How is a Segment different from Marketing List? What is their purpose? - dynamics-crm

How is a Segment (Dynamics for Marketing) different from Marketing List (Dynamics for Sales)?
Is Marketing List for Campaign same as Segment for Customer Journey?
Are their purpose any different Marketing List for Campaign and Segment for Customer Journey?

The important differences:
You can always add members to/remove members from a marketing list, while you can't modify static segment once it is live
Marketing list "live" inside CDS (SQL) - i.e. it is subject to SDK limitation like any other entity and performance implications
Segments "live" in cloud, so they're not subject to SDK limitation (i.e. way better performance, no issues when running big campaign)
Marketing list can be used for contacts subscription/unsubscription while segments can't
Segments can be used to process both interactions (i.e. things like clicking an email link, submitting a form, or registering for an event) and profiles, while marketing list can process just profiles
Over all I understand your confusion - its just a matter of providing static segment similar capabilities marketing list have (i.e. subscription/unsubscription).
You can post it as an idea here: https://experience.dynamics.com/ideas/list/?forum=dfa5b83d-9e4c-e811-a956-000d3a1bef07
Disclaimer: I work in Microsoft Dynamics Marketing as a developer, and this is "how I feel about this", not official statement of any kind.

Related

Google Job Search API

Does google have an API for this feature?
https://www.google.com/search?q=product+manager+jobs&oq=product+manager+jobs+&aqs=chrome..69i57j0l4j69i60l3.5823j1j7&sourceid=chrome&ie=UTF-8&ibp=htl;jobs&sa=X&ved=2ahUKEwjPuIDJhebnAhWTqp4KHTXeCB0QiYsCKAB6BAgGEAM#htivrt=jobs&htidocid=2YjfCdSoJeXy_7nXAAAAAA%3D%3D&fpstate=tldetail
Wherein in the API I can pass a keyword then returns open jobs related to the keyword.
Right now google does not have such API, they only have an API for a job to be indexed and appear as a result. If you want to get jobs results you can use third party solutions for it.
I work at SerpApi and we have an API for Google Jobs.
You can check the playground and documentation to get a better idea of how it works.
Here is a part of a response sample for an individual job listing:
"title": "Staff Product Manager",
"company_name": "BuzzFeed",
"location": "New York, NY",
"via": "via Greenhouse.io",
"description": "The Role\n\nWe’re looking for an experienced product manager who is eager to help us drive retention and loyalty across our core BuzzFeed Products. You’ll be the product lead on a cross-functional team of engineers, designers, and data scientists that are focused on creating a differentiated and compelling site experience that our community of users will love.\n\nWhat You'll Do\n• Develop a strategy for driving retention and loyalty across our products by working with your other team leads and partners throughout the entire organization\n• Your purview over the core site experience would span BuzzFeed.com as well as our Google AMP, Facebook Instant Articles, and Apple News pages.\n• You would closely collaborate with our app team with the potential (but not requirement) to also manage an additional product manager\n• You would be responsible for thinking through how people are interacting with and coming to our various pages and empowered to create a strategy for the best way to drive... retention and a deeper level of engagement\n• You would be expected to help set the team strategy, prioritize the team’s work, write OKRs for individual products or projects, and communicate and coordinate the team’s plans with stakeholders within and outside of Tech\n\nYou Are\n• Experienced: You have hands-on experience launching and managing digital products, with a slant towards a consumer experience and how that drives the business and 5+ years of product management experience\n• Collaborative and communicative: You have a demonstrated ability to work well and communicate with engineers, designers, and data scientists -- experience working with business and editorial stakeholders is a plus\n• Curious, analytical, and proactive: You don’t merely accept outliers in data, but actively investigate and dive into the numbers and research to find novel insights and new product ideas\n• Comfortable in the spotlight: You will need to collaborate with and help influence senior leaders across the company to advance the team’s vision and product strategy in a fairly complex problem space\n\nA few examples of current team projects\n• Launching a new user profile experience\n• Creating new ways to reward engagement and establish habitual user behavior\n• Improving our notifications system\n• Improvements to the quiz taking experience\n• Creating ways to subscribe to topics to improve and personalize the site experience\n\nAbout BuzzFeed Tech\n\nBuzzFeed Tech is a group of about 150 product managers, engineers, data scientists, and designers that are focused on building great products and content experiences that bring our audience joy and truth. We’re a collaborative and friendly bunch that works in a typical agile way with sprints, JIRA, OKRs, and a close working relationship with management.\n\nLife at BuzzFeed\n\nAt BuzzFeed, we believe our work benefits from the diverse perspectives of our employees. As such, BuzzFeed celebrates inclusion and is committed to equal opportunity employment. At BuzzFeed, you can expect:\n• A supportive, inclusive atmosphere on a team that values your contributions\n• Opportunities for personal and professional growth via work experience, offerings from our in-house Learning # BuzzFeed team, our Employee Resource Groups, and more\n• An attractive and equitable compensation package, including salary and stock options\n• A generous and well-rounded benefits program featuring PTO, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more\n• Plenty of snacks (healthy and indulgent), catered lunches, beverages, etc..\n\nBuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company aims to spread truth and joy across the internet by producing articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.\n\nBuzzFeed is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category",
"extensions": [
"Over 1 month ago",
"Full-time"
]
},

How do you name teams working on a large application composed of many microservices?

Scenario:
20 development teams
each team responsible for multiple microservices
microservice ownership is fluid; teams might trade microservices, teams might drop or add microservices
team identification is important for tools and organization
The teams cannot be named by the feature they are working on, because it will be multiple features, and feature needs change. Naming teams by numbers or letters doesn't feel correct, because it implies order or sequence.
How does one name the teams? If you were a developer on one of these teams, how would you want your team identified?
You can't have names that are both meaningful and meaningless - i.e. they help identify something organizationally but will still make sense when the organization changes.
I recommend meaningless: animals, astronomical objects, or other vague code words. That way you can record them on lists as needed but people can also use them to form mental associations. Think of what "Amazon" and "NewEgg" mean even though they don't actually mean those things.

Using Drools to perform an Action based on Events

I wanted to use drools for one of our projects - Online Buying and Selling.
Events are like Buying a book, Buying a pen, Buying a kindle.
These events are stored in a database.
Now, based on the events happened before, I want to decide the consequence.
Like say if a person had the following sequence,
1. Buy a book at a price.
2. Sell the same book at a higher price.
Then
Do something based on that.
If someone has done this,
1. Buy a kindle.
2. Purchase a book in Science Section of books.
Then
show him the relevant content in the UI.
I have all the listed things as Events in the database.
Now I have written an interface for the Actions to be done and I have also done the interface to pass a Customer when an event happens.
Now what would give me the best performance to process the events and make a decision based on the sequence of events. I cannot store all the events in memory for sure as I have a whole lot of those.
There are different aspects to consider:
For recommending additional items to customers, there are Recommendation Engines. You may want to use one of those, if most/all of Your use-cases are recommendations.
Storing "all the events in memory" is not neccessarily required. In fact, Drools removes events that are no longer relevant to the rule base. The documentation says
"Events may be automatically expired after some time in the working memory. Typically this happens when, based on the existing rules in the knowledge base, the event can no longer match and activate any rules. Although, it is possible to explicitly define when an event should expire."
To allow early removal of events, I would use Drools to generate aggregated data like "likes science topics", "owns a e-book reader", etc. Those can be inferred from the events but consume less memory.

address finder using post codes in magento1.6

After searching the web and seeing that the PAF file is not free I'm guessing there is no way to do this.. but.. does anyone know of a free system that can find a list of address with a postcode. It just seems odd to me that google can show all address wherever you click on a map. It knows the bounds of a postcode area, but there seems to be no way of listing all those address.
I need a free solution. I'm aware of postcode anywhere and that their sales people are very active within stackoverflow, but I cannot afford to pay their prices on this project.
This project only requires UK and india postcodes.
If I understand correctly, you are looking for a list/database of all mailable addresses within a certain postcode? Is that right? That will be difficult to find, at least for free. I know you don't need US data, but for reference, the US Postal Service is not allowed to give out this type of information, even for a fee, due to privacy concerns. I assume that other countries have similar policies.
I work for a US-based address verification service called SmartyStreets so I have some experience with this. There are third party services, you mentioned one, that have aggregated their own lists from various sources and can generate "saturation" mailing lists for specific postal codes. However, due to the cost involved in generating and maintaining these lists, I doubt that you will find this type of list for free.

How do you perform address validation? [closed]

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Is it even possible to perform address (physical, not e-mail) validation? It seems like the sheer number of address formats, even in the US alone, would make this a fairly difficult task. On the other hand it seems like a task that would be necessary for several business requirements.
Here's a free and sort of "outside the box" way to do it. Not 100% perfect, but it should reject blatantly non-existent addresses.
Submit the entire address to Google's geocoding web service. This service attempts to return the exact coordinates of the location you feed it, i.e. latitude and longitude.
In my experience if the address is invalid you will get a result of 602 from the service. There's definitely a possibility of false positives or false negatives, but used in conjunction with other consistency checks it could be useful.
(Yahoo's geocoding web service, on the other hand, will return the coordinates of the center of the town if the town exists but the rest of the address is bogus. Potentially useful as long as you pay close attention to the "precision" field in the result).
There are a number of good answers in here but most of them make the assumption that the user wants an "API" solution where they must write code to connect to a 3rd-party service and/or screen scrape the USPS. This is all well and good, but should be factored into the business requirements and costs associated with the implementation and then weighed against the desired benefits.
Depending upon the business requirements and the way that the data is received into the system, a real-time address processing solution may be the best bet. If a real-time solution is required, you will want to consider the license agreement and technical limitations of the Google Maps/Bing/Yahoo APIs. They typically limit the number of calls you can make each day. The USPS web tools API is the same in additional they restrict how/why you can use their system and how you are allowed to use the data thereafter.
At the same time, there are a handful of great service providers that can easily process a static list of addresses. Essentially, you give the service provider a CSV file or Excel file, they clean it up and get it back to you. It's a one-time deal with no long-term commitment or obligation—usually.
Full disclosure: I'm the founder of SmartyStreets. We do address verification for addresses within the United States. We are easily able to CASS certify a list and we also offer a address verification web service API. We have no hidden fees, contracts, or anything. You use our service until you no longer need it and you can walk away. (Unlike cell phone companies that require a contract.)
USPS has an address cleaner online, which someone has screen scraped into a poor man's webservice. However, if you're doing this often enough, it'd be a better idea to apply for a USPS account and call their own webservice.
I will refer you to my blog post - A lesson in address storage, I go into some of the techniques and algorithms used in the process of address validation. My key thought is "Don't be lazy with address storage, it will cause you nothing but headaches in the future!"
Also, there is another StackOverflow question that asks this question entitled How should international geographic addresses be stored in a relational database.
In the course of developing an in-house address verification service at a German company I used to work for I've come across a number of ways to tackle this issue. I'll do my best to sum up my findings below:
Free, Open Source Software
Clearly, the first approach anyone would take is an open-source one (like openstreetmap.org), which is never a bad idea. But whether or not you can really put this to good and reliable use depends very much on how much you need to rely on the results.
Addresses are an incredibly variable thing. Verifying U.S. addresses is not an easy task, but bearable, but once you're going for Europe, especially the U.K. with their extensive Postal Code system, the open-source approach will simply lack data.
Web Services / APIs
Enterprise-Class Software
Money gets it done, obviously. But not every business or developer can spend ~$0.15 per address lookup (that's $150 for 1,000 API requests) - a very expensive business model the vast majority of address validation APIs have implemented.
What I ended up integrating: streetlayer API
Since I was not willing to take on the programmatic approach of verifying address data manually I finally came to the conclusion that I was in need of an API with a price tag that would not make my boss want to fire me and still deliver solid and reliable international verification results.
Long story short, I ended up integrating an API built by apilayer, called "streetlayer API". I was easily convinced by a simple JSON integration, surprisingly accurate validation results and their developer-friendly pricing. Also, 100 requests/month are entirely free.
Hope this helps!
I have used the services of http://www.melissadata.com Their "address object" works very well. Its pricey, yes. But when you consider costs of writing your own solutions, the cost of dirty data in your application, returned mailers - lost sales, and the like - the costs can be justified.
For us-based address data my company has used GeoStan. It has bindings for C and Java (and we created a Perl binding). Note that it is a commercial product and isn't cheap. It is quite fast though (~300 addresses per second) and offers features like CASS certification (USPS bulk mail discount), DPV (Delivery point verification) flagging, and LON/LAT geocoding.
There is a Perl module Geo::PostalAddress, but it uses heuristics and doesn't have the other features mentioned for GeoStan.
Edit: some have mentioned 'doing it yourself', if you do decide to do this, a good source of information to start with is the US Census Tiger Data Set, which contains a lot of information about the US including address information.
As seen on reddit:
$address = urlencode('1600 Pennsylvania Avenue, Washington, DC');
$json = json_decode(file_get_contents("http://where.yahooapis.com/geocode?q=$address&flags=J"));
print_r($json);
Fixaddress.com service is available that provides following services,
1) Address Validation.
2) Address Correction.
3) Address spell correcting.
4) Correct addresses phonetic mistakes.
Fixaddress.com uses USPS and Tiger data as reference data.
For more detail visit below link,
http://www.fixaddress.com/
One area where address lookups have to be performed reliably is for VOIP E911 services. I know companies reliably using the following services for this:
Bandwidth.com 9-1-1 Access API MSAG Address Validation
MSAG = Master Street Address Guide
https://www.bandwidth.com/9-1-1/
SmartyStreet US Street Address API
https://smartystreets.com/docs/cloud/us-street-api
There are companies that provide this service. Service bureaus that deal with mass mailing will scrub an entire mailing list to that it's in the proper format, which results in a discount on postage. The USPS sells databases of address information that can be used to develop custom solutions. They also have lists of approved vendors who provide this kind of software and service.
There are some (but not many) packages that have APIs for hooking address validation into your software.
However, you're right that its a pretty nasty problem.
http://www.usps.com/ncsc/ziplookup/vendorslicensees.htm
As mentioned there are many services out there, if you are looking to truly validate the entire address then I highly recommend going with a Web Service type service to ensure that changes can quickly be recognized by your application.
In addition to the services listed above, webservice.net has this US Address Validation service. http://www.webservicex.net/WCF/ServiceDetails.aspx?SID=24
We have had success with Perfect Address.
Their database has all the US street names and street number ranges. Also acts as a pretty decent parser for free-form address fields, if you are lucky enough to have that kind of data.
Validating it is a valid address is one thing.
But if you're trying to validate a given person lives at a given address, your only almost-guarantee would be a test mail to the address, and even that is not certain if the person is organised or knows somebody at that address.
Otherwise people could just specify an arbitrary random address which they know exists and it would mean nothing to you.
The best you can do for immediate results is request the user send a photographed / scanned copy of the head of their bank statement or some other proof-of-recent-residence, because at least then they have to work harder to forget it, and forging said things show up easily with a basic level of image forensic analysis.
There is no global solution. For any given country it is at best rather tricky.
In the UK, the PostOffice controlls postal addresses, and can provide (at a cost) address information for validation purposes.
Government agencies also keep an extensive list of addresses, and these are centrally collated in the NLPG (National Land and Property Gazetteer).
Actually validating against these lists is very difficult. Most people don't even know exactly how their address as it is held by the PostOffice. Some businesses don't even know what number they are on a particular street.
Your best bet is to approach a company that specialises in this kind of thing.
Yahoo has also a Placemaker API. It is good only for locations but it has an universal id for all world locations.
It look that there is no standard in ISO list.
You could also try SAP's Data Quality solutions which are available in both a server platform is processing a large number of requests or as an embeddable SDK if you wanted to run it in process with your application. We use it in our application and it's very robust and scalable.
NAICS.com is coming out with an API that will add all kinds of key business data including street address. This would happen on the fly as your site's forms are processed. https://www.naics.com/business-intelligence-api/
You can try Pitney Bowes “IdentifyAddress” Api available at - https://identify.pitneybowes.com/
The service analyses and compares the input addresses against the known address databases around the world to output a standardized detail. It corrects addresses, adds missing postal information and formats it using the format preferred by the applicable postal authority. I also uses additional address databases so it can provide enhanced detail, including address quality, type of address, transliteration (such as from Chinese Kanji to Latin characters) and whether an address is validated to the premise/house number, street, or city level of reference information.
You will find a lot of samples and sdk available on the site and i found it extremely easy to integrate.
For US addresses you can require a valid state, and verify that the zip is valid. You could even check that the zip code is in the right state, but beyond that I don't think there are many tests you could run that wouldn't provide a lot of false negatives.
What are you trying to do -- prevent simple mistakes or enforcing some kind of identity check?

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