Magento Shopping Cart Price Rule's Are Not Working - magento

Magento Shopping Cart Price Rule's Are Not Working.
I Have Add Coupon Code But It Not Reflect Any Output.
Please Share Any Documents For The Same.

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applying a 20% discount for students to magento store

I am trying to apply a student discount to some of my products but I can only see a way of applying a discount to the product itself, so everyone gets the discount! What I really want is somewhere for students to enter a code to get their discount, how can I achieve this please?
If you want to create a discount with coupon code, you should create a shopping cart price rule. So the students can add the products to cart and enter the coupon code on shopping cart page to get the discount for the products.
In Magento backend go to Promotions > Shopping Cart Price Rules.
Click Add New Rule on the top right.
Complete all required options. Set Coupon field to Specific Coupon and enter a coupon code on below text field. On conditions tab, configure settings for discount products that should be found in cart. On actions tab, configure setting to apply rules only for discounted product.

Magento product custom options, show discount in cart

i have a problem with my magento cms. On some of my products, i have added a custom option, with a dropdown. All the options in the dropdown gives 20% discount, and the discount is reduced from the price in the shopping cart, but i want the discount showed in the cart, like it does when a coupon is used. How can i do that?
I think you need to start using configurable products to adjust prices on options. You can easily solve this issue if you use configurable products and know some Magento programming.

The Shopping cart and the product view page in magento

I know the location of the prouduct page is view.phtml and calculate price in /varien/Product.js, Abstract.php for custom option prices' labels. (I had made some modifcation for these files)
But what about the shopping cart's? i know default.phtml is about the frontend and get price from Data.php but what about the custom option values? Does it reload the price like Product.js?
I want to standardize the prices in my magento but they having different custom option price.
So for example consider i have offer a half price discount for the product so (karat tone : 18k +37.5$) in my product page but (Karat tone : 18k +70$) appear in my shopping cart (no discount)
The product price is fine in my case, only the custom option has problem
You only need to tell me where does the custom option of the shopping cart local.
None of these paths helps i presume its in the backend, inside mage or so observer file.

In Magento how to get the regular price of each product that include tax in the shopping cart?

I use this line to get the regular price of the product item in the shopping cart,
$this->helper('checkout')->formatPrice($_item->getProduct()->getPrice());
But I actually want to get the regular price include the tax, any idea how I can get it?
Something like this?
Mage::helper('tax')->getPrice($_item->getProduct(), $_item->getProduct()->getPrice());
See also Magento get price including tax in a none-template file

Magento discount coupon feature on product page

I want to have a coupon code generator on product page and whenever a customer enters that code it gets certain discount in the shopping cart.Any help would be appreciated.
You should check Catalog price rules and Shopping cart price rules. You can create conditions for particular products. Thus, the discounts will be applied only the products added to the rule.
or
How to Set-up a Discount Coupon in Magento

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