Exclude BUILD files from rsync - shell

Question

I am trying to upload files from my local computer to a server via ssh for deployment. In the upload, I want to exclude some files like .pyc and BUILD.
I have managed to exclude all the files, but the ones called BUILD.
This is currently my (dry-run) terminal command:
rsync -e ssh --dry-run \
--recursive --archive --verbose \
--delete \
--exclude='*.pyc' \
--exclude='*.scss' \
--exclude='__*.js' \
--exclude='*BUILD' \
--exclude='*.jar' \
--exclude='*.DS_Store' \
--exclude='__pycache__' \
local_folder/ \
server:server_folder/
All the exclusions work, except BUILD.
I tried:
--exclude='*/BUILD'
--exclude='*BUILD'
--exclude='BUILD'
None of the previous seems to have detected and deleted the existing BUILD files.
Any ideas on how I can exclude these files?
Thank you!

Answer 1

The command seems to be working but could be that the BUILD files already existed previously.
If you have excluded files or directories from being transferred, --delete-excluded will remove them from the destination side, so this should work:
rsync -e ssh --dry-run \
--recursive --archive --verbose \
--exclude='*.pyc' \
--exclude='*.scss' \
--exclude='__*.js' \
--exclude='*BUILD' \
--exclude='*.jar' \
--exclude='*.DS_Store' \
--exclude='__pycache__' \
--delete-excluded \
local_folder/ \
server:server_folder/
To complement check also this answer which explain the delete options in rsync https://superuser.com/a/156702/284722