Keyword suggestion Algorithm - algorithm

I have been working on a project which asks me to give keyword/keyphrase suggestion based on description of the product.
What I have currently: Description of the Product, Category of product(May or may not be present).
What I want: Machine generated keywords/keyphrases based on description.
What research I have done: (NLP Based approach) This problem can be broken down into two separate approaches.
Not using the past Data : Just summarizing on current description
Method: - Tokenization, stemming, stopwords removal etc. (Preprocessing)
Shallow NLP (Constituency Parsing) and retain only NP & JJ phrases.
This would be an approach which doesn't use description present in database.
What I was looking for is a better approach which uses ML algorithms and also uses my past product description data.
I was thinking about applying shallow parsing on entire dataset, and then give keywords which encounters in more than N number of products.
What algorithm or approach would come in handy?
How can I use my data?

Try to look at basic models Like: Term Frequency or TF-IDF, This give you some important words: https://en.wikipedia.org/wiki/Tf%E2%80%93idf,
Then search for text clustering(For cluster text into group that are related to each other) and Topic detection approaches(this can help you find prominent words and topic related to a document)
Then you can find keyword for each cluster(also you can consider categories of documents), and try to find most relevant words to another words
I suggest read some/or whole chapters of this book: http://nlp.stanford.edu/IR-book/https://en.wikipedia.org/wiki/Tf%E2%80%93idf

Related

Algorithm to recognize keywords' categories in a One-search-box-for-all model query

I'm aiming at providing one-search-box-for-everything model in search engine project, like LinkedIn.
I've tried to express my problem using an analogy.
Let's assume that each result is an article and has multiple dimensions like author, topic, conference (if that's a publication), hosted website, etc.
Some sample queries:
"information retrieval papers at IEEE by authorXYZ": three dimensions {topic, conf-name, authorname}
"ACM paper by authoABC on design patterns" : three dimensions {conf-name, author, topic}
"Multi-threaded programming at javaranch" : two dimensions {topic, website}
I've to identify those dimensions and corresponding keywords in a big query before I can retrieve the final result from the database.
Points
I've access to all the possible values to all the dimensions. For example, I've all the conference names, author names, etc.
There's very little overlap of terms across dimensions.
My approach (naive)
Using Lucene, index all the keywords in each dimension with a dedicated field called "dimension" and another field with actual value.
Ex:
1) {name:IEEE, dimension:conference}, etc.
2) {name:ooad, dimension:topic}, etc.
3) {name:xyz, dimension:author}, etc.
Search the index with the query as-it-is.
Iterate through results up to some extent and recognize first document with a new dimension.
Problems
Not sure when to stop recognizing the dimensions from the result set. For example, the query may contain only two dimensions but the results may match 3 dimensions.
If I want to include spell-checking as well, it becomes more complex and the results tend to be less accurate.
References to papers, articles, or pointing-out the right terminology that describes my problem domain, etc. would certainly help.
Any guidance is highly appreciated.
Solution 1: Well how about solving your problem using Natural Language Processing Named Entity Recognition (NER). Now NER can be done using simple Regular Expressions (in case where the data is too static) or else you can use some Machine Learning Technique like Hidden Markov Models to actually figure out the named entities in your sequence data set. Why I stress on HMM as compared to other Machine Learning Supervised algorithms is because you have sequential data with each state dependent on the previous or next state. NER would output for you the dimensions along with the corresponding name. After that your search becomes a vertical search problem and you can just search for the identified words in different Solr/Lucene fields and set your boosts accordingly.
Now coming to the implementation part, I assume you know Java as you are working with Lucene, so Mahout is a good choice. Mahout has an HMM built in and you can train+test the model on your data set. I am also assuming you have large data set.
Solution 2: Try to model this problem as a property graph problem. Check out something like Neo4j. I suggest this as your problem falls under schema less domain. Your schema is not fixed and problem very well can be modelled as a graph where each node would be a set of key value pairs.
Solution 3: As you said that you have all possible values of dimensions than before anything else why not simply convert all your unstructured data from your text to structured data by using Regular Expressions and again as you do not have fixed schema so store the data in any NoSQL key value database. Most of them provided Lucene Integrations for full text search, then simply search on those database.
what you need to do is to calculate the similarity between the query and the document set you are looking in. Measures like cosine similarity should serve your need. However a hack that you can use is calculate the Tf/idf for the document and create an index using that score from there you can choose the appropriate one. I would recommend you to look into Vector Space Model to find a method that serves your need!!
give this algorithm a look aswell
http://en.wikipedia.org/wiki/Okapi_BM25

NLP, algorithms for determining if block of text is "similar" to other (after already having matched for keyword)

I've been reading up on NLP as much as I can and searching on here but haven't found anything that seems to address exactly what I am trying to do. I am pretty new to NLP, only having had some minor exposure before, so far I have gotten the NLP processor I'm using working to where I am able to extract the POS from the text.
I am just working with a small sample document and then with one "input phrase" that I am basically trying to find a match for. The code I've written so far basically does this:
takes the input phrase and the "searchee (document being searched on)" and breaks them down into Lists of individual words, then also gets the POS for each word. User also puts in one kewyord that is in the input phrase (and should be in doc being searched)
both Lists are searched for the keyword that the user input, then, for the first place this keyword is found in each document, a set number of words before and after are taken (such as 5). These are put into a dataset for processing, so if one article had:
keyword: football
"A lot of sports are fun, football is a great, yet very physical sport."
- Then my process would truncate this down to "are fun, football is a"
My goal is to compare the pieces, such as the "are fun, football is a" for similarity as far as if they are likely to be used in a similar context, etc.
I'm wondering if anyone can point me in the right direction as far as patterns that could be used for this, algorithms, etc. The example above is simplistic, just to give an idea, but I would be planning to make this more complex if I can find the right place to learn more about this. Thanks for any info
It seems you're solving the good old KWIC problem. That can be done with indexing, or just a simple for loop through the words in a text:
for i = 0 to length(text):
if text[i] == word:
emit(text[i-2], text[i-1], text[i], text[i+1], text[i+2])
Where emit might mean print them, store them in a hashtable, whatever.
What you are trying to do is more of a classic Information Retrieval problem than NLP, though they are very similar. You are building a Term-Frequency dictionary.
I'm not sure what you mean by POS, but you are trying to extract "shingles" of phrases from the text and compare them with other shingles in your corpus. You can compute similar via cosine similarity or by calculating the String Edit Distance between the phrases.
It may help to review some introductory IR slides to clarify these concepts. Dr. Rao Kambhampati generously makes slides and audio lectures available on his site.
If you just want to generate a text you can look here http://phpir.com/text-generation. If you want to look for similarities you can look for a trigram-search or more simple a wildcard search with a trie: http://phpir.com/tries-and-wildcards. Here is a good article about shingling:http://phpir.com/shingling-near-duplicate-detection

Can anyone point me toward a content relevance algorithm?

A new project with some interesting requirements has arrived on my desk. I need to develop a searchable directory of businesses, with a focus on delivering relevant results based on arbitrary search queries. The businesses can be of any niche; there's no one area that is more represented than another.
When googling for things like "search algorithm" or "content relevance algorithm," all I get are references to Google's "Mystical Algorithm of the Old Gods" and SEO firms.
Does the relevance value of MySQL's full text Match() function have what it takes for the task? I've never used it, but I'm definitely going to do some testing. Also, since this will largely be a human edited directory, I can assume that we can add weighted factors like tagging and categories. What would be a good way to combine these factors with MySQL's Match() relevancy?
I'm also open to ideas that I've not discussed here.
For an example of information retrieval based techniques lookup TF-IDF or BM25.
For machine learning based techniques, lookup RankNet and its variants from MSR.
If you have hand edited data, have a look at Oracle text search. In one of my previous projects we had some good results.
I was not directly involved in the database setups, but I know that the results were very welcome. (Before this they had just keyword based search).
Use a search engine like Solr to index the data. You can still use MySql to hold the data, but for searches use a search engine.

Search ranking/relevance algorithms

When developing a database of articles in a Knowledge Base (for example) - what are the best ways to sort and display the most relevant answers to a users' question?
Would you use additional data such as keyword weighting based on whether previous users found the article of help, or do you find a simple keyword matching algorithm to be sufficient?
Perhaps the easiest and most naive approach that will give immediately useful results would be to implement *tf-idf:
Variations of the tf–idf weighting scheme are often used by search engines as a central tool in scoring and ranking a document's relevance given a user query. tf–idf can be successfully used for stop-words filtering in various subject fields including text summarization and classification.
In a recent related question of mine here I learned of an excellent free book on this topic which you can download or read online:
An Introduction to Information Retrieval
That's a hard question, and companies like Google are pushing a lot of efforts to address this question. Have a look at Google Enterprise Search Appliance or Exalead Enterprise Search.
Then, as a personal opinion, I don't think that any "naive" approach is going to improve much the result compared to naive keyword search and ordering by the number of views on the documents.
If you have the possibility to expose your knowledge base to the web, then, just do it, and let your favorite search engine handles the search for you.
I think the angle here is not the retrieval itself... its about scoring the relevence of the information retrieved (A more reactive and passive approach) which can be later used to improve the search engine.
I guess you can try -
knn on tfidf for retrieving information
Hand tagging these retrieved info a relevency score
Then regress that score to predict the score for an unknwon search result and sort it.
Just a thought...
The third point is actually based on Rocchio algorithm. You can see it here
A little more specificity of your exact problem would be good. There are a lot of different techniques that you can use. Many of these are driven by other pieces of data. You can of course use Lucene and build your own indexes. There are bindings for many languages to lucene. Moving up there is also the Solr project which is Lucene with a lot of tools and extra functionality around it. That may be more along the lines of what you are looking for.
Intent is tricky and most modern search engines rely on statistical intent to aid in the ordering of results. You can always have an is this article useful button and store the query text that leads to useful documents. You could then add a layer of information to the index to boost specific words or phrases and help them point to certain documents.
Some things to think about...How many documents? What is the average length? Are they updated frequently? What do users do with the documents? What does the spread of unique words to documents look like? (More simply is it easy to match a query with a specific document(s) based on common unique features.)
If it is on the web you can always make a google custom search engine that just searches your site although you may find this to be sub-optimal for a variety of reasons.
You can always start with a simple index and gradually make it more sophisticated by talking with users and capturing data.
keyword matching is not enough when dealing with questions, you need to understand intent, as joannes say a very hot topic in search

Is there an algorithm that extracts meaningful tags of english text

I would like to extract a reduced collection of "meaningful" tags (10 max) out of an english text of any size.
http://tagcrowd.com/ is quite interesting but the algorithm seems very basic (just word counting)
Is there any other existing algorithm to do this?
There are existing web services for this. Two Three examples:
Yahoo's Term Extraction API
Topicalizer
OpenCalais
When you subtract the human element (tagging), all that is left is frequency. "Ignore common English words" is the next best filter, since it deals with exclusion instead of inclusion. I tested a few sites, and it is very accurate. There really is no other way to derive "meaning", which is why the Semantic Web gets so much attention these days. It is a way to imply meaning with HTML... of course, that has a human element to it as well.
Basically, this is a text categorization problem/document classification problem. If you have access to a number of already tagged documents, you could analyze which (content) words trigger which tags, and then use this information for tagging new documents.
If you don't want to use a machine-learning approach and you still have a document collection, then you can use metrics like tf.idf to filter out interesting words.
Going one step further, you can use Wordnet to find synonyms and replace words by their synonym, if the frequency of the synonym is higher.
Manning & Schütze contains a lot more introduction on text categorization.
In text classification, this problem is known as dimensionality reduction. There are many useful algorithms in the literature on this subject.
You want to do the semantic analysis of a text.
Word frequency analysis is one of the easiest ways to do the semantic analysis. Unfortunately (and obviously) it is the least accurate one. It can be improved by using special dictionaries (like for synonims or forms of a word), "stop-lists" with common words, other texts (to find those "common" words and exclude them)...
As for other algorithms they could be based on:
Syntax analysis (like trying to find the main subject and/or verb in a sentence)
Format analysis (analyzing headers, bold text, italic... where applicable)
Reference analysis (if the text is in Internet, for example, then a reference can describe it in several words... used by some search engines)
BUT... you should understand that these algorithms are mereley heuristics for semantic analysis, not the strict algorithms of achieving the goal.
The problem of semantic analysis is one of the main problems in Artificial Intelligence/Machine Learning studies since the first computers appeared.
Perhaps "Term Frequency - Inverse Document Frequency" TF-IDF would be useful...
You can use this in two steps:
1 - Try topic modeling algorithms:
Latent Dirichlet Allocation
Latent word Embeddings
2 - After that you can select the most representative word of every topic as a tag

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