Can't create HIVE table with 'ROW FORMAT SERDE' - hadoop

Question

I am trying to create a HIVE table with SERDE. But it always fails.
My table creation command -
CREATE TABLE products_info_raw(
id STRING,
name STRING,
reseller STRING,
category STRING,
price BIGINT,
discount FLOAT,
profit_percent FLOAT
)
PARTITIONED BY (
rptg_dt STRING
)
ROW FORMAT SERDE
'org.apache.hadoop.hive.contrib.serde2.JsonSerde';
I added jar -
ADD jar /Users/<user>/Development/Hadoop/projects/e-commerce/hive-json-serde.jar;
that contains the necessary JsonSerde class -
META-INF/
META-INF/MANIFEST.MF
org/
org/apache/
org/apache/hadoop/
org/apache/hadoop/hive/
org/apache/hadoop/hive/contrib/
org/apache/hadoop/hive/contrib/serde2/
org/json/
org/apache/hadoop/hive/contrib/serde2/JsonSerde.class
org/apache/hadoop/hive/contrib/serde2/NewJson.class
org/json/CDL.class
org/json/Cookie.class
org/json/CookieList.class
org/json/HTTP.class
org/json/HTTPTokener.class
org/json/JSONArray.class
org/json/JSONException.class
org/json/JSONML.class
org/json/JSONObject$1.class
org/json/JSONObject$Null.class
org/json/JSONObject.class
org/json/JSONString.class
org/json/JSONStringer.class
org/json/JSONTokener.class
org/json/JSONWriter.class
org/json/Test$1Obj.class
org/json/Test.class
org/json/XML.class
org/json/XMLTokener.class
But always keep getting below error -
Caused by: java.lang.ClassNotFoundException: org.apache.hadoop.hive.serde2.SerDe
at java.net.URLClassLoader.findClass(URLClassLoader.java:381)
at java.lang.ClassLoader.loadClass(ClassLoader.java:424)
at sun.misc.Launcher$AppClassLoader.loadClass(Launcher.java:349)
at java.lang.ClassLoader.loadClass(ClassLoader.java:357)
I am using HIVE 3.1.0.
Please help.