tech support can be very informative on how users do (or do not) think.
pretty much anything at the O/S level in Linux is a good example, from the choice of names ("grep" obviously means "search" to the user!) to the choice of syntax ("rm *" is good for you!)
[i'm not hatin' on linux, it's just chock full of unix-legacy un-usability examples]
How about the desktop and wallpaper metaphors? It's getting better, but 5-10 years ago was the bane of a lot of remote tech support calls.
There's also the backslash vs. slash issue, the myriad names for the various keyboard symbols, and the antiquated print screen button.
Modern operating systems are great because they all support multiple user profiles, so everyone that uses my application on the same workstation can have their own settings and user data. Only, a good portion of the support requests I get are asking how to have multiple data files under the same user account.
Back in my college days, I used to train people on how to use a computer and the internet. I'd go to their house, setup their internet service show them email and everything. Well there was this old couple (late 60's). I spent about three hours showing them how to use their computer, made sure they could connect to the internet and everything. I leave feeling very happy.
That weekend I get a frantic call, about them not being able to check their email. Now I'm in the middle of enjoying my weekend but decide to help them out, and walk through all the things, 30 minutes latter, I ask them if they have two phone lines..."of course we only have one" Needless to say they forgot that they need to connect to the internet first (Yes this was back in the day of modems).
I supposed I should have setup shortcuts like DUN - > Check Email Step 1, Eduora - Check Email Step 2....
What users don't know, they will make up. They often work with an incorrect theory of how an application works.
Especially for data entry, users tend to type much faster than developers which can cause a problem if the program is slow to react.
Story: Once upon a time, before the personal computer, there was timesharing. A timesharing company's customer rep told me that once when he was giving a "how to" class to two or three nice older women, he told them how to stop a program that was running (in case it was started in error or taking to long.) He had one of the students type ^K, and the timesharing terminal responded "Killed!". The lady nearly had a heart attack.
One problem that we have at our company is employees who don't trust the computer. If you computerize a function that they do on paper, they will continue to do it on paper, while entering the results in the computer.

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