How to compress gif effectively to reduce size? - ffmpeg

Question

We use gifs for our blog extensively. We used to embed tenor nano gifs(90px height maintaining aspect ratio, used for GIF previews and shares on mobile) in it. Now we wanted to create our own gifs and are using the following command to convert mp4 to gif while maintaining the properties of tenor's nano gif. using ffmpeg version 4.1.4
But we observed a huge difference in size between the gif we created and the one created using tenor.
ffmpeg -i input.mp4 -filter_complex "[0:v]fps=10,scale=-1:90:flags=lanczos,split [a][b];[a] palettegen [p];[b][p] paletteuse" -y output.gif
[Original MP4] - 845KB
Tenor Nano gif - 42KB
ffmpeg gif - 106KB
We even tried changing dithering algorithm to further reduce size but it ended up adding noise and damaged the gif quality
paletteuse=dither=bayer:bayer_scale=5:diff_mode=rectangle
We tried tweaking colour quantization in gifsicle as well but it was of no use.
gifsicle --resize _x90 --colors 256 --color-method diversity --dither=ordered --resize-method sample input.gif > output.gif

Answer 1

What worked for me was specifying a lower frame rate (-r 10) for the output gif. Probably not what you want if you're after quality but if you're after quality file size may be the compromise.

Answer 2

Try this bat file. I wrote it for myself. I have Windows os.
It converts FFmpeg mp4 to gif
Create two packages Your_files and Result put the bat file next to the folders.
Put these folders and baht file next to ffmpeg.exe
Drag your files (file) to the Your_files folder
Run bat file
We take the finished files from the Result folder
color a
#echo off
set a="Your_files\*.mp4"
set b="Result\%%~na.gif"
set c=ffmpeg
set f=-filter_complex "[0:v] fps=10,scale=-1:-1:flags=full_chroma_int,split [a][b];[a] palettegen=max_colors=255:reserve_transparent=1:stats_mode=diff [p];[b][p] paletteuse=dither=none:bayer_scale=5:diff_mode=rectangle:new=1:alpha_threshold=128" -gifflags -offsetting
for %%a in (%a%) do (%c% -y -i "%%a" %f% %b%)
If it crashes, remove these lines: -gifflags -offsetting