jqgrid formatting based on certain value. spring jqgrid - spring

Question

I am new to the JQGRID, I need to format jqgrid based on certain values, lets say if the "NAME" column contains value of "HEMA" and "RAJU" then their respective row should contain the value of n/a (meaning their gender, mobile, location , country should be n/a). I am stuck as I could not figure out how to approach this problem in jqgrid. Guidance will be highly appreciated. I have attached image for clear explanation.
I did some searching but could not find anything closest I could find was formatter but did not work.
var url = "test/gridresult";
$(function(){
("#result").jqGrid({
url:url,
datatype: "jsonstring",
multiselect:false,
colNames:['Id','NAME', 'GENDER', 'MOBILE','LOCATION','COUNTRY'],
colModel:[
{name:'id',index:'id', resizable:true},
{name:'name',index:'name', resizable:true},
{name:'mobile',index:'mobile', resizable:true},
{name:'country',index:'country', resizable:true},
],
rowNum:100,
pager: '#prowed1',
sortname: 'id',
loadonce: true,
sortorder: "desc",
jsonReader;{
repeatitem:false,
root:"rows",
page:"page",
records:"records",
cell:""
}
});
});
this seems working, I am getting name from loop but how do I set n/a in a row for that particular name
var rows = $("#result").jqGrid('getDataIDs');
for (var i = 0; i < rows.length; i++)
{
var status = $("#resultTable2").getCell(rows[i],"NAME");
alert("initial value "+status);
if(status == "HEMA")
{
//need to set value of n/a for row that belongs to HEMA
}
}
<!-- begin snippet: js hide: false console: true babel: false -->
demo pic for my question

Answer 1

Guys I was able to fix it using formatter. Spent good amount of time and finally got it fixed.
function valFormat( cellvalue, options, rowObject ){
var val;
if(rowObject.name=='HEMA' ){
val='N/A';
}else{
val=cellvalue;
}
return val;
}
and in the jqgrid:
{name:'name',index:'name', resizable:true, formatter:valFormat},